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Top 10 Companies in Canada Media Industry: IT Spending Predictor 2009

Published by: Datamonitor

Published: Aug. 25, 2009 - 89 Pages


Table of Contents


OVERVIEW
Catalyst
Summary
INTRODUCTION
Reasons to Purchase
Definitions
CANADA MEDIA INDUSTRY: ESTIMATED SPENDING ON IT
Overview
Estimated spending by technology segment
Estimated IT spending by channel
BCE INC
Budget overview
BCE Inc, estimated spending on IT
BCE Inc, estimated IT spending by channel
CANWEST GLOBAL COMMUNICATIONS CORP
Budget overview
CanWest Global Communications Corp, estimated spending on IT
CanWest Global Communications Corp, estimated IT spending by channel
SHAW COMMUNICATIONS INC
Budget overview
Shaw Communications Inc, estimated spending on IT
Shaw Communications Inc, estimated IT spending by channel
TRANSCONTINENTAL INC
Budget overview
Transcontinental Inc, estimated spending on IT
Transcontinental Inc, estimated IT spending by channel
CINRAM INTERNATIONAL INCOME FUND
Budget overview
Cinram International Income Fund, estimated spending on IT
Cinram International Income Fund, estimated IT spending by channel
TORSTAR CORP
Budget overview
Torstar Corp, estimated spending on IT
Torstar Corp, estimated IT spending by channel
YELLOW PAGES INCOME FUND
Budget overview
Yellow Pages Income Fund, estimated spending on IT
Yellow Pages Income Fund, estimated IT spending by channel
CTV INC
Budget overview
CTV Inc, estimated spending on IT
CTV Inc, estimated IT spending by channel
CORUS ENTERTAINMENT INC
Budget overview
Corus Entertainment Inc, estimated spending on IT
Corus Entertainment Inc, estimated IT spending by channel
ASTRAL MEDIA INC
Budget overview
Astral Media Inc, estimated spending on IT
Astral Media Inc, estimated IT spending by channel
APPENDIX
Methodology
Further reading
How to contact experts in your industry
Disclaimer
LIST OF FIGURES
Figure 1: Media industry, Canada, spending on IT ($m), 2008 and 2009
Figure 2: Media industry, Canada, estimated spending by IT segment, 2008
Figure 3: Media industry, Canada, estimated spending on IT by channel ($m), 2008
Figure 4: BCE Inc, estimated spending by IT segment, 2008
Figure 5: BCE Inc, estimated spending by IT sub-segment ($m), 2008
Figure 6: BCE Inc, estimated spending on IT by channel, 2008
Figure 7: CanWest Global Communications Corp, estimated spending by IT segment, 2008
Figure 8: CanWest Global Communications Corp, estimated spending by IT sub-segment ($m), 2008
Figure 9: CanWest Global Communications Corp, estimated spending on IT by channel, 2008
Figure 10: Shaw Communications Inc, estimated spending by IT segment, 2008
Figure 11: Shaw Communications Inc, estimated spending by IT sub-segment ($m), 2008
Figure 12: Shaw Communications Inc, estimated spending on IT by channel, 2008
Figure 13: Transcontinental Inc, estimated spending by IT segment, 2008
Figure 14: Transcontinental Inc, estimated spending by IT sub-segment ($m), 2008
Figure 15: Transcontinental Inc, estimated spending on IT by channel, 2008
Figure 16: Cinram International Income Fund, estimated spending by IT segment, 2008
Figure 17: Cinram International Income Fund, estimated spending by IT sub-segment ($m), 2008
Figure 18: Cinram International Income Fund, estimated spending on IT by channel, 2008
Figure 19: Torstar Corp, estimated spending by IT segment, 2008
Figure 20: Torstar Corp, estimated spending by IT sub-segment ($m), 2008
Figure 21: Torstar Corp, estimated spending on IT by channel, 2008
Figure 22: Yellow Pages Income Fund, estimated spending by IT segment, 2008
Figure 23: Yellow Pages Income Fund, estimated spending by IT sub-segment ($m), 2008
Figure 24: Yellow Pages Income Fund, estimated spending on IT by channel, 2008
Figure 25: CTV Inc, estimated spending by IT segment, 2008
Figure 26: CTV Inc, estimated spending by IT sub-segment ($m), 2008
Figure 27: CTV Inc, estimated spending on IT by channel, 2008
Figure 28: Corus Entertainment Inc, estimated spending by IT segment, 2008
Figure 29: Corus Entertainment Inc, estimated spending by IT sub-segment ($m), 2008
Figure 30: Corus Entertainment Inc, estimated spending on IT by channel, 2008
Figure 31: Astral Media Inc, estimated spending by IT segment, 2008
Figure 32: Astral Media Inc, estimated spending by IT sub-segment ($m), 2008
Figure 33: Astral Media Inc, estimated spending on IT by channel, 2008
Figure 34: Research methodology
LIST OF TABLES
Table 1: IT segments and sub segments
Table 2: Channel definitions
Table 3: Media industry, Canada, estimated spending on IT ($m), 2008 and 2009
Table 4: Media industry, Canada, estimated spending by technology segment, 2008
Table 5: Media industry, Canada, estimated spending on IT by channel ($m), 2008
Table 6: BCE Inc, IT budget estimates (%), 2008-09
Table 7: BCE Inc, IT budget by estimated entity (as % of overall IT budget), 2008
Table 8: BCE Inc, estimated spending by IT segment, 2008
Table 9: BCE Inc, estimated spending by IT sub-segment, 2008
Table 10: BCE Inc, estimated spending on IT by channel, 2008
Table 11: CanWest Global Communications Corp, IT budget estimates (%), 2008-09
Table 12: CanWest Global Communications Corp, estimated IT budget by entity (as % of overall IT budget), 2008
Table 13: CanWest Global Communications Corp, estimated spending by IT segment, 2008
Table 14: CanWest Global Communications Corp, estimated spending by IT sub-segment, 2008
Table 15: CanWest Global Communications Corp, estimated spending on IT by channel, 2008
Table 16: Shaw Communications Inc, IT budget estimates (%), 2008-09
Table 17: Shaw Communications Inc, estimated IT budget by entity (as % of overall IT budget), 2008
Table 18: Shaw Communications Inc, estimated spending by IT segment, 2008
Table 19: Shaw Communications Inc, estimated spending by IT sub-segment, 2008
Table 20: Shaw Communications Inc, estimated spending on IT by channel, 2008
Table 21: Transcontinental Inc, IT budget estimates (%), 2008-09
Table 22: Transcontinental Inc, estimated IT budget by entity (as % of overall IT budget), 2008
Table 23: Transcontinental Inc, estimated spending by IT segment, 2008
Table 24: Transcontinental Inc, estimated spending by IT sub-segment, 2008
Table 25: Transcontinental Inc, estimated spending on IT by channel, 2008
Table 26: Cinram International Income Fund, IT budget estimates (%), 2008-09
Table 27: Cinram International Income Fund, estimated IT budget by entity (as % of overall IT budget), 2008
Table 28: Cinram International Income Fund, estimated spending by IT segment, 2008
Table 29: Cinram International Income Fund, estimated spending by IT sub-segment, 2008
Table 30: Cinram International Income Fund, estimated spending on IT by channel, 2008
Table 31: Torstar Corp, IT budget estimates (%), 2008-09
Table 32: Torstar Corp, estimated IT budget by entity (as % of overall IT budget), 2008
Table 33: Torstar Corp, estimated spending by IT segment, 2008
Table 34: Torstar Corp, estimated spending by IT sub-segment, 2008
Table 35: Torstar Corp, estimated spending on IT by channel, 2008
Table 36: Yellow Pages Income Fund, IT budget estimates(%), 2008-09
Table 37: Yellow Pages Income Fund, estimated IT budget by entity (as % of overall IT budget), 2008
Table 38: Yellow Pages Income Fund, estimated spending by IT segment, 2008
Table 39: Yellow Pages Income Fund, estimated spending by IT sub-segment, 2008
Table 40: Yellow Pages Income Fund, estimated spending on IT by channel, 2008
Table 41: CTV Inc, IT budget estimates (%), 2008-09
Table 42: CTV Inc, estimated IT budget by entity (as % of overall IT budget), 2008
Table 43: CTV Inc, estimated spending by IT segment, 2008
Table 44: CTV Inc, estimated spending by IT sub-segment, 2008
Table 45: CTV Inc, estimated spending on IT by channel, 2008
Table 46: Corus Entertainment Inc, IT budget estimates (%), 2008-09
Table 47: Corus Entertainment Inc, estimated IT budget by entity (as % of overall IT budget), 2008
Table 48: Corus Entertainment Inc, estimated spending by IT segment, 2008
Table 49: Corus Entertainment Inc, estimated spending by IT sub-segment, 2008
Table 50: Corus Entertainment Inc, estimated spending on IT by channel, 2008
Table 51: Astral Media Inc, IT budget estimates (%), 2008-09
Table 52: Astral Media Inc, estimated IT budget by entity (as % of overall IT budget), 2008
Table 53: Astral Media Inc, estimated spending by IT segment, 2008
Table 54: Astral Media Inc, estimated spending by IT sub-segment, 2008
Table 55: Astral Media Inc, estimated spending on IT by channel, 2008

Abstract

Introduction

This databook provides insight into the top 10 companies in Canada media industry in terms of their estimated IT spend.

Scope
  • Datamonitor’s view of the top 10 companies in this sector and geography in terms of IT spending
  • A breakdown of the estimated IT budget by technology for each of the top 10 companies
  • A breakdown of the estimated IT budget by channel for each of the top 10 companies
Highlights

The top 10 companies in Canada media industry in terms of estimated IT spending spent the largest portion of their IT budgets on Hardware, a segment that accounted for about 32% of the IT budgets among these firms. This was followed by spending on software and services.

Among the top 10 companies, a major portion of IT spending is allocated to internal IT. External services include product vendors, local resellers, telcos, systems integrators and specialist outsourcers. Internal IT alone accounted for approximately 43% of the total estimated IT spending by these companies.

Reasons to Purchase
  • Understand the IT budget breakdown in various organization types and identify notable areas of allocation
  • Build lists of organizations with top IT expenditure in your target markets
  • Leverage IT spending pattern information to tailor account targeting based on company demographics


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