Drinks NPD - Italy

Published by: Mintel International Group Ltd.

Published: Aug. 1, 2009 - 61 Pages

Table of Contents

Issues in the Market

Consumer research

Abbreviations

Market in Brief

Alcoholic sector in decline

Economic factors

Bottle water leads in non-alcoholic sector

Future prospects

Internal Market Environment

Key points

Attitudes towards alcoholic drinks

Figure 1: Frequency of drinking alcohol, Italy, 1998-2008

Figure 2: Those aged 14+ that drink outside main meals, Italy, 1998-2008

Figure 3: Penetration and frequency of consumption among people of 11-year-old and over, Italy, 1998-2008

Weather and seasonal drinking

Healthy lifestyle and food habits

Legislation

Broader Market Environment

Key points

Ageing population

Figure 4: Trends in Italian population, by age, 2003-13

Consumer expenditure

Figure 5: Trends in Italian PDI (at constant prices), consumer expenditure and GDP (at current prices), 2004-14

Employment

Figure 6: Trends in Italian employment, 2002-07

Legislation: 2007/45/EC

Leading Drinks Markets for New Product Development

Key points

Figure 7: Top product categories for new product development in alcoholic drinks, percentage, 2006-09

Figure 8: Top product categories for new product development in non-alcoholic drinks, 2006-09

Alcoholic drinks - Overview

Figure 9: Italian volume sales of alcoholic drinks, 2004-14

Figure 10: Italian value sales of alcoholic drinks, 2004-14

Figure 11: Italian retail volume sales of alcoholic drinks, by type, 2004-09

Figure 12: Italian value sales of alcoholic drinks, by type, 2004-09

Beer

Figure 13: Italian volume sales of beer, on- and off-trade, 2004-14

Figure 14: Italian value sales of beer, on- and off-trade, 2004-14

Wine

Figure 15: Italian volume sales of wines, on- and off-trade*, 2004-14

Figure 16: Italian value sales of wines, on- and off-trade*, 2004-14

Spirits/liqueurs

Figure 17: Italian volume sales of spirits/liqueurs, on- and off-trade, 2004-14

Figure 18: Italian value sales of spirits/liqueurs, on- and off-trade, 2004-14

Figure 19: Italian volume sales of spirits/liqueurs, by type, 2007-09

Non-alcoholic drinks - Overview

Figure 20: Retail volume sales of non-alcoholic drinks*, 2004-14

Figure 21: Italian retail volume sales of non-alcoholic drinks, by type, 2004-09

Figure 22: Italian retail volume sales of tea and coffee, 2004-09

Figure 23: Retail value sales of non-alcoholic drinks, 2004-14

Figure 24: Italian retail value sales of non-alcoholic drinks, by type, 2004-09

Bottled water

Figure 25: Italian volume sales of bottled water, off-trade, 2004-14

Figure 26: Italian value sales of bottled water, off-trade, 2004-14

Figure 27: Italian volume sales of bottled water, off-trade, by type, 2007-09

Carbonates

Figure 28: Italian retail volume sales of carbonates*, 2004-14

Figure 29: Italian retail value sales of carbonates*, 2004-14

Figure 30: Italian retail volume sales of carbonates, by type, 2007-09

Juice

Figure 31: Italian retail volume sales of juice and juice drinks, 2004-14

Figure 32: Italian retail value sales of juice and juice drinks, 2004-14

Figure 33: Italian retail volume sales of juices and juice drinks, by type, 2007-09

Ready-to-drink: Energy drinks, sport drinks and RTD teas

Coffee

Figure 34: Italian retail volume sales of coffee, 2004-14

Figure 35: Italian retail value sales of coffee, 2004-14

Tea

Figure 36: Italian retail volume sales of tea, 2004-14

Figure 37: Italian retail value sales of tea, 2004-14

Factors used in the forecast

Leading Product Claims for New Product Development

Key points

Alcoholic-drinks - Overview

Figure 38: Top claims for new product development in alcoholic drinks, 2006-09

Beer

Wine

Spirits and liqueurs

Non-alcoholic drinks - Overview

Figure 39: Top claims for new product development in non-alcoholic drinks, 2006-09

Bottled water

Carbonated soft drinks

Juice and juice drinks

Coffee

Other non-alcoholic drinks

Leading Companies for New Product Development

Key points

Alcoholic drinks

Figure 40: Top companies for new product development in alcoholic drinks, 2006-09

Non-alcoholic drinks

Figure 41: Top companies for new product development in non-alcoholic drinks, 2006-09

Appendix: Research Methodology

Abstract

The economic downturn has had a major effect on the review markets. Sales of alcoholic drinks, which were already in decline, have plummeted further, especially in the on-trade channels. Sales of beer reported lively growth until 2007, but lost ground in 2008 and 2009. In addition, consumers are trading quantity for quality, drinking less but ‘better’, leading to an increase in the number of premium launches. Overall sales of non-alcoholic drinks also declined in 2008 and 2009, with carbonated soft drinks the only sector still reporting positive growth. In terms of NPD, launches of products with a health positioning have increased.

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