World Television Markets - Situation Report

Published by: IDATE

Published: Jul. 1, 2009 - 15 Pages

Table of Contents

1. 2009 crisis, 2010 recovery?

2. Variations based on market maturity by region

3. TV advertising in a structural slowdown phase

List of Tables and Figures

Table 1: Change in global ad market by media, 2008-2012

Table 2: Change in the ad market by region, 2008-2012

Table 3: Change in TV ad market and its weight in the global ad market by region

Table 4: TV and Internet Usage by 25-34 year olds

Table 5: Details of leisure time associated with TIC in French households

Figure 1: Change in global ad market by media, 2005-2012

Figure 2: Distribution in global ad market by media, in 2008 and 2012

Figure 3: Change in the ad market by region, 2005-2012

Figure 4: Global ad market weight by region, in 2008 and 2012

Figure 5: Change in TV ad markets and globally, 2005-2012

Figure 6: Change in the ad market by region, 2005-2012

Figure 7: Breakdown of leisure time associated with TIC in French households

Abstract

• TV channels in crisis: persistent losses in audience
lead to unprecedented declines in advertising revenue
• Pay-TV driving market growth
• Internet competition and declining advertising revenues
• Asia-Pacific markets thriving while North American and
European markets are showing signs of saturation

• Geographical zones and countries
• Reception modes: terrestrial, cable, satellite, DSL
• TV households: free to air, pay-TV
• Revenue: subscription, public funding, advertising
• Channels’ audience share
• Mobile TV equipment

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