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Singapore Consumer Electronics Report Q4 2009

Published by: Business Monitor International

Published: Sep. 2, 2009 - 38 Pages


Table of Contents


BMI Consumer Electronics Forecast Summary
SWOT Analysis
Singapore Consumer Electronics Market SWOT
Singapore Electronics Industry SWOT
Singapore Political SWOT
Singapore Economic SWOT
Singapore Business Environment SWOT
Consumer Electronics Market
Computers
Table: Computers: Demand
AV
Table: AV: Demand
Communications
Table: Mobile Handsets: Demand
Government Authority
Electronics Industry
Table: Electronics Output
Semiconductors Production Base
Table: Electronics Industry
Auto
Table: Auto application semiconductors
Industry Developments
Industry Forecast Scenario
Table: Consumer Electronics Overview
Singapore Macroeconomic Forecast
Table: Singapore - Economic Activity, 2006-2013
Competitive Landscape
Domestic Company Profiles
Chartered Semiconductors
Singapore Computer Systems (SCS)
BMI Methodology
How We Generate Our Industry Forecasts
Electronics Industry
Sources

Abstract

Singapore’s consumer electronics devices market, defined as including computing devices, mobilehandsets, and video, audio and gaming products, is forecast to be worth around US$3.2bn in 2009. This isexpected to increase to US$3.9bn by 2013, at a compound annual growth rate (CAGR) of 5%, slowerthan in the preceding five years.

In H109 growth was stronger than expected in a number of key categories such as notebook and netbookcomputers, and smartphones, both of which were in double-digit growth territory. Volume sales growthwas also strong in the flatscreen TV segment, but revenues were down amid signs that consumers werechoosing to buy lower-priced models.

Computers

Computers accounted for around 70% of Singapore consumer electronics spending in 2008. BMI forecasts Singapore computer hardware sales of US$2.24bn in 2009, up from US$2.13bn the previous year. With government projects helping to drive the market, CAGR for the 2009-2013 period will be around 5%, withmost growth driven by multimedia and entertainment notebooks and netbooks.

AV

Singapore’s domestic video, audio and gaming device market is forecast at US$673mn in 2009, with negativegrowth from 2008. The market is expected to grow at a CAGR of 3% between 2009 and 2013, to a value ofUS$760mn. Video applications such asLCD TV sets and digital cameras will continue to provide revenue growth at a slower rate due to price erosion.

Mobile Handsets

Singapore mobile handset sales recorded strong growth in H109 with robust demand for smartphones despite theeconomic slowdown. Total Singapore market handset sales are expected to grow at a CAGR of about 7% toUS$345mn in 2013, with the market driven mainly by replacements as penetration is already above 100%. The fastest sales growth will be of 3G handset units and smartphones.

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