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Beiersdorf AG - SWOT AnalysisPublished by: Datamonitor Published: Jul. 27, 2009 - 25 Pages Table of Contents
AbstractDatamonitor's Beiersdorf AG - SWOT Analysis company profile is the essential source for top-level company data and information. Beiersdorf AG - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.Beiersdorf is a global consumer goods company engaged in the production and marketing of cosmetics, toiletries and adhesive tape businesses. The company operates primarily in Europe, Americas, Africa, Asia and Australia. It is headquartered in Hamburg, Germany and employed about 21,766 people as of December 31, 2008. The company recorded revenues of E5,971 million (approximately $8,785.4 million) during the financial year (FY) ended December 2008, an increase of 8.4% over FY2007. The operating profit of the company was E797 million (approximately $1,172.7 million) during FY2008, an increase of 29.4% over FY2007. The net profit was E562 million (approximately $826.9 million) in FY2008, an increase of 28.6% over FY2007. Scope of the Report
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