Dog care in Morocco to 2013

Published by: Datamonitor

Published: Aug. 31, 2009 - 115 Pages

Table of Contents

Chapter 1 EXECUTIVE SUMMARY

Summary Market Level - Dog care

Summary category level - Dog food

Summary category level - Dog toys

Summary category level - Dog chews & treats

Chapter 2 INTRODUCTION

What is this report about?

How to use this report

Market Definition

Chapter 3 MARKET OVERVIEW

Value Analysis, 2003-08

Value Analysis, 2008-13

Value Analysis, US$ 2003-08

Value Analysis, US$ 2008-13

Volume Analysis, 2003-08

Volume Analysis, 2008-13

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 4 LEADING COMPANY PROFILES

Mars, Inc.

Nestlé SA

Chapter 5 CATEGORY ANALYSIS - DOG FOOD

Value Analysis, 2003-08

Value Analysis, 2008-13

Value Analysis, US$ 2003-08

Value Analysis, US$ 2008-13

Volume Analysis, 2003-08

Volume Analysis, 2008-13

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 6 CATEGORY ANALYSIS - DOG TOYS

Value Analysis, 2003-08

Value Analysis, 2008-13

Value Analysis, US$ 2003-08

Value Analysis, US$ 2008-13

Volume Analysis, 2003-08

Volume Analysis, 2008-13

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 7 CATEGORY ANALYSIS - DOG CHEWS & TREATS

Value Analysis, 2003-08

Value Analysis, 2008-13

Value Analysis, US$ 2003-08

Value Analysis, US$ 2008-13

Volume Analysis, 2003-08

Volume Analysis, 2008-13

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 8 COUNTRY COMPARISON

Value

Volume

Market Share

Chapter 9 NEW PRODUCT DEVELOPMENT

Product launches over time

Recent product launches

Chapter 10 MOROCCO SOCIOECONOMIC PROFILE

Country Overview

Key Facts

Political Overview

Economic Overview

Chapter 11 MOROCCO MACROECONOMIC PROFILE

Macroeconomic Indicators

Chapter 12 RESEARCH METHODOLOGY

Methodology overview

Secondary research

Market modeling

Primary research

Data finalization

Ongoing research

Chapter 13 APPENDIX

Future readings

How to contact experts in your industry

Disclaimer

LIST OF FIGURES

Figure 1: Morocco dog care value and value forecast, 2003-13 (MAD m, nominal prices)

Figure 2: Morocco dog care category growth comparison, by value, 2003-13

Figure 3: Morocco dog care volume and volume forecast, 2003-13 (Kg/Units m)

Figure 4: Morocco dog care category growth comparison, by volume, 2003-13

Figure 5: Morocco dog care company share, by value, 2007-08 (%)

Figure 6: Morocco dog care distribution channels, by value, 2007-08 (%)

Figure 7: Morocco dog food value and value forecast, 2003-13 (MAD m, nominal prices)

Figure 8: Morocco dog food category growth comparison, by value, 2003-13

Figure 9: Morocco dog food volume and volume forecast, 2003-13 (Kg m)

Figure 10: Morocco dog food category growth comparison, by volume, 2003-13

Figure 11: Morocco dog food company share, by value, 2007-08 (%)

Figure 12: Morocco dog food distribution channels, by value, 2007-08 (%)

Figure 13: Morocco dog toys value and value forecast, 2003-13 (MAD m, nominal prices)

Figure 14: Morocco dog toys volume and volume forecast, 2003-13 (Units m)

Figure 15: Morocco dog toys distribution channels, by value, 2007-08 (%)

Figure 16: Morocco dog chews & treats value and value forecast, 2003-13 (MAD m, nominal prices)

Figure 17: Morocco dog chews & treats category growth comparison, by value, 2003-13

Figure 18: Morocco dog chews & treats volume and volume forecast, 2003-13 (Kg m)

Figure 19: Morocco dog chews & treats category growth comparison, by volume, 2003-13

Figure 20: Morocco dog chews & treats distribution channels, by value, 2007-08 (%)

Figure 21: Global dog care market split (value terms, 2008) - Top 5 countries

Figure 22: Global dog care market value, 2003-2008 (Top 5 countries)

Figure 23: Global dog care market split (volume terms, 2008) - Top 5 countries

Figure 24: Global dog care market volume, 2003-2008 (Top 5 countries)

Figure 25: Map of Morocco

Figure 26: Annual data review process

LIST OF TABLES

Table 1: Dog care category definitions

Table 2: Dog care distribution channels

Table 3: Morocco dog care value, 2003-08 (MAD m, nominal prices)

Table 4: Morocco dog care value forecast, 2008-13 (MAD m, nominal prices)

Table 5: Morocco dog care value, 2003-08 (US$ m nominal prices)

Table 6: Morocco dog care value forecast, 2008-13 (US$ m nominal prices)

Table 7: Morocco dog care volume, 2003-08 (Kg/Units m)

Table 8: Morocco dog care volume forecast, 2008-13 (Kg/Units m)

Table 9: Morocco dog care brand share, by value, 2007-08 (%)

Table 10: Morocco dog care value, by brand 2007-08 (MAD m nominal prices)

Table 11: Morocco dog care company share by value, 2007-08 (%)

Table 12: Morocco dog care value, by company, 2007-08 (MAD m nominal prices)

Table 13: Morocco dog care distribution channels, by value, 2007-08 (%)

Table 14: Morocco dog care value, by distribution channel, 2007-08 (MAD m nominal prices)

Table 15: Morocco dog care expenditure per capita, 2003-08 (MAD, nominal prices)

Table 16: Morocco dog care forecast expenditure per capita, 2008-13 (MAD, nominal prices)

Table 17: Morocco dog care expenditure per capita, 2003-08 (US$ nominal prices)

Table 18: Morocco dog care forecast expenditure per capita, 2008-13 (US$ nominal prices)

Table 19: Morocco dog care consumption per capita, 2003-08 (Kg/Units)

Table 20: Morocco dog care forecast consumption per capita, 2008-13 (Kg/Units)

Table 21: Mars, Inc. Key Facts

Table 22: Nestlé SA Key Facts

Table 23: Morocco dog food value, 2003-08 (MAD m, nominal prices)

Table 24: Morocco dog food value forecast, 2008-13 (MAD m, nominal prices)

Table 25: Morocco dog food value, 2003-08 (US$ m nominal prices)

Table 26: Morocco dog food value forecast, 2008-13 (US$ m nominal prices)

Table 27: Morocco dog food volume, 2003-08 (Kg m)

Table 28: Morocco dog food volume forecast, 2008-13 (Kg m)

Table 29: Morocco dog food brand share, by value, 2007-08 (%)

Table 30: Morocco dog food value, by brand 2007-08 (MAD m nominal prices)

Table 31: Morocco dog food company share by value, 2007-08 (%)

Table 32: Morocco dog food value, by company, 2007-08 (MAD m nominal prices)

Table 33: Morocco dog food distribution channels, by value, 2007-08 (%)

Table 34: Morocco dog food value, by distribution channel, 2007-08 (MAD m nominal prices)

Table 35: Morocco dog food expenditure per capita, 2003-08 (MAD, nominal prices)

Table 36: Morocco dog food forecast expenditure per capita, 2008-13 (MAD, nominal prices)

Table 37: Morocco dog food expenditure per capita, 2003-08 (US$ nominal prices)

Table 38: Morocco dog food forecast expenditure per capita, 2008-13 (US$ nominal prices)

Table 39: Morocco dog food consumption per capita, 2003-08 (Kg)

Table 40: Morocco dog food forecast consumption per capita, 2008-13 (Kg)

Table 41: Morocco dog toys value, 2003-08 (MAD m, nominal prices)

Table 42: Morocco dog toys value forecast, 2008-13 (MAD m, nominal prices)

Table 43: Morocco dog toys value, 2003-08 (US$ m nominal prices)

Table 44: Morocco dog toys value forecast, 2008-13 (US$ m nominal prices)

Table 45: Morocco dog toys volume, 2003-08 (Units m)

Table 46: Morocco dog toys volume forecast, 2008-13 (Units m)

Table 47: Morocco dog toys brand share, by value, 2007-08 (%)

Table 48: Morocco dog toys value, by brand 2007-08 (MAD m nominal prices)

Table 49: Morocco dog toys company share by value, 2007-08 (%)

Table 50: Morocco dog toys value, by company, 2007-08 (MAD m nominal prices)

Table 51: Morocco dog toys distribution channels, by value, 2007-08 (%)

Table 52: Morocco dog toys value, by distribution channel, 2007-08 (MAD m nominal prices)

Table 53: Morocco dog toys expenditure per capita, 2003-08 (MAD, nominal prices)

Table 54: Morocco dog toys forecast expenditure per capita, 2008-13 (MAD, nominal prices)

Table 55: Morocco dog toys expenditure per capita, 2003-08 (US$ nominal prices)

Table 56: Morocco dog toys forecast expenditure per capita, 2008-13 (US$ nominal prices)

Table 57: Morocco dog toys consumption per capita, 2003-08 (Units)

Table 58: Morocco dog toys forecast consumption per capita, 2008-13 (Units)

Table 59: Morocco dog chews & treats value, 2003-08 (MAD m, nominal prices)

Table 60: Morocco dog chews & treats value forecast, 2008-13 (MAD m, nominal prices)

Table 61: Morocco dog chews & treats value, 2003-08 (US$ m nominal prices)

Table 62: Morocco dog chews & treats value forecast, 2008-13 (US$ m nominal prices)

Table 63: Morocco dog chews & treats volume, 2003-08 (Kg m)

Table 64: Morocco dog chews & treats volume forecast, 2008-13 (Kg m)

Table 65: Morocco dog chews & treats brand share, by value, 2007-08 (%)

Table 66: Morocco dog chews & treats value, by brand 2007-08 (MAD m nominal prices)

Table 67: Morocco dog chews & treats company share by value, 2007-08 (%)

Table 68: Morocco dog chews & treats value, by company, 2007-08 (MAD m nominal prices)

Table 69: Morocco dog chews & treats distribution channels, by value, 2007-08 (%)

Table 70: Morocco dog chews & treats value, by distribution channel, 2007-08 (MAD m nominal prices)

Table 71: Morocco dog chews & treats expenditure per capita, 2003-08 (MAD, nominal prices)

Table 72: Morocco dog chews & treats forecast expenditure per capita, 2008-13 (MAD, nominal prices)

Table 73: Morocco dog chews & treats expenditure per capita, 2003-08 (US$ nominal prices)

Table 74: Morocco dog chews & treats forecast expenditure per capita, 2008-13 (US$ nominal prices)

Table 75: Morocco dog chews & treats consumption per capita, 2003-08 (Kg)

Table 76: Morocco dog chews & treats forecast consumption per capita, 2008-13 (Kg)

Table 77: Global dog care market value, 2008

Table 78: Global dog care market split (value terms (US$ m), 2008) - Top 5 countries

Table 79: Global dog care market volume, 2008

Table 80: Global dog care market split (volume terms, 2008) - Top 5 countries

Table 81: Leading players - Top 5 countries

Table 82: Morocco dog care new product launches reports, by company 2008

Table 83: Morocco dog care new product launches SKUs, by company 2008

Table 84: Morocco dog care new product launches (reports), by flavor and fragrances 2008

Table 85: Morocco dog care new product launches (reports), by ingredients 2008

Table 86: Morocco dog care new product launches (reports), by package tags or claims 2008

Table 87: Morocco dog care new product launches (reports) - Recent 5 launches (2008)

Table 88: Morocco Key Facts

Table 89: Morocco population, by age group, 2003-08 (millions)

Table 90: Morocco population forecast, by age group, 2008-13 (millions)

Table 91: Morocco population, by gender, 2003-08 (millions)

Table 92: Morocco population forecast, by gender, 2008-13 (millions)

Table 93: Morocco nominal GDP, 2003-08 (MAD bn, nominal prices)

Table 94: Morocco nominal GDP forecast, 2008-13 (MAD bn, nominal prices)

Table 95: Morocco real GDP, 2003-08 (MAD bn, 2000 prices)

Table 96: Morocco real GDP forecast, 2008-13 (MAD bn, 2000 prices)

Table 97: Morocco real GDP, 2003-08 (US$ bn, 2000 prices)

Table 98: Morocco real GDP forecast, 2008-13 (US$ bn, 2000 prices)

Table 99: Morocco consumer price index, 2003-08 (2000=100)

Table 100: Morocco consumer price index, 2008-13 (2000=100)

Abstract

• Contains information on three categories: dog food, dog toys and dog chews & treats
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008
• Review of the top two companies within the dog care market, including company overview, key facts and business description

• Develop business strategies by understanding the quantitative trends within the dog care market in Morocco
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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