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Video On Demand: Behaviour, Challenges and Future Directions

Published by: Coda Research Consultancy Ltd.

Published: Sep. 1, 2009 - 57 Pages


Table of Contents


In-depth analysis of Coda’s VOD behavioural typology

Implications of illegal VOD upon future services

Future of aggregated content services and VOD to TV services

Quantitative impacts of aggregated content and VOD to TV services in 2015

Partnerships and VOD via Blu Ray, DVRs and Yahoo! Widgets

The future of VOD and social networking

The future of VOD, personalisation and applications

Impacts of Project Canvas

Future VOD via TV and social relationships

The future of VOD across the home

The future impacts of VOD upon DVD players, Blu-Ray players and DVRs

Future VOD via TV vs VOD via laptop behavioural projections

The future of VOD via gaming devices

The future of VOD out of home

The future of VOD and time: routine and impacts upon linear TV routine

The future of VOD navigation and EPGs

Monetisation: subscriptions, pay per view, and advertising


Abstract

This report defines current and future behavioural patterns around long form video on demand (VOD) in the UK. It then provides strategic quantitative and qualitative projections around content consumed and users, implications and recommendations for broadcasters, service providers, rights holders, product and brand designers, marketers, advertisers, and any other organisation with an interest in the future of VOD in the UK. VOD products and services researched include:

iPlayer, ITV Player, Demand Five, 4OD, Project Canvas, Virgin Media, Sky Player, imminent launch of VOD via Sky TV; VOD via smart phones, laptops, TVs, Blu Ray, DVD, DVR and Yahoo! Widgets; and social networking, including Facebook, MySpace, Bebo and Twitter.

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