Sandwiches, Subs and Wraps Restaurants- US

Published by: Mintel International Group Ltd.

Published: Aug. 1, 2009 - 90 Pages

Table of Contents

Scope and Themes

What you need to know

Definition

Data sources

Sales data

Mintel Menu Insights

Consumer survey data

Advertising and promotion

Abbreviations and terms

Abbreviations

Terms

Executive Summary

A bright spot in a grey world

The best of both worlds

QSRs dominate by sheer size

Fast casual scores with the quality/cost ratio

Utilizing technology

Expanding price point options and hours of service

The reality of menu transparency

Competition at every turn

What’s working on the menu

The health dichotomy

SSW operators are at the forefront of online ordering and delivery scheduling

Women and children first

Restaurant usage overview

Sandwich, sub and wrap restaurant usage and visit frequency

Sandwich, sub and wrap restaurant usage—race and ethnicity

SSW restaurant selection factors

Market Size and Forecast

Key points

Quality meals at value pricing aid market

Figure 1: U.S. sales and forecast of SSW restaurants, at current prices, 2004-12

Figure 2: U.S. sales and forecast of SSW restaurants, at inflation-adjusted prices, 2004-12

Competitive Context

QSR and fast casual

Figure 3: Average price—sandwich, by QSR, SSW and fast casual, Q1 2009

Coffeehouses and donut shops

Figure 4: Sandwiches as a percentage of Dunkin’ Donuts’ food menu, 2006-09

Family/midscale

Brown-bagging it

Segment Performance

Key points

QSR chains dominate the market

Figure 5: U.S. sales and forecast of SSW restaurants, by segment, 2006 and 2008

Segment Performance—QSR SSW Restaurants

Key points

Good food! Low price!

Figure 6: U.S. sales of QSR SSW restaurants, at current prices, 2004-08

Segment Performance—Fast Casual SSW Restaurants

Key points

Overview

Figure 7: U.S. sales of fast casual SSW restaurants, at current prices, 2004-08

Market Drivers

Key points

Restaurant industry recession continues, but the bottom may be in sight

Figure 8: Restaurant Performance Index, current situation, and expectations, May 2007-May 2009

Consumer confidence undermines willingness to spend at restaurants

Figure 9: Consumer Sentiment Index, by quarter, 2001-09

Figure 10: QSR and fast casual restaurant spend compared to last year, selected demographics, May 2009

Recession reshapes the family dynamic

Hispanics to drive population growth, but they underuse SSW restaurants

Figure 11: Population, by race and Hispanic origin, 2004-14

Figure 12: U.S. Hispanic population, by age, 2004-14

Restaurant Analysis: Subway

The Subway customer

Figure 13: Key Subway user demographics

Restaurant Analysis: Arby’s

A downward trajectory

Innovations

The Arby’s customer

Figure 14: Key Arby’s user demographics

Restaurant Analysis: Panera Bread

Figure 15: Key Panera user demographics

Restaurant Analysis: Quiznos Sub

Figure 16: Key Quiznos Sub user demographics

Restaurant Analysis: Einstein Bros. Bagels

Restaurant Analysis: Up-And-Comers

Potbelly—a local favorite hits the big time

Pita Pit—focusing on the franchise

McAllister’s Deli—for the kids

Brand Qualities: Threading Health into the Brand

Jason’s Deli—a healthy makeover

Advertising and Promotion

Company highlight: Subway—targeting kids

Television advertising

Pricing

Quiznos

Figure 17: Quiznos television ad, 2009

Subway

Figure 18: Subway television ad, 2009

Ethnic-inspired offerings

Arby’s

Figure 19: Arby’s television ad, 2008

Catering

Jason’s Deli

Figure 20: Jason’s Deli television ad, 2009

Atlanta Bread Company

Figure 21: Atlanta Bread Co. television ad, 2008

Ambiance

Cosi

Figure 22: Cosi television ad, 2008

Innovations and Innovators: Menu Innovation

Key points

Smoothies and all-day breakfast

Figure 23: Interest in trying new options, 2007, 2008, and 2009

Figure 24: Top 10 beverage types, ranked by number of items, by restaurant segment, Q1 2009

Figure 25: Smoothies on the menu at SSW restaurants, 2007-09

Figure 26: Interest in trying selected options, by gender, May 2009

Figure 27: Interest in trying all-day breakfast, by age, May 2009

Cuisine types

Figure 28: Top 5 cuisine types, top sandwich, sub and wrap restaurants, 2007, 2008, and 2009

Figure 29: Top 5 cuisine types, by restaurant segment, Q1 2009

Menu pricing

The $5 phenomenon

Figure 30: Average price per entrée, by restaurant segment, 2007, 2008, and 2009

Figure 31: Average sandwich price, leading SSW restaurants, 2007-09

Innovation and Innovators: Health on the Menu

Key points

Overview

Figure 32: Consumer diet self-perceptions, degree of healthfulness, May 2009

Figure 33: Importance of eating healthfully, degree of importance, May 2009

Restaurant segment usage, by diet healthfulness

Figure 34: Restaurant segment usage, by diet healthfulness, May 2009*

Sandwich, sub and wrap restaurant usage, by diet healthfulness

Figure 35: Top 10 sandwich, sub and wrap restaurant usage, by diet healthfulness, May 2009*

Figure 36: Top 10 nutritional food claims, SSW restaurants, 2007, 2008 and 2009

Innovation and Innovators: Enhancing Speed and Convenience Using Technology

Key points

Overview

Online ordering and delivery scheduling

Innovation and Innovators: Bringing in Moms and Kids

Key points

Scoring points with family-friendly fare and extras

Figure 37: Sandwich, sub and wrap restaurant usage and usage frequency, by restaurant and presence of children, May 2009

Restaurant Usage Overview

Key points

Restaurant usage

Figure 38: Restaurant usage in last year, selected demographics, May 2009

Restaurant usage and usage frequency, by segment

Demographic analysis

Figure 39: Usage of restaurant segments in past three months, by gender, May 2009

Figure 40: Usage of restaurant segments in past three months, by selected HH income groups, May 2009

Addendum: consumer question explanation

Sandwich, Sub and Wrap Restaurant Usage and Usage Frequency

Key points

Overview

Figure 41: Sandwich, sub and wrap restaurant usage and usage frequency, by restaurant, May 2009

Demographic analysis

Figure 42: Sandwich, sub and wrap restaurant usage and usage frequency, top 10 restaurants by usage, by gender, May 2009

Figure 43: Sandwich, sub and wrap restaurant usage and usage frequency, top 10 restaurants by usage, by selected HH income groups, May 2009

Sandwich, Sub and Wrap Restaurant Usage—Race and Ethnicity

Key points

Brand selection

Figure 44: Selected sandwich, sub and wrap restaurant usage, by race/ethnicity, October 2007-December 2008

Acculturated versus non-acculturated Hispanics

Figure 45: Selected sandwich, sub and wrap restaurant usage, by degree of English spoken in home, October 2007-December 2008

Kids’ SSW Restaurant Usage

Kids’ and teens’ usage of specific restaurants in past month

Figure 46: Children’s self-reporting restaurant usage, by selected restaurants, by age, March 2009

APPENDIX: ADDITIONAL CONSUMER TABLES

Parents of kids aged 1-5

Figure 47: Kids’ aged 1-5 dining out attitudes and behaviors, by gender, March 2009

Parents of kids aged 6-11

Figure 48: Kids’ aged 6-11 dining out attitudes and behaviors, by gender, March 2009

Parents of kids aged 12-17

Figure 49: Kids’ aged 6-11 dining out attitudes and behaviors, by gender, March 2009

APPENDIX: TRADE ASSOCIATIONS

Abstract

Social networking sites, such as Twitter and Facebook, are free ways to connect with patrons and to make them a part of the brand community.

Online review sites should be used to keep a finger on the public pulse.

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