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Thailand Agribusiness Report Q3 2009

Published by: Business Monitor International

Published: Jun. 19, 2009 - 67 Pages


Table of Contents


Executive Summary
SWOT Analysis
Thailand Agricultural SWOT
Industry Business Environment Overview
Market Overview
Supply Demand Analysis
Thailand Sugar Outlook
Table: Thailand Sugar Production, Consumption & Trade
Table: Thailand Sugar Production, Consumption & Trade
Industry Forecast - Thailand Grains Outlook
Table: Thailand Corn Production, Consumption & Trade
Table: Thailand Corn Production, Consumption & Trade
Industry Forecast - Thailand Dairy Outlook
Table: Thailand Milk Production & Consumption
Table: Thailand Butter Production, Consumption & Trade
Table: Thailand Cheese Production, Consumption & Trade
Table: Thailand Whole Milk Powder Production, Consumption & Trade
Table: Thailand Milk Production & Consumption
Table:- Thailand Butter Production, Consumption & Trade
Table: Thailand Cheese Production, Consumption & Trade
Table: Thailand Whole Milk Powder Production, Consumption & Trade
Industry Forecast - Thailand Livestock Outlook
Table: Thailand Poultry Production, Consumption & Trade
Table: Thailand Pork Production, Consumption & Trade
Table: Thailand Beef & Veal Production, Consumption & Trade
Table: Thailand Poultry Production, Consumption & Trade
Table Thailand Pork Production, Consumption & Trade
Table: Thailand Beef & Veal Production, Consumption & Trade
Industry Forecast - Thailand Rice Outlook
Table: Thailand Rice Production, Consumption & Trade
Thailand Rice Production, Consumption & Trade
Industry Forecast - Thailand Rice Outlook
Table: Thailand Coffee Production & Consumption
Table: Thailand Coffee Production & Consumption
Competitive Landscape
Table: Agricultural Commodity Producers & Traders
Table: Agribusiness Suppliers
Table: Integrated Agricultural Producers
Market Strategy - Grains Update
Corn
Table: Corn
Soybean
Table: Soybean
Rice
Table: Rice
Wheat
Table: Wheat
Market Strategy Softs Update
Cocoa
Table: Cocoa
Coffee
Table Coffee
Milk
Table: Milk
Sugar
Table: Sugar
Downstream Supply Chain Analysis
Industry Forecast Scenario - Food
Food Consumption
Table: Food Consumption Indicators - Historical Data & Forecasts
Canned Food
Confectionery
Instant Noodles
Table: Value/Volume Sales of Selected Food Sub-Sectors - Historical Data & Forecasts
Trade
Table: Thailand Food & Drink Trade Indicators - Historical Data & Forecasts
Industry Forecast Scenario - Retail
Table: Thailand MGR Sales Value By Format - Historical Data & Forecasts
Table: Thailand Grocery Retail Sales By Format - Historical Data & Forecasts
Economic Activity
Table: Thailand - Economic Activity
Industry Trend Analysis: Global Palm Oil Outlook
BMI Forecast Modelling
How We Generate Our Industry Forecasts

Abstract

In BMI's Thailand Agribusiness Report for Q3 2009 we introduce the new Coffee Outlook. WhileThailand's coffee production has fallen in recent years, and is expected to keep doing so, consumption isrising rapidly making the country more reliant on imports.

Thailand really has two coffee sectors. The vast majority of the coffee crop is of the robusta variety and isproduced in the Upper South of the country with more than half of total production coming fromChumphon province. The plantations are mainly smallscale and trees are often old and unproductive.

Robusta production in Thailand is no longer competitive when compared to Vietnam and Indonesia.

Other cash crops such as rubber and oil palm have also offered far better returns over the past few years.We therefore expect production to decline over our forecast period as plantations are changed to othercrops. Thailand has already become a net coffee importer in the last few years. Imports of coffee fordomestic use, mainly as soluble instant coffee, will rise rapidly in years to come.

The other sector, in the mountainous provinces of the North, is faring much better. In the provinces ofChiang Mai, Chiang Rai and Mae Hong Son production of arabica coffee has been growing strongly.

Though in 2009 production is expected to reach only 74,850 bags, compared to national coffee productionof 890,000, this is a large increase from only 42,183 in 2005. With many newly planted trees still tomature, this figure will increase rapidly in the coming years.

The hill tribe coffee, as it is often marketed, is aimed squarely at the premium speciality coffee marketboth in Thailand and abroad. The rising awareness of arabica coffee from northern Thailand has beengreatly helped by tourism in the region, with trips to hill tribe villages where coffee is produced a popularattraction. While demand is likely to fall this year owing to the contraction of the Thai economy and thefall in tourist numbers, in the longer term we see northern coffee production developing into a profitablesmall-scale industry.

The performance of Thailand's agricultural sector will be even more vital to the overall health of theeconomy than usual this year. With manufacturing exports hit hard by the worldwide recession andopposing groups of protesters doing their best to scare off tourists, the agricultural sector could be the oneray of sunshine in the overall gloom.

The sector will not survive the slowdown unscathed however. While exports of rice and sugar areexpected to hold up well, revenues from palm oil and rubber will be well down. The falling prices ofagricultural commodities has also brought farmers out onto the streets to demand help from thegovernment.

The rising protests are posing difficult decisions for the government of Prime Minister Abhisit Vejjajiva.As shown by the recent chaos in Bangkok and Pattaya, the government is seriously lacking in legitimacyin large areas of the country's rural heartlands in the North and North East. Democrat Party leaders will bedesperate to satisfy farmers' demands and thereby keep them in the fields and off the streets of Bangkok.

Conversely, however, is the need not to jeopardise the competitiveness of Thailand's agricultural exportsat a time when export revenues are plummeting. Rice exporters are already warning that targets may bemissed owing to the high price of Thai rice which is supported by government intervention schemes.

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