Application Server Market Strategies, Worldwide Shares and Forecasts, 2009 to 2015 : Market Research Report

Application Server Market Strategies, Worldwide Shares and Forecasts, 2009 to 2015

Published: Aug. 29, 2009 - 611 Pages

APPLICATION SERVER EXECUTIVE SUMMARY: Application Server E-Mail, Chat, Phone for Personalized; Web Reach; SOA Business Integration Foundation Systems; Application Servers Support Internet Channel; Commercial Grade Application Server Market Shares; Application Server Commercial Grade License,; Maintenance, and Services Market Shares; Application Server Market Forecasts; Application Servers for E-Commerce And Service; Interactions Over The Web; IBM WebSphere; IBM® WebSphere® Message Broker; IBM WebSphere Consistent Model For Enterprise Application; Oracle / BEA / Sun Synchronous Processes
1. APPLICATION SERVER MARKET DESCRIPTION AND MARKET DYNAMICS: 1.1 Application Server Virtual Hosting, Clustering, Fail-Over And Load Balancing; 1.2 Application Server Provides Competitive Advantage; 1.3 SOA Reusable Software Components; 1.4 Infrastructure Switch; 1.5 Increasing Java Productivity; 1.6 Application Server Platform Priorities; 1.7 Consolidated Systems; 1.8 Application Servers Manage Distributed Transactions; 1.9 Disconnected Silos Of Applications; 1.10 Distributed Computing; 1.11 Web-Based Systems; 1.12 E-Business Platforms; 1.13 Integrated Functionality; 1.14 Modular, Application Server-Based Architecture; 1.15 Application Server Solutions; 1.16 Professional Service Capabilities; 1.17 Go To Market Strategies; 1.18 Need For Speed And Simplicity Of Underlying Business Processes
2. APPLICATION SERVER MARKET SHARES AND MARKET FORECASTS: 2.1 Application Server E-Mail, Chat, Phone for Personalized Web Reach; 2.2 Commercial Grade Application Server Market Shares; 2.3 Application Server Market Forecasts; 2.4 Open Source and Microsoft IIS Application Server; 2.5 Application Server Segment Analysis; 2.6 Application Server Regional Analysis; 2.7 Internet Driving Forces; 2.8 Application Server Positioning; 2.9 Analysis of Mainframe vs. Distributed ROI for Single E Application; 2.10 Application Servers Support High Availability Systems
3. APPLICATION SERVER PRODUCT DESCRIPTION: 3.1 Cloud Computing; 3.2 IBM WebSphere Application Server; 3.3 Oracle / BEA / Sun Application Server; 3.4 SAP NetWeaver; 3.5 Fujitsu Interstage Application Server; 3.6 Adobe / Macromedia / ColdFusion; 3.7 Micro Focus; 3.8 Hitachi; 3.9 NEC; 3.10 Art Technology Group; 3.11 Art Technology Group Application Server; 3.12 ATG Merchandising / Searchandising:; 3.13 ATG Outreach Marketing Campaign Management:; 3.14 ATG Campaign Optimizer Multivariate Testing:; 3.15 Workday / Cape Clear; 3.16 Fiorano; 3.17 FusionWare; 3.18 Progress Software / IONA/ High-performance CORBA; 3.19 PolarLake; 3.20 PolarLake Financial Services Integration Suite; 3.21 Microsoft IIS Application Server; 3.22 Open Systems Application Server; 3.23 Red Hat JBoss Enterprise Application Platform; 3.24 Red Hat JBoss SOA Cost of Ownership; 3.25 Novell SUSE Linux Enterprise Server; 3.26 Novell / Silverstream; 3.27 Zeus Technology GlassFish Application Server
4. APPLICATION SERVER STRATEGY, TECHNOLOGY, AND INDUSTRY SPECIFIC APPLICATIONS: 4.1 Application Server Strategy; 4.2 Application Server Industry Positioning; 4.3 IBM Strategy; 4.4 Benefits Of The Open Source Development Model; 4.5 Microsoft Strategy; 4.6 Oracle Strategy; 4.7 Application Server Technology; 4.8 Transaction Automation; 4.9 Stateless Session n; 4.10 Cluster; 4.11 Location Transparency; 4.12 Smart Proxy; 4.13 Load Balancing; 4.14 Process-Entity Design Pattern; 4.15 Command Objects / Control Flow; 4.16 Authorization Checks; 4.17 Delegation; 4.18 Collaborative Filtering; 4.19 Site Analysis; 4.20 Portals; 4.21 Application Server Industry Specific Applications
5. APPLICATION SERVER COMPANY PROFILES: 5.1 Adobe; 5.2 Art Technology Group; 5.3 Fujitsu; 5.4 Hewlett Packard (HP); 5.5 Host Bridge Technology; 5.6 IBM; 5.7 Microsoft Corporation; 5.8 Oracle; 5.9 PolarLake; 5.10 Progress Software; 5.11 Red Hat JBoss Enterprise SOA Platform; 5.12 Research In Motion (RIM); 5.13 SAP CRM; 5.14 Workday; 5.15 Zeus Technology, Ltd.
List of Tables and Figures: Table ES-1; SOA Leveraging Of Business Integration Systems; Table ES-2; Application Server Key Benefits; Figure ES-3; Worldwide Application Server License, Maintenance,; and Services Market Shares, Worldwide, First Half 2009; Table ES-4; Application Server Market Forecasts, Worldwide,; Dollars, 2009-2015; Table ES-5; IBM WebSphere Application Server Functions; Table ES-6; IBM® WebSphere® Message Broker Functions; Table 1-1; Application Server Features; Table 1-2; Java Based Application Server Functions; Table 1-2 (Continued); Java Based Application Server Functions; Table1-3; SOA Market-Ready Components Business; Table 1-4; Application Server Product Functions; Table 1-5; IT System Consolidation Aspects; Table 1-5 (Continued); IT System Consolidation Aspects; Table 1-6; Benefits Of Distributed Computing; Table 1-7; Back End Functionality Support; Table 1-8; Application Server Mobile Worker Functionality Support; Table 1-9; Transaction Mission Critical System Requirements; Table 1-10; Transaction System Aspects; Table 1-11; Mainframe System Advantages; Table 1-12; Application Server Positioning; Table 1-13; Distributed Server Applications; Table 1-14; Types Of E-Commerce Transaction Requests; Table 1-15; Types Of Distributed Computer transactions; Table 1-16; Reasons Web Sites Gather Information About Users; Table 1-17; Benefits Of Business Process Management Products; Table 1-17 (Continued); Benefits Of Business Process Management Products; Table 1-18; Effective Control Of E-Commerce Systems; Table 1-18 (Continued); Effective Control Of E-Commerce Systems; Table 1-19; Modular, Application Server-Based Architecture Solutions; Table 1-20; Application Server Solutions; Table 1-21; Business Process Application Server Drivers; Table 1-22; Open Source Software As A Viable And Arguably Superior; Alternative To Traditional Proprietary Software; Table 1-23; Linux Operating System Platform Positioning; Table 2-1; SOA Leveraging Of Business Integration Systems; Table 2-2; SOA Engine Segments; Table 2-3; Application Server Key Benefits; Table 2-4; Real Time Business Benefits; Table 2-5; Application Server Market Positioning; Table 2-6; Market Driving Forces for Applications Servers; Table 2-7; E-Commerce Target Markets; Figure 2-8; Application Server License Market Shares,; Worldwide, Dollars, 2008; Table 2-9; Worldwide Application Server License; Market Shares, Dollars, 2008, First Half 2009; Figure 2-10; Application Server Market Forecasts, Worldwide, Units,; 2009-2015; Figure 2-11; Application Server Maintenance and Services; Market Shares, Worldwide, Dollars, First Half 2009; Table 2-12; Worldwide Application Server Maintenance and Services; Market Shares, Dollars, 2008, First Half 2009; Figure 2-13; Worldwide Application Server License, Maintenance,; and Services Market Shares, Worldwide, First Half 2009; Table 2-14; Worldwide Application Server License, Maintenance,; and Services Market Shares, Dollars, 2008 and First Half 2009; Table 2-15; Mission Critical Application Server Shipped Unit; Installed Base Market Shares, Worldwide Per Processor, 2006; Table 2-16; IBM WebSphere Application Server Functions; Table 2-16 (Continued); IBM WebSphere Application Server Functions; Table 2-17; IBM® WebSphere® Message Broker Functions; Table 2-18; Oracle / BEA WebLogic Integration Components; Table 2-19; Oracle / BEA SOA Application Integration Architecture Functions; Table 2-20; Application Server Market Forecasts, Worldwide,; Dollars, 2009-2015; Figure 2-21; Application Server Market Forecasts, License,; Maintenance, and Services, Worldwide, Dollars, 2009-2015; Table 2-22; Application Server Market Forecasts, Segments; Worldwide, Dollars, 2009-2015; Figure 2-23; Worldwide High End Application Server License and; Services Market Forecasts, Dollars, 2006-2012; Figure 2-24; Application Server Open Source and Microsoft IIS; Installed Base Units, Market Shares, Worldwide, 2008; Figure 2-25; Application Server Open Source and Microsoft IIS,; Shipped Units, Installed Base Units, Market Shares, Worldwide,; 2008 and First Half 2009; Table 2-26; Microsoft and Novell Agreement Aspects; Table 2-27; Major Factors Affecting The Competitive Landscape; For Open Source Application Server Products; Figure 2-28; Top Web Sites Across All Domains August 1995 - July 2009; Figure 2-29; Market Share for Top Servers Across All Domains; August 1995 - July 2009; Figure 2-30; Totals for Top Developers Across All Domains; June 2000 - - July 2009; Figure 2-31; Worldwide Application Server Market Segments,; First Half 2009; Table 2-32; Application Sever Middleware Market Segments,; 2008 and First Half 2009; Figure 2-33; Regional Application Server Market Segments, Dollars,; First Half 2009; Table 2-34; Application Server Regional Market Shares, Dollars,; First Half 2009; Table 2-35; Enterprise Messaging Integration Functions; Table 2-36; Application Server Core Technologies; Table 2-36 (Continued); Application Server Core Technologies; Table 2-37; Application Server Primary Functions; Table 3-1; IBM WebSphere Application Server Functions; Table 3-2; IBM WebSphere Application Server Features; Table 3-3; IBM WebSphere Application Server Benefits; Table 3-4; IBM WebSphere Security Domain Functions; Table 3-5; IBM WebSphere Application Server for z/OS Functiions; Table 3-6; IBM WebSphere Application Server for z/OS Features And Benefits; Table 3-7; BEA WebLogic, Tuxedo, and AquaLogic Products; TABLE 3-7 (Continued); BEA Weblogic, Tuxedo, And Aqualogic Products; BEA WebLogic RFID Edge Server; Table 3-7 (Continued); BEA WebLogic, Tuxedo, and AquaLogic Products; Table 3-8; Oracle SOA Suite Benefits; Table 3-9; Oracle / BEA SOA Application Integration Architecture Functions; Table 3-10; Oracle / BEA WebLogic Integration Components; Table 3-11; Oracle WebLogic Application Server Benefits; Table 3-12; Oracle Enterprise-Class Java EE Application Server Benefits; Table 3-13; Oracle SOA Benefits; Table 3-14; Oracle BEA SALT Web Services Benefits; Figure 3-15; Oracle BEA SALT Gateway Architecture in Tuxedo Framework; Table 3-16; Oracle BEA SALT Tuxedo Features; Table 3-17; Oracle BEA SALT Features; Table 3-18; Oracle BEA SALT uses the Tuxedo Security Framework; Figure 3-19; Oracle BEA Exposing Tuxedo Services as Inbound Web Services; Figure 3 20; Invoking Web Services from Outbound Tuxedo Applications; Tables 3-21; BEA TSAM (Tuxedo System and Application Monitor Functions; Figure 3-22; BEA TSAM Architecture; Table 3-23; BEA TSAM Software Components; Table 3-24; Oracle BEA Transaction Monitoring TSAM Functions; Table 3-25; SAP NetWeaver Management Modules; Table 3-26; SAP NetWeaver Application Server Components; Table 3-26 (Continued); SAP NetWeaver Application Server Components; Table 3-27; SAP NetWeaver Application Server Tools; Table 3-28; SAP NetWeaver Server Applications; Figure 3-29; SAP NetWeaver Synchronous SOA Management; Table 3-30; IBM® WebSphere® Message Broker SAP Netweaver Functions; Table 3-31; Fujitsu Interstage Application Server Key Functions; Table 3-32; Adobe ColdFusion Features; Table 3-33; Adobe ColdFusion Functions; Figure 3-34; Hitachi uCosminexus J2EE Application Server; Table 3-35; Hitachi Cosminexus Portal Framework; Process Integration Adapters; Table 3-36; Hitachi uCosminexus Application Server Software Functions:; Table 3-37; Hitachi uCosminexus Application Server; Data Conversion Functionality; Figure 3-38; NEC Capabilities For Web Transaction System Construction; Figure 3-39; NEC WebOTX Application Server Execution Environment; Figure 3-40; NEC WebOTX Application Server Components; Table 3-41; NEC Web Services Component Linkage Technologies; Figure 3-42; NEC WebOTX Architecture; Table 3-43; Problems Overcome by NEC WebOTX Application Server; Table 3-44; NEC WebOTX Functions; Table 3-45; NEC WebOTX Application Server Features; Figure 3-46; NEC WebOTX Connector Products; Table 3-47; ATG a Product Suite Functions; Table 3-48; ATG E-Commerce Platform Suite Features:; Table 3-49; ATG E-Commerce Application Suite Features:; Table 3-49 (Continued); ATG E-Commerce Application Suite Features:; Table 3-50; ATG E-Commerce Customer Care Team Support Features:; Table 3-51; Art Technology Group Application Server Key Features; Table 3-52; Art Technology Group Application Server Key Features; Table 3-53; ATG Content Administration Key Features; Table 3-54; ATG Merchandising Key Features; Table 3-55; Art Technology Group Application Server; Commerce Suite Page Preview; Table 3-56; ATG Outreach Key Features; Table 3-56 (Continued); ATG Outreach Key Features; Table 3-57; ATG Business Analytics and Customer Intelligence Key Features; Table 3-58; ATG Campaign Optimizer Multivariate Testing Key Features; Table 3-59; ATG Campaign Optimizer Multivariate Testing Key Parameters; Table 3-60; ATG Commerce Service Center Key Features; Table 3-61; ATG Commerce Service Center Key Features; Table 3-62; ATG Knowledge/Incident Management Key Features; Table 3-63; ATG Knowledge/Incident Management Key Features; Table 3-64; ATG platform e-commerce Business Benefits; Table 3-65; ATG Commerce Suite Platform Key Platform Features; Table 3-66; ATG Commerce Suite Platform Key Platform Features; Table 3-67; On demand commerce platform; Table 3-68; ATG Commerce OnDemand E-Commerce Web; Hosting Key Features; Table 3-69; ATG Commerce OnDemand E-Commerce; Account Management Functions; Table 3-70; ATG Commerce OnDemand E-Commerce Shopping Functions; Table 3-71; ATG Commerce OnDemand E-Commerce Checkout Functions; Table 3-72; ATG Commerce OnDemand E-Commerce; Catalog, Order And Promotion Management Functions; Table 3-73; ATG Commerce OnDemand E-Commerce; Hosting Facility Key Features; Table 3-74; ATG Commerce OnDemand e-commerce; Hosting Facilitiy Technology; Table 3-75; ATG Commerce OnDemand E-Commerce; Hosting Facility Development Services; Table 3-76; ATG Commerce OnDemand E-Commerce Integration Services; Table 3-77; ATG Commerce OnDemand E-Commerce Operational Services; Table 3-78; ATG Commerce OnDemand E-Commerce Web hosting; Figure 3-79; ATG for the Telecommunications Challenges; Table 3-80; ATG Communication Service Provider Market Aspects; Table 3-81; ATG Communication Service Provider Challenges; Table 3-82; ATG Approach; Table 3-83; Workday Connections To On-Premise And On-Demand Solutions; Table 3-84; Workday Application Server Global Positioning; Table 3-85; Workday Application Server Currency Positioning; Table 3-86; Workday Application Server Company Structure Positioning; Table 3-87; FioranoMQ® Integration With Integration Servers:; Table 3-88; FusionWare Partners; Table 3-89; FusionWare Integration Server key components:; Figure 3-90; FusionWare Integration Server Architecture; Table 3-91; FusionWare Designer Features; Figure 3-92; FusionWare Designer Generator and Wizard; Table 3-93; FusionWare Integration Server Functions; Table 3-94; FusionWare Administrator Functions; Table 3-95; Progress Software / IONA/ Orbix Features; Table 3-96; Progress Software IONA Enterprise CORBA Target Market; Table 3-97; Progress Software IONA enterprise CORBA Features; Table 3-98; Progress Software IONA enterprise CORBA Benefits; Table 3-99; Progress Software IONA enterprise CORBA Target Markets; Table 3-100; Progress Software IONA enterprise CORBA Orbix Features; Figure 3-101; PolarLake Registering Schemas; Table 3-102; PolarLake Functioning Applications; Table 3-103; PolarLake Financial Standards Products; Table 3-104; Windows Web Application Gallery Developer Principles; Table 3-104 (Continued); Windows Web Application Gallery Developer Principles; Table 3-108; Microsoft Web App Gallery Applications; Table 3-105; Microsoft ASP.NET Components Integration Benefits; Table 3-106; Tasks Performed By Microsoft ASP.NET Applications:; Table 3-107; Red Hat JBoss Features; Table 3-108; Red Hat JBoss Operation Network console Functions; Table 3-109; JBoss Enterprise Middleware Functions; Table 3-110; Red Hat JBoss Enterprise Application Features and Benefits; Table 3-111; Red Hat JBoss Operation Network console Management Controls; Table 3-112; RedHat JBoss Platform Benefits; Table 3-113; Red Hat JBoss SOA Benefits; Table 3-114; Red Hat JBoss MetaMatrixKey Components; Table 3-115; Red Hat JBoss MetaMatrix Features; Table 3-116; Novell SUSE JBoss Key Features; Table 3-117; Novell Linux on IBM System z Key Features; Table 3-118; Zeus Technology GlassFish Application Server Functions; Table 3-119; Zeus Technology ZXTM GlassFish Application; Server Performance; Table 4-1; Aspects Of Application Server Technology; Table 4-2; Mainstream Application Servers Strategic Positioning; Table 4-3; Application Server Financial Institutions Positioning; Table 4-4; Application Server Government Positioning; Table 4-5; Application Server Media and Content Providers Positioning; Table 4-6; Application Server News and Entertainment Portals Positioning; Table 4-7; Application Server Online Retailers Positioning; Table 4-8; Application Server ISPs, Telcos and Hosters Positioning; Table 4-9; Application Server Utility Companies Positioning; Table 4-10; Application Server Application Service Providers Positioning; Table 4-11; Application Server Internal Systems Positioning; Table 4-12; Application Server E-Learning Positioning; Table 4-13; Application Server Systems Integrators Positioning; Table 4-14; People Needing Tools To Implement Web Systems; Table 4-15; Application Server Underlying Infrastructure Services; Table 4-16; Major Types Of Enterprise Events; Table 4-16 (Continued); Major Types Of Enterprise Events; Table 4-17; Autonomic Features; Table 4-17 (Continued); Autonomic Features; Table 4-18; Autonomic Functions; Table 4-18 (Continued); Autonomic Functions; Table 4-19; Distributed Transaction Functions; Table 4-19 (Continued); Distributed Transaction Functions; Table 4-20; Portal Functions; Table 4-21; Buy Or Build Decision; Table 4-22; B2B Application Server Quantifiable Business Benefit; Table 4-23; Trading Exchange Positioning; Table 4-24; Integrated e-Market Benefits; Table 5-1; ATG Application Server Business Benefits; Table 5-2; ATG Application Server IT Benefits; Table 5-3; ATG Application Server Cost Reduction Benefits; Table 5-4; ATG Primary Sources Of Competition; Table 5-5; Fujitsu CentraSite SOA Product Suite Features; Table 5-6; Fujitsu CentraSite SOA Management Information; Table 5-7; Hewlett Packard Product and Services Positioning; Table 5-8; Hewlett Packard Global Positioning; Table 5-9; Hewlett Packard Tower Software Global, Vertical Markets; Table 5-10; Hewlett Packard Tower Software Global,; Reducing Risk During Litigation; Table 5-11; Hewlett Packard Tower Software Microsoft Office® Documents; Table 5-12; Hewlett Packard Tower TRIM Context Features Overview; Table 5-13; HostBridge CICS Integration Functions; Figure 5-14; IBM SMB Partner Go to Market Approach; Table 5-15; IBM Strategic Priorities; Table 5-16; Microsoft Response to Security Vulnerabilities; Table 5-17; PolarLake Financial Services Specific To; Integration Applications; Table 5-18; Progress Software Services Oriented Architecture Features; Table 5-18 (Continued); Progress Software Services Oriented Architecture Features; Table 5-19; Progress Software Application Platform Product Features; Table 5-19 (Continued); Progress Software Application Platform Product Features; Table 5-20; Progress Software DataXtend Data Infrastructure Products; Table 5-21; Progress Software DataDirect Data Infrastructure Products; Table 5-22; JBoss Enterprise SOA Platform Functions; Table 5-23; Red Hat's JBoss Enterprise SOA Platform Positioning; Table 5-24; Workday Enterprise Business Services; Table 5-25; Workday Enterprise Business Services Functions; Table 5-26; Workday Software-as-a-Service (SaaS) Enterprise Business Services Positioning; Table 5-27; Workday Integration On Demand Functions; Table 5-27 (Continued); Workday Integration On Demand Functions

Abstract

LEXINGTON, Massachusetts (August 28, 2009) - WinterGreen Research announces that it has a new study on application servers. The 2009 study has 611 pages, 244 tables and figures. Worldwide markets are poised to achieve significant growth as application servers continue to benefit from the enterprise need to build out e-commerce sites that support a brand. Application servers are used to build a Web page and shopping cart for ecommerce. Application servers offer e-mail, chat, and phone for personalized web reach of product displays and shopping carts. Retailers can use application servers to manage e-commerce and service interactions over the Web using tools that support one continuous relationship. This expansion of application server capability vastly improves the reach of e-commerce sites. Application servers are used for blogs and Internet communications around ecommerce. Developers use efficient automated process to drive new advertising and shopping cart capabilities. Cloud computing application servers to be used for ecommerce. Application servers are used for achieving a capability whereby applications can be built without programming, forcing a dramatic change in application servers. The aim of e-commerce is to achieve an ever increasing customer base, customer retention, improved customer services, and cross selling. These new application server features facilitate that. Manufacturers need the same features to improve the functioning of the supply chain. Service interactions over the Web use features that facilitate the design, inventory management, distribution, and shipment processes. The two distinct categories of application server are commercial grade mission critical systems and business class open source / Microsoft application servers. Commercial grade mission critical systems are significantly more expensive than the open source and Microsoft systems. Commercial grade mission critical systems support a high degree of complexity that is not needed in many Web site development situations. Microsoft Systems are virtually free to the user as the IIS is bundled with the operating system.

A move towards application server signals a fundamental shift in how information is handled. The prospect of digitizing much of the world’s information and making it searchable poses the prospect of a quantum increase in the quantity of information available; an increase by a factor of 1,000. At the most basic level, application servers work on the cloud scale contemplated to change the world.

IBM WebSphere message broker complements the IBM WebSphere application server features to address key business environment challenges. Businesses have a diverse suite of applications that have been developed or acquired over a number of years, perform key business functions, and represent much of an enterprise's intellectual capital and business advantage. The breadth of the applications in a typical enterprise is significant. Applications run on a diverse range of platforms, with many different data formats and information exchange protocols.

SOA business integration foundation systems are a central aspect of application servers. IBM has consolidated its leadership position in SOA by providing integration software that is useful in reusing code. The ability to consolidate integration modules that perform useful platform capabilities provides a foundation architecture for building applications from existing modules of code. IBM SOA is the defacto industry standard software used in creating business integration foundation systems, leveraging a 70% share in SOA.

Application Server Key Benefits

Increase in channel productivity
Automation of transaction processing systems
Implementation of SOA
Quick response to changing market conditions
Elimination of manual processes
100% payback within one year
Significant decreases in materials purchasing
Significant decreases in inventory costs

Manufacturers need the same features to improve the functioning of the supply chain. Service interactions over the Web, e-mail, chat, and phone facilitate the design, inventory management, distribution, and shipment processes.

The two distinct categories of application server are commercial grade mission critical systems and business class open source / Microsoft application servers. Commercial grade mission critical systems are significantly more expensive than the open source and Microsoft systems. Commercial grade mission critical systems have a high degree of complexity that is not needed in may Web site development situations.

When banks and very large retail organizations are managing thousands of transactions per second from a globally integrated enterprise trying to protect a brand, the commercial grade systems from IBM, Oracle, Fujitsu, and ATG among others are needed. For the millions, soon to be billions of Web sites that support blogs and more simple transaction systems, a simpler system is preferable such as those from Microsoft, Novell, and Red Hat.

IBM WebSphere application server provides availability and security. Business depends on using the Internet to optimize cost. Reducing application infrastructure costs is achieved by the automation of process. WebSphere application server is used to build, deploy and manage robust, agile and reusable SOA business applications and services.

IBM WebSphere Message Broker provides features to address key business environment challenges. Businesses have a diverse suite of applications that have been developed or acquired over a number of years, perform key business functions, and represent much of an enterprise's intellectual capital and business advantage. The breadth of the applications in a typical enterprise is significant. Applications run on a diverse range of platforms, with many different data formats and information exchange protocols.

Knowledgeable workers use application servers to help focus energies on high-value activities, driving new efficiencies, spending as little time as possible seeking and wading through information. The systems are used to automate the processes responsive to Internet channel transactions.

An enterprise-wide application server is useful for displaying html pages dynamically and conducting business on the Internet. Suppliers improve sensing, analytic and workflow capabilities by radically streamlined the way customers access and act on information.

Balancing growing online channels with slowing growth in traditional channels is an universal marketing issue in the age of the Internet. Making all customer channels work better together, gaining market share and reducing costs are central concerns. The bulk of online sales growth is derived from existing online shopper customers spending more online.

A move towards application server signals a fundamental shift in how information is handled. The prospect of digitizing much of the world’s information and making it searchable poses the prospect of a quantum increase in the quantity of information available; an increase by a factor of 1,000. At the most basic level, application servers work on the cloud scale contemplated to change the world.

Companies are charged with keeping existing customers loyal and learning to upsell. Sales and coupons work online as well as in traditional marketing. Increasingly savvy and demanding online consumers are keeping competition high. Platform-neutral e-commerce optimization services are able to deliver a unified, personalized, and satisfying customer experience. Interactions are conducted over the Web presentations and shopping carts supplemented by phone calls, chat, mobile devices. Systems connect to stores using application servers to one continuous, ongoing relationship, rather than disconnected conversations.

Users get a transparent view of application performance, reliability and scalability. Extensive testing can be done before going into production. Users can test multiple architectures, variables, components, and configurations easily and independently. To proceed to deploy in the cloud, developers can push the debugged test environment live in a few simple steps.

Application server are being expressed as software fur e-commerce companies participate in the market. Application servers are used to support changes to code, using a syntax in place of a programming language, making systems more flexible. Automated process that is rigid is not supportive of competitive advantage. SOA Web services are being used in application server systems to permit flexible response to changing market conditions. Virtualization is another aspect of application server systems driving markets.

Real time analysis of information is being used to position companies to achieve competitive advantage. Application servers are a central aspect of the BPM initiative, providing up to date information in a usable format. Companies are implementing BPM solutions in the context of application server that provides syntax to business users.

According to Susan Eustis, lead author of the study, “innovation drives application server market growth in every industry, and innovation depends on implementation of automated business process in every instance. Application servers represent a way to give enterprises, small and mid size businesses a market presence. Ecommerce is at the center of a globally integrated enterprise.”

IBM is able to leverage its application server market dominance to support innovation, providing software that supports flexible response to changing market conditions. Application servers are complemented by SOA to reach into every industry and every segment of the economy via cloud computing. SOA drives innovation for the very large enterprises. Mid range size companies and very small organizations are adopting technologies similar to what the enterprise use, creating automated process to replace manual process.

Application server markets at $2.3 billion in 2008 are expected to reach $4.3 billion by 2015. Retailers can manage e-commerce and service interactions over the Web, e-mail, chat, and phone as one continuous, personalized relationship. This expansion of application server capability vastly improves the reach of e-commerce sites. The aim of e-commerce is to achieve an ever increasing customer base, customer retention, improved customer services, and cross selling. These new features facilitate that.

Get Full Details About This Report >>

US: 800.298.5699

Int'l: +1.240.747.3093

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 250,000 market research reports, company profiles and country profiles from over 650 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.

Application Server Market Strategies, Worldwide Shares and Forecasts, 2009 to 2015

Table of Contents

Abstract