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Vietnam Consumer Electronics Report Q4 2009Published by: Business Monitor International Published: Sep. 2, 2009 - 41 Pages Table of Contents
AbstractVietnam’s domestic consumer electronics devices market, defined as including computing devices,mobile handsets, and video audio and gaming products, is projected to reach a value of US$6.4bn by2013. In H109 retail demand appeared resilient in comparison to several other Asian markets.The electronics devices market is forecast to grow at a 2009-2013 compound annual growth rate (CAGR)of 14%, with key growth areas including low-price handsets, notebook computers and LCD TV sets. Thevast and under-penetrated rural market presents a significant growth opportunity as the government rollsout measures to boost rural incomes. Computers Computers accounted for around 36% of Vietnam consumer electronics spending in 2008. BMI forecasts Vietnam domestic market computer hardware sales (including notebooks and accessories) of US$1.3bn in 2009, up from US$1.2bn in 2008. Computer hardware CAGR for the 2009-2013 period will be around 14%, with notebooksaccounting for about 30% of shipments by 2013. AV Devices AV devices accounted for around 26% of Vietnamese consumer electronics spending in 2008. Vietnam’s domestic audio, video and gaming device market is forecast at US$980mn this year. The market isexpected to grow at a CAGR of 15% between 2009 and 2013, up to a value of US$1.7bn in at the end of the forecastperiod. Video applications account for around 76% of the total market. Mobile Handsets Vietnam mobile handset sales accounted for around 47% of Vietnam consumer electronics spending in 2008. Total Vietnamese market handset sales are expected to grow at a CAGR of 13% to US$2.4bn in 2013, as mobile subscriber penetration soars towards 181%. Forecasts are for just 100,000 3G handset subscribersin 2009. Get Full Details About This Report >> |
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