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Market Analysis: India Banking Update 2009 - Positioning for a Deeper Customer Engagement

Published by: IDC

Published: Aug. 23, 2009 - 20 Pages


Table of Contents


Table of Contents
Financial Insights Opinion

In This Report
Financial Insights India Banking Roundtable 2009
Situation Overview
Growth Opportunities in the Indian Banking Sector
Service and Delivery Channel Investments
Branches Remain a Primary Customer Touchpoint
Regulations Driving Further Investments in ATMs
Developments in India's Internet Banking Space
Significant Opportunities to Scale Mobile Banking Activity
The Point-of-Sale Business in India
Managing the Customer Relationship: Optimization of Customer Data and Analytics
Evolving to True Customer Centricity Through Integrated CRM — A Mini–Case Study
Information Security and Management of Data Risk Factors
Future Outlook
Countercyclical Initiatives
Strategic Priorities
Outlook for IT Spend
A Note on IT Security
Essential Guidance
Actions for Financial Institutions
Actions for Vendors
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Related Research
Synopsis
Table: ATM Expansion Plans in Indian Banks, 2009–2010
Table: Growing Prominence of ATM Outsourcing
Figure: Key Strategic Imperatives for Indian Banks in the Next 12 Months
Figure: Crisis-Specific Focus Areas for Indian Banks
Figure: Crisis Recovery Expectations for Indian Banks
Figure: Expected Change in IT Spending for Indian Banks in the Next 12 Months
Figure: Expected Change in Internal and External IT Resource Usage for Indian Banks in the Next 6–12 Months

Abstract

This Financial Insights report elaborates the key points discussed at the Financial Insights India Banking Roundtable. The roundtable forum is a part of a series of roundtables that Financial Insights organizes around the region. We consider the viewpoints of banks operating in India when it comes to adopting countercyclical strategies in combating the crisis, and examine the key technology imperatives undertaken in the context of a challenging operating environment.

Shawn Yip, analyst, Financial Insights Asia/Pacific Banking Advisory Service, remarks, "There are signs that in the pursuit of business growth, Indian banks are adopting a mature approach to prioritizing asset quality over aggressive volume growth, with an eye on margin sustainability. This is especially visible in the personal lending space, where risk appetite has become more cautious, underwriting standards are tighter, and where a number of market players have begun to exit the unsecured lending space."

Shawn also notes how a number of Indian banks have started to reap the benefits of recent investments in data cleansing, data mining, and data warehousing, and predictive and behavioral analytics, as well as process efficiencies as these capabilities are increasingly brought onto modernized core platforms. Shawn concludes, "While information security continues to pose a significant challenge in India, it is heartening to note that public and private sector Indian banks alike are actively investing in the effective management of data risk factors."



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