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IDC's 2009 Home Networking Survey: FemtocellsPublished by: IDC Published: Aug. 12, 2009 - 8 Pages Table of ContentsTable of Contents IDC Opinion In This Study MethodologySituation Overview Interest in Femtocells by Payment StructurePotential Femtocell Market CharacteristicsFuture Outlook Essential Guidance Learn More Related ResearchSynopsisTable: Interest in Femtocell Applications: Free Femtocell with $10 Subscription Table: Interest in Femtocell Applications: $50 Device Cost and $15 Monthly Subscription Table: Interest in Femtocell Applications: $100 Device Cost and $10 Monthly Subscription Figure: Quality of Mobile Phone Coverage in Home Figure: Technology Adoption by Home Network Owners and Those Interested and Not Interested in Femtocells AbstractThis IDC study presents a cut of the results from IDC's 2009 Home Networking Survey, focusing on the results related to femtocells. The online survey was completed in July 2009. "As with all new consumer technologies, particularly those without existing analogous devices that are being replaced, femtocells will require careful marketing to educate consumers. The benefits of femtocells are self-evident from a cost and technological perspective, but not necessarily from a consumer usability perspective. Femtocell vendors need to develop a solution that appeals to high-end users most interested in and willing to pay for femtocells while shaping a message that educates the broader market of its benefits," said Jonathan Gaw, research manager in IDC's Connected Home program. Get Full Details About This Report >> |
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