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TransPromo 101: The Basics

Published by: InfoTrends

Published: Aug. 12, 2009 - 29 Pages


Table of Contents


Introduction

The Marketing Communication Challenge Transaction Documents

Definition

Cutting through the Clutter

Relevant Consumer Touchpoints

Managing the Customer Relationship Lifecycle

What is TransPromo?

The History of TransPromo

TransPromo Benefits

The TransPromo Opportunity

Key Considerations and Enablers

Achieving Organizational Alignment

The Right Offer for the Right Recipient

Measurement and Tracking

Digital versus Offset Printing

Worldwide Placements of Ultra High-Volume Production Color Devices

Enterprise TransPromo Publishing Systems

The Lifecycle Discussion

Making the Complex Simple

TransPromo… Why Now?

TransPromo Benefits

Cost-Effectiveness

A Post-Sales Communication

Call Center Cost Savings

Personalization Attracts Attention!

The e-Presentment Migration

Increased Personalization = Increased Response Rate

Targeting Customers to Build Loyalty and Retention

Multi-Channel Marketing Campaign Management

QR Codes

Conclusion

Appendix: TransPromo Examples

Humana, Inc.

UMassFIVE

Veterinary Metrics

Abstract

The term “TransPromo” is used to describe documents that include marketing, educational, informational, or other messaging presented alongside transaction information—whether in print or online. This strategic assessment is designed to familiarize readers with the challenges confronted by today’s marketing executives, the importance of transaction documents as a communications tool, and provide a better understanding of the TransPromo concept.

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