Dog care in New Zealand to 2013

Published by: Datamonitor

Published: Aug. 31, 2009 - 112 Pages

Table of Contents

Chapter 1 EXECUTIVE SUMMARY

Summary Market Level - Dog care

Summary category level - Dog food

Summary category level - Dog toys

Summary category level - Dog chews & treats

Chapter 2 INTRODUCTION

What is this report about?

How to use this report

Market Definition

Chapter 3 MARKET OVERVIEW

Value Analysis, 2003-08

Value Analysis, 2008-13

Value Analysis, US$ 2003-08

Value Analysis, US$ 2008-13

Volume Analysis, 2003-08

Volume Analysis, 2008-13

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 4 LEADING COMPANY PROFILES

Mars, Inc.

Nestlé SA

Chapter 5 CATEGORY ANALYSIS - DOG FOOD

Value Analysis, 2003-08

Value Analysis, 2008-13

Value Analysis, US$ 2003-08

Value Analysis, US$ 2008-13

Volume Analysis, 2003-08

Volume Analysis, 2008-13

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 6 CATEGORY ANALYSIS - DOG TOYS

Value Analysis, 2003-08

Value Analysis, 2008-13

Value Analysis, US$ 2003-08

Value Analysis, US$ 2008-13

Volume Analysis, 2003-08

Volume Analysis, 2008-13

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 7 CATEGORY ANALYSIS - DOG CHEWS & TREATS

Value Analysis, 2003-08

Value Analysis, 2008-13

Value Analysis, US$ 2003-08

Value Analysis, US$ 2008-13

Volume Analysis, 2003-08

Volume Analysis, 2008-13

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 8 COUNTRY COMPARISON

Value

Volume

Market Share

Chapter 9 NEW ZEALAND SOCIOECONOMIC PROFILE

Country Overview

Key Facts

Political Overview

Economic Overview

Chapter 10 NEW ZEALAND MACROECONOMIC PROFILE

Macroeconomic Indicators

Chapter 11 RESEARCH METHODOLOGY

Methodology overview

Secondary research

Market modeling

Primary research

Data finalization

Ongoing research

Chapter 12 APPENDIX

Future readings

How to contact experts in your industry

Disclaimer

LIST OF FIGURES

Figure 1: New Zealand dog care value and value forecast, 2003-13 (NZD m, nominal prices)

Figure 2: New Zealand dog care category growth comparison, by value, 2003-13

Figure 3: New Zealand dog care volume and volume forecast, 2003-13 (Kg/Units m)

Figure 4: New Zealand dog care category growth comparison, by volume, 2003-13

Figure 5: New Zealand dog care company share, by value, 2007-08 (%)

Figure 6: New Zealand dog care distribution channels, by value, 2007-08 (%)

Figure 7: New Zealand dog food value and value forecast, 2003-13 (NZD m, nominal prices)

Figure 8: New Zealand dog food category growth comparison, by value, 2003-13

Figure 9: New Zealand dog food volume and volume forecast, 2003-13 (Kg m)

Figure 10: New Zealand dog food category growth comparison, by volume, 2003-13

Figure 11: New Zealand dog food company share, by value, 2007-08 (%)

Figure 12: New Zealand dog food distribution channels, by value, 2007-08 (%)

Figure 13: New Zealand dog toys value and value forecast, 2003-13 (NZD m, nominal prices)

Figure 14: New Zealand dog toys volume and volume forecast, 2003-13 (Units m)

Figure 15: New Zealand dog toys distribution channels, by value, 2007-08 (%)

Figure 16: New Zealand dog chews & treats value and value forecast, 2003-13 (NZD m, nominal prices)

Figure 17: New Zealand dog chews & treats category growth comparison, by value, 2003-13

Figure 18: New Zealand dog chews & treats volume and volume forecast, 2003-13 (Kg m)

Figure 19: New Zealand dog chews & treats category growth comparison, by volume, 2003-13

Figure 20: New Zealand dog chews & treats company share, by value, 2007-08 (%)

Figure 21: New Zealand dog chews & treats distribution channels, by value, 2007-08 (%)

Figure 22: Global dog care market split (value terms, 2008) - Top 5 countries

Figure 23: Global dog care market value, 2003-2008 (Top 5 countries)

Figure 24: Global dog care market split (volume terms, 2008) - Top 5 countries

Figure 25: Global dog care market volume, 2003-2008 (Top 5 countries)

Figure 26: Map of New Zealand

Figure 27: Annual data review process

LIST OF TABLES

Table 1: Dog care category definitions

Table 2: Dog care distribution channels

Table 3: New Zealand dog care value, 2003-08 (NZD m, nominal prices)

Table 4: New Zealand dog care value forecast, 2008-13 (NZD m, nominal prices)

Table 5: New Zealand dog care value, 2003-08 (US$ m nominal prices)

Table 6: New Zealand dog care value forecast, 2008-13 (US$ m nominal prices)

Table 7: New Zealand dog care volume, 2003-08 (Kg/Units m)

Table 8: New Zealand dog care volume forecast, 2008-13 (Kg/Units m)

Table 9: New Zealand dog care brand share, by value, 2007-08 (%)

Table 10: New Zealand dog care value, by brand 2007-08 (NZD m nominal prices)

Table 11: New Zealand dog care company share by value, 2007-08 (%)

Table 12: New Zealand dog care value, by company, 2007-08 (NZD m nominal prices)

Table 13: New Zealand dog care distribution channels, by value, 2007-08 (%)

Table 14: New Zealand dog care value, by distribution channel, 2007-08 (NZD m nominal prices)

Table 15: New Zealand dog care expenditure per capita, 2003-08 (NZD, nominal prices)

Table 16: New Zealand dog care forecast expenditure per capita, 2008-13 (NZD, nominal prices)

Table 17: New Zealand dog care expenditure per capita, 2003-08 (US$ nominal prices)

Table 18: New Zealand dog care forecast expenditure per capita, 2008-13 (US$ nominal prices)

Table 19: New Zealand dog care consumption per capita, 2003-08 (Kg/Units)

Table 20: New Zealand dog care forecast consumption per capita, 2008-13 (Kg/Units)

Table 21: Mars, Inc. Key Facts

Table 22: Nestlé SA Key Facts

Table 23: New Zealand dog food value, 2003-08 (NZD m, nominal prices)

Table 24: New Zealand dog food value forecast, 2008-13 (NZD m, nominal prices)

Table 25: New Zealand dog food value, 2003-08 (US$ m nominal prices)

Table 26: New Zealand dog food value forecast, 2008-13 (US$ m nominal prices)

Table 27: New Zealand dog food volume, 2003-08 (Kg m)

Table 28: New Zealand dog food volume forecast, 2008-13 (Kg m)

Table 29: New Zealand dog food brand share, by value, 2007-08 (%)

Table 30: New Zealand dog food value, by brand 2007-08 (NZD m nominal prices)

Table 31: New Zealand dog food company share by value, 2007-08 (%)

Table 32: New Zealand dog food value, by company, 2007-08 (NZD m nominal prices)

Table 33: New Zealand dog food distribution channels, by value, 2007-08 (%)

Table 34: New Zealand dog food value, by distribution channel, 2007-08 (NZD m nominal prices)

Table 35: New Zealand dog food expenditure per capita, 2003-08 (NZD, nominal prices)

Table 36: New Zealand dog food forecast expenditure per capita, 2008-13 (NZD, nominal prices)

Table 37: New Zealand dog food expenditure per capita, 2003-08 (US$ nominal prices)

Table 38: New Zealand dog food forecast expenditure per capita, 2008-13 (US$ nominal prices)

Table 39: New Zealand dog food consumption per capita, 2003-08 (Kg)

Table 40: New Zealand dog food forecast consumption per capita, 2008-13 (Kg)

Table 41: New Zealand dog toys value, 2003-08 (NZD m, nominal prices)

Table 42: New Zealand dog toys value forecast, 2008-13 (NZD m, nominal prices)

Table 43: New Zealand dog toys value, 2003-08 (US$ m nominal prices)

Table 44: New Zealand dog toys value forecast, 2008-13 (US$ m nominal prices)

Table 45: New Zealand dog toys volume, 2003-08 (Units m)

Table 46: New Zealand dog toys volume forecast, 2008-13 (Units m)

Table 47: New Zealand dog toys brand share, by value, 2007-08 (%)

Table 48: New Zealand dog toys value, by brand 2007-08 (NZD m nominal prices)

Table 49: New Zealand dog toys company share by value, 2007-08 (%)

Table 50: New Zealand dog toys value, by company, 2007-08 (NZD m nominal prices)

Table 51: New Zealand dog toys distribution channels, by value, 2007-08 (%)

Table 52: New Zealand dog toys value, by distribution channel, 2007-08 (NZD m nominal prices)

Table 53: New Zealand dog toys expenditure per capita, 2003-08 (NZD, nominal prices)

Table 54: New Zealand dog toys forecast expenditure per capita, 2008-13 (NZD, nominal prices)

Table 55: New Zealand dog toys expenditure per capita, 2003-08 (US$ nominal prices)

Table 56: New Zealand dog toys forecast expenditure per capita, 2008-13 (US$ nominal prices)

Table 57: New Zealand dog toys consumption per capita, 2003-08 (Units)

Table 58: New Zealand dog toys forecast consumption per capita, 2008-13 (Units)

Table 59: New Zealand dog chews & treats value, 2003-08 (NZD m, nominal prices)

Table 60: New Zealand dog chews & treats value forecast, 2008-13 (NZD m, nominal prices)

Table 61: New Zealand dog chews & treats value, 2003-08 (US$ m nominal prices)

Table 62: New Zealand dog chews & treats value forecast, 2008-13 (US$ m nominal prices)

Table 63: New Zealand dog chews & treats volume, 2003-08 (Kg m)

Table 64: New Zealand dog chews & treats volume forecast, 2008-13 (Kg m)

Table 65: New Zealand dog chews & treats brand share, by value, 2007-08 (%)

Table 66: New Zealand dog chews & treats value, by brand 2007-08 (NZD m nominal prices)

Table 67: New Zealand dog chews & treats company share by value, 2007-08 (%)

Table 68: New Zealand dog chews & treats value, by company, 2007-08 (NZD m nominal prices)

Table 69: New Zealand dog chews & treats distribution channels, by value, 2007-08 (%)

Table 70: New Zealand dog chews & treats value, by distribution channel, 2007-08 (NZD m nominal prices)

Table 71: New Zealand dog chews & treats expenditure per capita, 2003-08 (NZD, nominal prices)

Table 72: New Zealand dog chews & treats forecast expenditure per capita, 2008-13 (NZD, nominal prices)

Table 73: New Zealand dog chews & treats expenditure per capita, 2003-08 (US$ nominal prices)

Table 74: New Zealand dog chews & treats forecast expenditure per capita, 2008-13 (US$ nominal prices)

Table 75: New Zealand dog chews & treats consumption per capita, 2003-08 (Kg)

Table 76: New Zealand dog chews & treats forecast consumption per capita, 2008-13 (Kg)

Table 77: Global dog care market value, 2008

Table 78: Global dog care market split (value terms (US$ m), 2008) - Top 5 countries

Table 79: Global dog care market volume, 2008

Table 80: Global dog care market split (volume terms, 2008) - Top 5 countries

Table 81: Leading players - Top 5 countries

Table 82: New Zealand Key Facts

Table 83: New Zealand population, by age group, 2003-08 (millions)

Table 84: New Zealand population forecast, by age group, 2008-13 (millions)

Table 85: New Zealand population, by gender, 2003-08 (millions)

Table 86: New Zealand population forecast, by gender, 2008-13 (millions)

Table 87: New Zealand nominal GDP, 2003-08 (NZD bn, nominal prices)

Table 88: New Zealand nominal GDP forecast, 2008-13 (NZD bn, nominal prices)

Table 89: New Zealand real GDP, 2003-08 (NZD bn, 2000 prices)

Table 90: New Zealand real GDP forecast, 2008-13 (NZD bn, 2000 prices)

Table 91: New Zealand real GDP, 2003-08 (US$ bn, 2000 prices)

Table 92: New Zealand real GDP forecast, 2008-13 (US$ bn, 2000 prices)

Table 93: New Zealand consumer price index, 2003-08 (2000=100)

Table 94: New Zealand consumer price index, 2008-13 (2000=100)

Abstract

• Contains information on three categories: dog food, dog toys and dog chews & treats
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008
• Review of the top two companies within the dog care market, including company overview, key facts and business description

• Develop business strategies by understanding the quantitative trends within the dog care market in New Zealand
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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