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PRIMEDIA Inc. - SWOT AnalysisPublished by: Datamonitor Published: Jul. 24, 2009 - 29 Pages Table of Contents
AbstractDatamonitor's PRIMEDIA Inc. - SWOT Analysis company profile is the essential source for top-level company data and information. PRIMEDIA Inc. - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.PRIMEDIA is an integrated media company. It is engaged in publishing and distributing advertising-supported print and online consumer guides, primarily for the apartment and other rental property sectors of the residential real estate industry. The company primarily operates in the US. It is headquartered in Norcross, Georgia and employs 1,000 people. The company recorded revenues of $304.1 million during the financial year ended December 2008 (FY2008), a decrease of 3.4% over 2007. The operating profit of the company was $39.5 million in FY2008, an increase of 26.6% over 2007. Its net profit was $59.5 million in FY2008, a decrease of 87.9% over 2007. Scope of the Report
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