Hain Celestial UK Case Study: responding to consumer demands for healthy and ethically sourced food

Published by: Datamonitor

Published: Aug. 28, 2009 - 12 Pages

Table of Contents

DATAMONITOR VIEW

CATALYST

SUMMARY

ANALYSIS

Consumers expect their food to be healthy and sourced ethically

Food companies are addressing consumers' ethical demands with greener product ranges and business practices

Rising obesity levels and media scrutiny have prompted consumers to focus on the healthiness of their diet

Soy-based products and meat-free foods are ideally placed to cater for consumer health and ethical demands

Hain Celestial UK is a leading manufacturer of healthy, packaged foods that have a strong ethical profile

Hain Celestial UK is a recently formed company that has won plaudits for its ethical credentials

The company has set out business targets to improve its impact on the environment

Hain's UK division focuses on three food sectors that address health and ethical issues

Hain's frozen ready meal range capitalizes on the demand for meat-free products from both vegetarians and 'meat reducers'

Hain's soy and rice-based beverages are promoted as being healthy alternatives to dairy

Hain's sandwich brands capitalize on the fresh and on-the-go trends

Conclusions

APPENDIX

Case study series

Methodology

Secondary sources

Further reading

Ask the analyst

Datamonitor consulting

Disclaimer

List of Tables

Table 1: Value of vegetable-based ready meals and soy milk markets in Europe ($m), 2003-13

List of Figures

Figure 1: Italian consumers are the most likely in Europe to avoid companies based on their poor ethical record

Figure 2: Only a small proportion of consumers have reduced their ethical purchases due to the downturn

Figure 3: Many consumers show a keen interest in improving their health

Figure 4: Meat-free foods launched globally, by stock keeping unit, 2004-08

Figure 5: Dairy substitute beverages launched globally, by stock keeping unit, 2004-08

Figure 6: Hain Celestial has three ready meal brands that concentrate on offering vegetarian foods

Figure 7: Reducing meat consumption is a priority for a significant proportion of consumers

Figure 8: Hain Celestial operates within the dairy-free beverage market, with three soy and rice-based brands

Figure 9: The company has two sandwich brands that have a fresh and on-the-go appeal

Abstract

• Gain insight into the methods used by important industry players to give them a competitive edge
• Identify specific areas for operational improvements
• Capitalize on the knowledge of experienced companies when entering a new niche or market

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