Dog care in Italy to 2013

Published by: Datamonitor

Published: Aug. 31, 2009 - 117 Pages

Table of Contents

Chapter 1 EXECUTIVE SUMMARY

Summary Market Level - Dog care

Summary category level - Dog food

Summary category level - Dog toys

Summary category level - Dog chews & treats

Chapter 2 INTRODUCTION

What is this report about?

How to use this report

Market Definition

Chapter 3 MARKET OVERVIEW

Value Analysis, 2003-08

Value Analysis, 2008-13

Value Analysis, US$ 2003-08

Value Analysis, US$ 2008-13

Volume Analysis, 2003-08

Volume Analysis, 2008-13

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 4 LEADING COMPANY PROFILES

Mars, Inc.

Nestlé SA

Chapter 5 CATEGORY ANALYSIS - DOG FOOD

Value Analysis, 2003-08

Value Analysis, 2008-13

Value Analysis, US$ 2003-08

Value Analysis, US$ 2008-13

Volume Analysis, 2003-08

Volume Analysis, 2008-13

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 6 CATEGORY ANALYSIS - DOG TOYS

Value Analysis, 2003-08

Value Analysis, 2008-13

Value Analysis, US$ 2003-08

Value Analysis, US$ 2008-13

Volume Analysis, 2003-08

Volume Analysis, 2008-13

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 7 CATEGORY ANALYSIS - DOG CHEWS & TREATS

Value Analysis, 2003-08

Value Analysis, 2008-13

Value Analysis, US$ 2003-08

Value Analysis, US$ 2008-13

Volume Analysis, 2003-08

Volume Analysis, 2008-13

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 8 COUNTRY COMPARISON

Value

Volume

Market Share

Chapter 9 NEW PRODUCT DEVELOPMENT

Product launches over time

Recent product launches

Chapter 10 ITALY SOCIOECONOMIC PROFILE

Country Overview

Key Facts

Political Overview

Economic Overview

Chapter 11 ITALY MACROECONOMIC PROFILE

Macroeconomic Indicators

Chapter 12 RESEARCH METHODOLOGY

Methodology overview

Secondary research

Market modeling

Primary research

Data finalization

Ongoing research

Chapter 13 APPENDIX

Future readings

How to contact experts in your industry

Disclaimer

LIST OF FIGURES

Figure 1: Italy dog care value and value forecast, 2003-13 (€ m, nominal prices)

Figure 2: Italy dog care category growth comparison, by value, 2003-13

Figure 3: Italy dog care volume and volume forecast, 2003-13 (Kg/Units m)

Figure 4: Italy dog care category growth comparison, by volume, 2003-13

Figure 5: Italy dog care company share, by value, 2007-08 (%)

Figure 6: Italy dog care distribution channels, by value, 2007-08 (%)

Figure 7: Italy dog food value and value forecast, 2003-13 (€ m, nominal prices)

Figure 8: Italy dog food category growth comparison, by value, 2003-13

Figure 9: Italy dog food volume and volume forecast, 2003-13 (Kg m)

Figure 10: Italy dog food category growth comparison, by volume, 2003-13

Figure 11: Italy dog food company share, by value, 2007-08 (%)

Figure 12: Italy dog food distribution channels, by value, 2007-08 (%)

Figure 13: Italy dog toys value and value forecast, 2003-13 (€ m, nominal prices)

Figure 14: Italy dog toys volume and volume forecast, 2003-13 (Units m)

Figure 15: Italy dog toys distribution channels, by value, 2007-08 (%)

Figure 16: Italy dog chews & treats value and value forecast, 2003-13 (€ m, nominal prices)

Figure 17: Italy dog chews & treats category growth comparison, by value, 2003-13

Figure 18: Italy dog chews & treats volume and volume forecast, 2003-13 (Kg m)

Figure 19: Italy dog chews & treats category growth comparison, by volume, 2003-13

Figure 20: Italy dog chews & treats distribution channels, by value, 2007-08 (%)

Figure 21: Global dog care market split (value terms, 2008) - Top 5 countries

Figure 22: Global dog care market value, 2003-2008 (Top 5 countries)

Figure 23: Global dog care market split (volume terms, 2008) - Top 5 countries

Figure 24: Global dog care market volume, 2003-2008 (Top 5 countries)

Figure 25: Map of Italy

Figure 26: Annual data review process

LIST OF TABLES

Table 1: Dog care category definitions

Table 2: Dog care distribution channels

Table 3: Italy dog care value, 2003-08 (€ m, nominal prices)

Table 4: Italy dog care value forecast, 2008-13 (€ m, nominal prices)

Table 5: Italy dog care value, 2003-08 (US$ m nominal prices)

Table 6: Italy dog care value forecast, 2008-13 (US$ m nominal prices)

Table 7: Italy dog care volume, 2003-08 (Kg/Units m)

Table 8: Italy dog care volume forecast, 2008-13 (Kg/Units m)

Table 9: Italy dog care brand share, by value, 2007-08 (%)

Table 10: Italy dog care value, by brand 2007-08 (€ m nominal prices)

Table 11: Italy dog care company share by value, 2007-08 (%)

Table 12: Italy dog care value, by company, 2007-08 (€ m nominal prices)

Table 13: Italy dog care distribution channels, by value, 2007-08 (%)

Table 14: Italy dog care value, by distribution channel, 2007-08 (€ m nominal prices)

Table 15: Italy dog care expenditure per capita, 2003-08 (€, nominal prices)

Table 16: Italy dog care forecast expenditure per capita, 2008-13 (€, nominal prices)

Table 17: Italy dog care expenditure per capita, 2003-08 (US$ nominal prices)

Table 18: Italy dog care forecast expenditure per capita, 2008-13 (US$ nominal prices)

Table 19: Italy dog care consumption per capita, 2003-08 (Kg/Units)

Table 20: Italy dog care forecast consumption per capita, 2008-13 (Kg/Units)

Table 21: Mars, Inc. Key Facts

Table 22: Nestlé SA Key Facts

Table 23: Italy dog food value, 2003-08 (€ m, nominal prices)

Table 24: Italy dog food value forecast, 2008-13 (€ m, nominal prices)

Table 25: Italy dog food value, 2003-08 (US$ m nominal prices)

Table 26: Italy dog food value forecast, 2008-13 (US$ m nominal prices)

Table 27: Italy dog food volume, 2003-08 (Kg m)

Table 28: Italy dog food volume forecast, 2008-13 (Kg m)

Table 29: Italy dog food brand share, by value, 2007-08 (%)

Table 30: Italy dog food value, by brand 2007-08 (€ m nominal prices)

Table 31: Italy dog food company share by value, 2007-08 (%)

Table 32: Italy dog food value, by company, 2007-08 (€ m nominal prices)

Table 33: Italy dog food distribution channels, by value, 2007-08 (%)

Table 34: Italy dog food value, by distribution channel, 2007-08 (€ m nominal prices)

Table 35: Italy dog food expenditure per capita, 2003-08 (€, nominal prices)

Table 36: Italy dog food forecast expenditure per capita, 2008-13 (€, nominal prices)

Table 37: Italy dog food expenditure per capita, 2003-08 (US$ nominal prices)

Table 38: Italy dog food forecast expenditure per capita, 2008-13 (US$ nominal prices)

Table 39: Italy dog food consumption per capita, 2003-08 (Kg)

Table 40: Italy dog food forecast consumption per capita, 2008-13 (Kg)

Table 41: Italy dog toys value, 2003-08 (€ m, nominal prices)

Table 42: Italy dog toys value forecast, 2008-13 (€ m, nominal prices)

Table 43: Italy dog toys value, 2003-08 (US$ m nominal prices)

Table 44: Italy dog toys value forecast, 2008-13 (US$ m nominal prices)

Table 45: Italy dog toys volume, 2003-08 (Units m)

Table 46: Italy dog toys volume forecast, 2008-13 (Units m)

Table 47: Italy dog toys brand share, by value, 2007-08 (%)

Table 48: Italy dog toys value, by brand 2007-08 (€ m nominal prices)

Table 49: Italy dog toys company share by value, 2007-08 (%)

Table 50: Italy dog toys value, by company, 2007-08 (€ m nominal prices)

Table 51: Italy dog toys distribution channels, by value, 2007-08 (%)

Table 52: Italy dog toys value, by distribution channel, 2007-08 (€ m nominal prices)

Table 53: Italy dog toys expenditure per capita, 2003-08 (€, nominal prices)

Table 54: Italy dog toys forecast expenditure per capita, 2008-13 (€, nominal prices)

Table 55: Italy dog toys expenditure per capita, 2003-08 (US$ nominal prices)

Table 56: Italy dog toys forecast expenditure per capita, 2008-13 (US$ nominal prices)

Table 57: Italy dog toys consumption per capita, 2003-08 (Units)

Table 58: Italy dog toys forecast consumption per capita, 2008-13 (Units)

Table 59: Italy dog chews & treats value, 2003-08 (€ m, nominal prices)

Table 60: Italy dog chews & treats value forecast, 2008-13 (€ m, nominal prices)

Table 61: Italy dog chews & treats value, 2003-08 (US$ m nominal prices)

Table 62: Italy dog chews & treats value forecast, 2008-13 (US$ m nominal prices)

Table 63: Italy dog chews & treats volume, 2003-08 (Kg m)

Table 64: Italy dog chews & treats volume forecast, 2008-13 (Kg m)

Table 65: Italy dog chews & treats brand share, by value, 2007-08 (%)

Table 66: Italy dog chews & treats value, by brand 2007-08 (€ m nominal prices)

Table 67: Italy dog chews & treats company share by value, 2007-08 (%)

Table 68: Italy dog chews & treats value, by company, 2007-08 (€ m nominal prices)

Table 69: Italy dog chews & treats distribution channels, by value, 2007-08 (%)

Table 70: Italy dog chews & treats value, by distribution channel, 2007-08 (€ m nominal prices)

Table 71: Italy dog chews & treats expenditure per capita, 2003-08 (€, nominal prices)

Table 72: Italy dog chews & treats forecast expenditure per capita, 2008-13 (€, nominal prices)

Table 73: Italy dog chews & treats expenditure per capita, 2003-08 (US$ nominal prices)

Table 74: Italy dog chews & treats forecast expenditure per capita, 2008-13 (US$ nominal prices)

Table 75: Italy dog chews & treats consumption per capita, 2003-08 (Kg)

Table 76: Italy dog chews & treats forecast consumption per capita, 2008-13 (Kg)

Table 77: Global dog care market value, 2008

Table 78: Global dog care market split (value terms (US$ m), 2008) - Top 5 countries

Table 79: Global dog care market volume, 2008

Table 80: Global dog care market split (volume terms, 2008) - Top 5 countries

Table 81: Leading players - Top 5 countries

Table 82: Italy dog care new product launches reports, by company (Top 5 companies), 2008

Table 83: Italy dog care new product launches SKUs, by company (Top 5 companies), 2008

Table 84: Italy dog care new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008

Table 85: Italy dog care new product launches (reports), by Ingredients (Top 10 Ingredients), 2008

Table 86: Italy dog care new product launches (reports), by Package tags or Claims (Top 10 claims), 2008

Table 87: Italy dog care new product launches (reports) - Recent 5 launches (2008)

Table 88: Italy Key Facts

Table 89: Italy population, by age group, 2003-08 (millions)

Table 90: Italy population forecast, by age group, 2008-13 (millions)

Table 91: Italy population, by gender, 2003-08 (millions)

Table 92: Italy population forecast, by gender, 2008-13 (millions)

Table 93: Italy nominal GDP, 2003-08 (€ bn, nominal prices)

Table 94: Italy nominal GDP forecast, 2008-13 (€ bn, nominal prices)

Table 95: Italy real GDP, 2003-08 (€ bn, 2000 prices)

Table 96: Italy real GDP forecast, 2008-13 (€ bn, 2000 prices)

Table 97: Italy real GDP, 2003-08 (US$ bn, 2000 prices)

Table 98: Italy real GDP forecast, 2008-13 (US$ bn, 2000 prices)

Table 99: Italy consumer price index, 2003-08 (2000=100)

Table 100: Italy consumer price index, 2008-13 (2000=100)

Abstract

• Contains information on three categories: dog food, dog toys and dog chews & treats
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008
• Review of the top two companies within the dog care market, including company overview, key facts and business description

• Develop business strategies by understanding the quantitative trends within the dog care market in Italy
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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