Dog care in Turkey to 2013

Published by: Datamonitor

Published: Aug. 31, 2009 - 113 Pages

Table of Contents

Chapter 1 EXECUTIVE SUMMARY

Summary Market Level - Dog care

Summary category level - Dog food

Summary category level - Dog toys

Summary category level - Dog chews & treats

Chapter 2 INTRODUCTION

What is this report about?

How to use this report

Market Definition

Chapter 3 MARKET OVERVIEW

Value Analysis, 2003-08

Value Analysis, 2008-13

Value Analysis, US$ 2003-08

Value Analysis, US$ 2008-13

Volume Analysis, 2003-08

Volume Analysis, 2008-13

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 4 LEADING COMPANY PROFILES

Mars, Inc.

Nestlé SA

Chapter 5 CATEGORY ANALYSIS - DOG FOOD

Value Analysis, 2003-08

Value Analysis, 2008-13

Value Analysis, US$ 2003-08

Value Analysis, US$ 2008-13

Volume Analysis, 2003-08

Volume Analysis, 2008-13

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 6 CATEGORY ANALYSIS - DOG TOYS

Value Analysis, 2003-08

Value Analysis, 2008-13

Value Analysis, US$ 2003-08

Value Analysis, US$ 2008-13

Volume Analysis, 2003-08

Volume Analysis, 2008-13

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 7 CATEGORY ANALYSIS - DOG CHEWS & TREATS

Value Analysis, 2003-08

Value Analysis, 2008-13

Value Analysis, US$ 2003-08

Value Analysis, US$ 2008-13

Volume Analysis, 2003-08

Volume Analysis, 2008-13

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 8 COUNTRY COMPARISON

Value

Volume

Market Share

Chapter 9 NEW PRODUCT DEVELOPMENT

Product launches over time

Recent product launches

Chapter 10 TURKEY SOCIOECONOMIC PROFILE

Country Overview

Key Facts

Political Overview

Economic Overview

Chapter 11 TURKEY MACROECONOMIC PROFILE

Macroeconomic Indicators

Chapter 12 RESEARCH METHODOLOGY

Methodology overview

Secondary research

Market modeling

Primary research

Data finalization

Ongoing research

Chapter 13 APPENDIX

Future readings

How to contact experts in your industry

Disclaimer

LIST OF FIGURES

Figure 1: Turkey dog care value and value forecast, 2003-13 (TRY m, nominal prices)

Figure 2: Turkey dog care category growth comparison, by value, 2003-13

Figure 3: Turkey dog care volume and volume forecast, 2003-13 (Kg/Units m)

Figure 4: Turkey dog care company share, by value, 2007-08 (%)

Figure 5: Turkey dog care distribution channels, by value, 2007-08 (%)

Figure 6: Turkey dog food value and value forecast, 2003-13 (TRY m, nominal prices)

Figure 7: Turkey dog food category growth comparison, by value, 2003-13

Figure 8: Turkey dog food volume and volume forecast, 2003-13 (Kg m)

Figure 9: Turkey dog food category growth comparison, by volume, 2003-13

Figure 10: Turkey dog food company share, by value, 2007-08 (%)

Figure 11: Turkey dog food distribution channels, by value, 2007-08 (%)

Figure 12: Turkey dog toys value and value forecast, 2003-13 (TRY m, nominal prices)

Figure 13: Turkey dog toys volume and volume forecast, 2003-13 (Units m)

Figure 14: Turkey dog toys distribution channels, by value, 2007-08 (%)

Figure 15: Turkey dog chews & treats value and value forecast, 2003-13 (TRY m, nominal prices)

Figure 16: Turkey dog chews & treats category growth comparison, by value, 2003-13

Figure 17: Turkey dog chews & treats volume and volume forecast, 2003-13 (Kg m)

Figure 18: Turkey dog chews & treats category growth comparison, by volume, 2003-13

Figure 19: Turkey dog chews & treats distribution channels, by value, 2007-08 (%)

Figure 20: Global dog care market split (value terms, 2008) - Top 5 countries

Figure 21: Global dog care market value, 2003-2008 (Top 5 countries)

Figure 22: Global dog care market split (volume terms, 2008) - Top 5 countries

Figure 23: Global dog care market volume, 2003-2008 (Top 5 countries)

Figure 24: Map of Turkey

Figure 25: Annual data review process

LIST OF TABLES

Table 1: Dog care category definitions

Table 2: Dog care distribution channels

Table 3: Turkey dog care value, 2003-08 (TRY m, nominal prices)

Table 4: Turkey dog care value forecast, 2008-13 (TRY m, nominal prices)

Table 5: Turkey dog care value, 2003-08 (US$ m nominal prices)

Table 6: Turkey dog care value forecast, 2008-13 (US$ m nominal prices)

Table 7: Turkey dog care volume, 2003-08 (Kg/Units m)

Table 8: Turkey dog care volume forecast, 2008-13 (Kg/Units m)

Table 9: Turkey dog care brand share, by value, 2007-08 (%)

Table 10: Turkey dog care value, by brand 2007-08 (TRY m nominal prices)

Table 11: Turkey dog care company share by value, 2007-08 (%)

Table 12: Turkey dog care value, by company, 2007-08 (TRY m nominal prices)

Table 13: Turkey dog care distribution channels, by value, 2007-08 (%)

Table 14: Turkey dog care value, by distribution channel, 2007-08 (TRY m nominal prices)

Table 15: Turkey dog care expenditure per capita, 2003-08 (TRY, nominal prices)

Table 16: Turkey dog care forecast expenditure per capita, 2008-13 (TRY, nominal prices)

Table 17: Turkey dog care expenditure per capita, 2003-08 (US$ nominal prices)

Table 18: Turkey dog care forecast expenditure per capita, 2008-13 (US$ nominal prices)

Table 19: Turkey dog care consumption per capita, 2003-08 (Kg/Units)

Table 20: Turkey dog care forecast consumption per capita, 2008-13 (Kg/Units)

Table 21: Mars, Inc. Key Facts

Table 22: Nestlé SA Key Facts

Table 23: Turkey dog food value, 2003-08 (TRY m, nominal prices)

Table 24: Turkey dog food value forecast, 2008-13 (TRY m, nominal prices)

Table 25: Turkey dog food value, 2003-08 (US$ m nominal prices)

Table 26: Turkey dog food value forecast, 2008-13 (US$ m nominal prices)

Table 27: Turkey dog food volume, 2003-08 (Kg m)

Table 28: Turkey dog food volume forecast, 2008-13 (Kg m)

Table 29: Turkey dog food brand share, by value, 2007-08 (%)

Table 30: Turkey dog food value, by brand 2007-08 (TRY m nominal prices)

Table 31: Turkey dog food company share by value, 2007-08 (%)

Table 32: Turkey dog food value, by company, 2007-08 (TRY m nominal prices)

Table 33: Turkey dog food distribution channels, by value, 2007-08 (%)

Table 34: Turkey dog food value, by distribution channel, 2007-08 (TRY m nominal prices)

Table 35: Turkey dog food expenditure per capita, 2003-08 (TRY, nominal prices)

Table 36: Turkey dog food forecast expenditure per capita, 2008-13 (TRY, nominal prices)

Table 37: Turkey dog food expenditure per capita, 2003-08 (US$ nominal prices)

Table 38: Turkey dog food forecast expenditure per capita, 2008-13 (US$ nominal prices)

Table 39: Turkey dog food consumption per capita, 2003-08 (Kg)

Table 40: Turkey dog food forecast consumption per capita, 2008-13 (Kg)

Table 41: Turkey dog toys value, 2003-08 (TRY m, nominal prices)

Table 42: Turkey dog toys value forecast, 2008-13 (TRY m, nominal prices)

Table 43: Turkey dog toys value, 2003-08 (US$ m nominal prices)

Table 44: Turkey dog toys value forecast, 2008-13 (US$ m nominal prices)

Table 45: Turkey dog toys volume, 2003-08 (Units m)

Table 46: Turkey dog toys volume forecast, 2008-13 (Units m)

Table 47: Turkey dog toys brand share, by value, 2007-08 (%)

Table 48: Turkey dog toys value, by brand 2007-08 (TRY m nominal prices)

Table 49: Turkey dog toys company share by value, 2007-08 (%)

Table 50: Turkey dog toys value, by company, 2007-08 (TRY m nominal prices)

Table 51: Turkey dog toys distribution channels, by value, 2007-08 (%)

Table 52: Turkey dog toys value, by distribution channel, 2007-08 (TRY m nominal prices)

Table 53: Turkey dog toys expenditure per capita, 2003-08 (TRY, nominal prices)

Table 54: Turkey dog toys forecast expenditure per capita, 2008-13 (TRY, nominal prices)

Table 55: Turkey dog toys expenditure per capita, 2003-08 (US$ nominal prices)

Table 56: Turkey dog toys forecast expenditure per capita, 2008-13 (US$ nominal prices)

Table 57: Turkey dog toys consumption per capita, 2003-08 (Units)

Table 58: Turkey dog toys forecast consumption per capita, 2008-13 (Units)

Table 59: Turkey dog chews & treats value, 2003-08 (TRY m, nominal prices)

Table 60: Turkey dog chews & treats value forecast, 2008-13 (TRY m, nominal prices)

Table 61: Turkey dog chews & treats value, 2003-08 (US$ m nominal prices)

Table 62: Turkey dog chews & treats value forecast, 2008-13 (US$ m nominal prices)

Table 63: Turkey dog chews & treats volume, 2003-08 (Kg m)

Table 64: Turkey dog chews & treats volume forecast, 2008-13 (Kg m)

Table 65: Turkey dog chews & treats brand share, by value, 2007-08 (%)

Table 66: Turkey dog chews & treats value, by brand 2007-08 (TRY m nominal prices)

Table 67: Turkey dog chews & treats company share by value, 2007-08 (%)

Table 68: Turkey dog chews & treats value, by company, 2007-08 (TRY m nominal prices)

Table 69: Turkey dog chews & treats distribution channels, by value, 2007-08 (%)

Table 70: Turkey dog chews & treats value, by distribution channel, 2007-08 (TRY m nominal prices)

Table 71: Turkey dog chews & treats expenditure per capita, 2003-08 (TRY, nominal prices)

Table 72: Turkey dog chews & treats forecast expenditure per capita, 2008-13 (TRY, nominal prices)

Table 73: Turkey dog chews & treats expenditure per capita, 2003-08 (US$ nominal prices)

Table 74: Turkey dog chews & treats forecast expenditure per capita, 2008-13 (US$ nominal prices)

Table 75: Turkey dog chews & treats consumption per capita, 2003-08 (Kg)

Table 76: Turkey dog chews & treats forecast consumption per capita, 2008-13 (Kg)

Table 77: Global dog care market value, 2008

Table 78: Global dog care market split (value terms (US$ m), 2008) - Top 5 countries

Table 79: Global dog care market volume, 2008

Table 80: Global dog care market split (volume terms, 2008) - Top 5 countries

Table 81: Leading players - Top 5 countries

Table 82: Turkey dog care new product launches reports, by company, 2008

Table 83: Turkey dog care new product launches SKUs, by company, 2008

Table 84: Turkey dog care new product launches (reports), by flavor and fragrances, 2008

Table 85: Turkey dog care new product launches (reports), by Ingredients, 2008

Table 86: Turkey dog care new product launches (reports), by Package tags or Claims, 2008

Table 87: Turkey dog care new product launches (reports)

Table 88: Turkey Key Facts

Table 89: Turkey population, by age group, 2003-08 (millions)

Table 90: Turkey population forecast, by age group, 2008-13 (millions)

Table 91: Turkey population, by gender, 2003-08 (millions)

Table 92: Turkey population forecast, by gender, 2008-13 (millions)

Table 93: Turkey nominal GDP, 2003-08 (TRY bn, nominal prices)

Table 94: Turkey nominal GDP forecast, 2008-13 (TRY bn, nominal prices)

Table 95: Turkey real GDP, 2003-08 (TRY bn, 2000 prices)

Table 96: Turkey real GDP forecast, 2008-13 (TRY bn, 2000 prices)

Table 97: Turkey real GDP, 2003-08 (US$ bn, 2000 prices)

Table 98: Turkey real GDP forecast, 2008-13 (US$ bn, 2000 prices)

Table 99: Turkey consumer price index, 2003-08 (2000=100)

Table 100: Turkey consumer price index, 2008-13 (2000=100)

Abstract

• Contains information on three categories: dog food, dog toys and dog chews & treats
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008
• Review of the top two companies within the dog care market, including company overview, key facts and business description

• Develop business strategies by understanding the quantitative trends within the dog care market in Turkey
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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