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World Television Markets - Markets & Data - Databook (PDF)

Published by: IDATE

Published: Jul. 1, 2009 - 40 Pages


Table of Contents



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Abstract

The world’s television market is in the throes of a profound restructuring as revenue is being redistributed according to origin, access mode and the channels’ market share. This 19th edition allows readers to track key TV market indicators up to 2012 for over 30 countries

Key questions
  • TV channels in crisis: persistent losses in audience
    • lead to unprecedented declines in advertising revenue
  • Pay-TV driving market growth
  • Internet competition and declining advertising revenues
  • Asia-Pacific markets thriving while North American and
    • European markets are showing signs of saturation
Forecasts up to 2012
  • Geographical zones and countries
  • Reception modes: terrestrial, cable, satellite, DSL
  • TV households: free to air, pay-TV
  • Revenue: subscription, public funding, advertising
  • Channels’ audience share
  • Mobile TV equipment


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