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Top 10 Companies in the US Media Industry: IT Spending Predictor 2009

Published by: Datamonitor

Published: Aug. 25, 2009 - 89 Pages


Table of Contents


OVERVIEW
Catalyst
Summary
INTRODUCTION
Reasons to Purchase
Definitions
US MEDIA INDUSTRY: ESTIMATED SPENDING ON IT
Overview
Estimated spending by technology segment
Estimated IT spending by channel
TIME WARNER INC
Budget overview
Time Warner Inc, estimated spending on IT
Time Warner Inc, estimated IT spending by channel
WALT DISNEY CO
Budget overview
Walt Disney Co, estimated spending on IT
Walt Disney Co, estimated IT spending by channel
NEWS CORP INC
Budget overview
News Corp Inc, estimated spending on IT
News Corp Inc, estimated IT spending by channel
COMCAST CORP
Budget overview
Comcast Corp, estimated spending on IT
Comcast Corp, estimated IT spending by channel
ABC INC
Budget overview
ABC Inc, estimated spending on IT
ABC Inc, estimated IT spending by channel
CBS CORP
Budget overview
CBS Corp, estimated spending on IT
CBS Corp, estimated IT spending by channel
SONY BROADBAND ENTERTAINMENT INC
Budget overview
Sony Broadband Entertainment Inc, estimated spending on IT
Sony Broadband Entertainment Inc, estimated IT spending by channel
VIACOM INC
Budget overview
Viacom Inc, estimated spending on IT
Viacom Inc, estimated IT spending by channel
GOOGLE INC
Budget overview
Google Inc, estimated spending on IT
Google Inc, estimated IT spending by channel
ECHOSTAR COMMUNICATIONS CORP
Budget overview
Echostar Communications Corp, estimated spending on IT
Echostar Communications Corp, estimated IT spending by channel
APPENDIX
Methodology
Further reading
How to contact experts in your industry
Disclaimer
LIST OF FIGURES
Figure 1: Media industry, US, spending on IT ($m), 2008 and 2009
Figure 2: Media industry, US, estimated spending by IT segment ($m), 2008
Figure 3: Media industry, US, estimated spending on IT by channel ($m), 2008
Figure 4: Time Warner Inc, estimated spending by IT segment, 2008
Figure 5: Time Warner Inc, estimated spending by IT sub-segment ($m), 2008
Figure 6: Time Warner Inc, estimated spending on IT by channel, 2008
Figure 7: Walt Disney Co, estimated spending by IT segment, 2008
Figure 8: Walt Disney Co, estimated spending by IT sub-segment ($m), 2008
Figure 9: Walt Disney Co, estimated spending on IT by channel, 2008
Figure 10: News Corp Inc, estimated spending by IT segment, 2008
Figure 11: News Corp Inc, estimated spending by IT sub-segment ($m), 2008
Figure 12: News Corp Inc, estimated spending on IT by channel, 2008
Figure 13: Comcast Corp, estimated spending by IT segment, 2008
Figure 14: Comcast Corp, estimated spending by IT sub-segment ($m), 2008
Figure 15: Comcast Corp, estimated spending on IT by channel, 2008
Figure 16: ABC Inc, estimated spending by IT segment, 2008
Figure 17: ABC Inc, estimated spending by IT sub-segment ($m), 2008
Figure 18: ABC Inc, estimated spending on IT by channel, 2008
Figure 19: CBS Corp, estimated spending by IT segment, 2008
Figure 20: CBS Corp, estimated spending by IT sub-segment ($m), 2008
Figure 21: CBS Corp, estimated spending on IT by channel, 2008
Figure 22: Sony Broadband Entertainment Inc, estimated spending by IT segment, 2008
Figure 23: Sony Broadband Entertainment Inc, estimated spending by IT sub-segment ($m), 2008
Figure 24: Sony Broadband Entertainment Inc, estimated spending on IT by channel, 2008
Figure 25: Viacom Inc, estimated spending by IT segment, 2008
Figure 26: Viacom Inc, estimated spending by IT sub-segment ($m), 2008
Figure 27: Viacom Inc, estimated spending on IT by channel, 2008
Figure 28: Google Inc, estimated spending by IT segment, 2008
Figure 29: Google Inc, estimated spending by IT sub-segment ($m), 2008
Figure 30: Google Inc, estimated spending on IT by channel, 2008
Figure 31: Echostar Communications Corp, estimated spending by IT segment, 2008
Figure 32: Echostar Communications Corp, estimated spending by IT sub-segment ($m), 2008
Figure 33: Echostar Communications Corp, estimated spending on IT by channel, 2008
Figure 34: Research methodology
LIST OF TABLES
Table 1: IT segments and sub segments
Table 2: Channel definitions
Table 3: Media industry, US, estimated spending on IT ($m), 2008 and 2009
Table 4: Media industry, US, estimated spending by technology segment ($m), 2008
Table 5: Media industry, US, estimated spending on IT by channel ($m), 2008
Table 6: Time Warner Inc, IT budget estimates (%), 2008-09
Table 7: Time Warner Inc, IT budget by estimated entity (as % of overall IT budget), 2008
Table 8: Time Warner Inc, estimated spending by IT segment, 2008
Table 9: Time Warner Inc, estimated spending by IT sub-segment, 2008
Table 10: Time Warner Inc, estimated spending on IT by channel, 2008
Table 11: Walt Disney Co, IT budget estimates (%), 2008-09
Table 12: Walt Disney Co, estimated IT budget by entity (as % of overall IT budget), 2008
Table 13: Walt Disney Co, estimated spending by IT segment, 2008
Table 14: Walt Disney Co, estimated spending by IT sub-segment, 2008
Table 15: Walt Disney Co, estimated spending on IT by channel, 2008
Table 16: News Corp Inc, IT budget estimates (%), 2008-09
Table 17: News Corp Inc, estimated IT budget by entity (as % of overall IT budget), 2008
Table 18: News Corp Inc, estimated spending by IT segment, 2008
Table 19: News Corp Inc, estimated spending by IT sub-segment, 2008
Table 20: News Corp Inc, estimated spending on IT by channel, 2008
Table 21: Comcast Corp, IT budget estimates (%), 2008-09
Table 22: Comcast Corp, estimated IT budget by entity (as % of overall IT budget), 2008
Table 23: Comcast Corp, estimated spending by IT segment, 2008
Table 24: Comcast Corp, estimated spending by IT sub-segment, 2008
Table 25: Comcast Corp, estimated spending on IT by channel, 2008
Table 26: ABC Inc, IT budget estimates (%), 2008-09
Table 27: ABC Inc, estimated IT budget by entity (as % of overall IT budget), 2008
Table 28: ABC Inc, estimated spending by IT segment, 2008
Table 29: ABC Inc, estimated spending by IT sub-segment, 2008
Table 30: ABC Inc, estimated spending on IT by channel, 2008
Table 31: CBS Corp, IT budget estimates (%), 2008-09
Table 32: CBS Corp, estimated IT budget by entity (as % of overall IT budget), 2008
Table 33: CBS Corp, estimated spending by IT segment, 2008
Table 34: CBS Corp, estimated spending by IT sub-segment, 2008
Table 35: CBS Corp, estimated spending on IT by channel, 2008
Table 36: Sony Broadband Entertainment Inc, IT budget estimates(%), 2008-09
Table 37: Sony Broadband Entertainment Inc, estimated IT budget by entity (as % of overall IT budget), 2008
Table 38: Sony Broadband Entertainment Inc, estimated spending by IT segment, 2008
Table 39: Sony Broadband Entertainment Inc, estimated spending by IT sub-segment, 2008
Table 40: Sony Broadband Entertainment Inc, estimated spending on IT by channel, 2008
Table 41: Viacom Inc, IT budget estimates (%), 2008-09
Table 42: Viacom Inc, estimated IT budget by entity (as % of overall IT budget), 2008
Table 43: Viacom Inc, estimated spending by IT segment, 2008
Table 44: Viacom Inc, estimated spending by IT sub-segment, 2008
Table 45: Viacom Inc, estimated spending on IT by channel, 2008
Table 46: Google Inc, IT budget estimates (%), 2008-09
Table 47: Google Inc, estimated IT budget by entity (as % of overall IT budget), 2008
Table 48: Google Inc, estimated spending by IT segment, 2008
Table 49: Google Inc, estimated spending by IT sub-segment, 2008
Table 50: Google Inc, estimated spending on IT by channel, 2008
Table 51: Echostar Communications Corp, IT budget estimates (%), 2008-09
Table 52: Echostar Communications Corp, estimated IT budget by entity (as % of overall IT budget), 2008
Table 53: Echostar Communications Corp, estimated spending by IT segment, 2008
Table 54: Echostar Communications Corp, estimated spending by IT sub-segment, 2008
Table 55: Echostar Communications Corp, estimated spending on IT by channel, 2008

Abstract

Introduction

This databook provides insight into the top 10 companies in the US media industry in terms of their estimated IT spend.

Scope
  • Datamonitor’s view of the top 10 companies in this sector and geography in terms of IT spending
  • A breakdown of the estimated IT budget by technology for each of the top 10 companies
  • A breakdown of the estimated IT budget by channel for each of the top 10 companies
Highlights

The top 10 companies in the US media industry in terms of estimated IT spending spent the largest portion of their IT budgets on hardware, a segment that accounted for about 32% of the IT budgets among these firms. This was followed by spending on software and services.

Among the top 10 companies, a major portion of IT spending is allocated to internal IT. External services include product vendors, local resellers, telcos, systems integrators and specialist outsourcers. Internal IT alone accounted for approximately 43% of the total estimated IT spending by these companies.

Reasons to Purchase
  • Understand the IT budget breakdown in various organization types and identify notable areas of allocation
  • Build lists of organizations with top IT expenditure in your target markets
  • Leverage IT spending pattern information to tailor account targeting based on company demographics


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