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Competitive Outlook on Lung Cancer Drug Development - The Missing Handbook to New Product Planning and Portfolio PlanningPublished by: BioSeeker Group AB Published: Aug. 25, 2009 - 767 Pages Table of Contents
AbstractThis report includes defined and up to date development strategies for 283 lung cancer therapeutic drugs (>317 projects) within the portfolio of 167 investigators, from Ceased to Marketed. In total the report assesses three different sub-indications of lung cancer (Non-Small Cell Lung Cancer, Small Cell Lung Cancer and Lung Cancer (general). The report is written for you to understand and assess the impact of competitor entry and corresponding changes to development strategies for your own portfolio products. It serves as an external commercial advocate for pharmaceutical companies’ portfolio planning and new product planning by:
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