Global Food and Drinks Manufacturing Industry Outlook to 2010: Buyer Spend and Procurement Strategies and the Impact of Recession and Recovery

Published by: Global Markets Direct

Published: Aug. 17, 2009 - 130 Pages

Table of Contents

1 Table of Contents

1.1 List of Tables

1.2 List of Figures

2 Introduction

2.1 What is This Report About?

2.2 Methodology

2.3 Profile of Survey Respondents

3 Executive Summary

The Food and Drinks Manufacturing Industry Is Generally Optimistic About the Recovery of the Global Economy

Buyers in the Industry Are More Optimistic About Revenue Growth than Suppliers

Food and Drinks Manufacturing Companies Will Be Increasing Procurement Spend Over the Next 12 Months

Industry Players Face a Number of Key Challenges Due to the Recession

Suppliers Must Update Their Knowledge of Buyer Needs During the Periods of Recession and Recovery

4 Economic Outlook and Confidence

4.1 Global Economy Recovery Expectations

4.2 Revenue Growth Expectations

5 Global Food and Drinks Industry Investment Outlook

5.1 Fastest and Slowest Growing Markets

5.2 M&A Activity Predictions

5.3 Suppliers’ Industry Outlook

6 Recession and Recovery: Threats and Opportunities for the Food and Drinks Manufacturing Industry

6.1 Leading Business Concerns Due to Recession

6.2 Key Actions to Overcome Business Threats

6.3 Key Actions to Maintain and Win Buyer Business

6.4 Leading Recession Related Business Opportunities

7 Food and Drinks Manufacturing Industry Buyer Spend Activity

7.1 Annual Procurement Budgets

7.2 Expected Change in Procurement Spend

7.3 Expected Change in Spend by Product and Service Category

8 Procurement Behaviors and Strategies and the Impact of Recession

8.1 Critical Success Factors for Supplier Selection

8.2 Current Effects of Recession on Procurement Objectives

8.3 Expected Future Effects of Recession on Procurement Objectives

8.4 The Effects of Recession on Procurement Strategy

9 Appendix

9.1 Full Survey Results-Closed Questions

9.2 Methodology

9.3 Contact Us

9.4 About Global Markets Direct

9.5 Disclaimer

1.1 List of Tables

Table 1: Count of Global Food and Drinks Manufacturing Industry Survey Respondents by Company Type (Number Of Respondents), 2009 Industry Survey

Table 2: Buyer Respondents by Job Role (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009

Table 3: Buyer Respondents by Organization’s Global Turnover (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009

Table 4: Buyer Respondents by Organization’s Total Employee Size (% Buyer Respondents), Global Food and Drinks Manufacturing Industry, 2009

Table 5: Supplier Respondents by Job Role (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009

Table 6: Supplier Respondents by Organization’s Global Turnover (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009

Table 7: Supplier Respondents by Organization's Total Employee Size (% Supplier Respondents), Global Food and Drinks Manufacturing Industry, 2009

Table 8: Global Food and Drinks Manufacturing Industry Expectations of Global Economy Recovery Timings by Region: North America, Europe, Asia-Pacific, Rest of World (% All Global Respondents), 2009

Table 9: Global Food and Drinks Manufacturing Industry Expectations of Global Economy Recovery Timings by Company Type: Food Manufacturers, Drink Manufacturers, Food and Drink Manufacturing Suppliers (% All Respondents), 2009

Table 10: Company Revenue Growth Optimism by Global Food and Drinks Manufacturing Industry Company Type: Food Manufacturers, Drink Manufacturers, Food and Drink Manufacturing Suppliers (% All Respondents), 2009

Table 11: Company Revenue Growth Optimism in the Global Food and Drinks Manufacturing Industry by Region: North America, Europe, Asia-Pacific, Rest of World (% All Respondents), 2009

Table 12: Company Revenue Growth Optimism by Global Food and Drinks Manufacturing Industry Company Type: Branded Food / Contract Food / Drink Manufacturer, Contract Food / Contract Food / Drink Manufacturer, Food and Drink Manufacturing Suppliers (% All Respondents), 2009

Table 13: Branded Food & Drink Manufacturers Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Food & Drink Manufacturers Respondents), 2009

Table 14: Contract Food / Drink Manufacturer Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Contract Food / Drink Manufacturer Respondents), 2009

Table 15: Food and Drink Manufacturing Supplier Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Food and Drink Manufacturing Supplier Respondents), 2009

Table 16: Key Growth Areas in the Global Food and Drinks Manufacturing Industry (Analysis of Supplier Respondents), 2009

Table 17: Key Growth Areas in the Global Food and Drinks Manufacturing Industry (Analysis of CEO/MD/Board Level Supplier Respondents), 2009

Table 18: Key Declining Areas in the Global Food and Drinks Manufacturing Industry (Analysis of Supplier Respondents), 2009

Table 19: Key Declining Areas in the Global Food and Drinks Manufacturing Industry (Analysis of CEO/MD/Board Level Supplier Respondents), 2009

Table 20: Food Manufacturer Vs. Drink Manufacturer Vs. Food a Drink Manufacturing Supplier: Leading Business Concerns for the Period 2009-2010 Among Global Food and Drinks Manufacturing Industry Buyers and Suppliers (% All Respondents), 2009

Table 21: Leading Business Concerns for the Period 2009-2010 Among Global Food and Drinks Manufacturing Industry Buyers and Suppliers by Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009

Table 22: Most Important Actions Being Implemented to Overcome Leading Business Concerns in 2009-2010 in the Global Food and Drinks Manufacturing Industry (Analysis of All Respondents), 2009

Table 23: Most Important Actions Being Implemented to Overcome Leading Business Concerns in 2009-2010 in the Global Food and Drinks Manufacturing Industry - Senior Level Responses Only (Analysis of CEO/MD/Board Level Respondents), 2009

Table 24: Most Important Actions Being Implemented by Food and Drink Manufacturing Suppliers to Overcome Leading Business Concerns in 2009-2010 in the Global Food and Drinks Manufacturing Industry (Analysis of Food and Drink Manufacturing Suppliers Respondents), 2009

Table 25: Most Important Actions Being Implemented by Food Manufacturers, Drink Manufacturers to Overcome Leading Business Concerns in 2009-2010 in the Global Food and Drinks Manufacturing Industry (Analysis of Food Manufacturers, Drink Manufacturers Respondents), 2009

Table 26: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2009

Table 27: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Industry: Analysis of Buyer Respondents By Company Turnover (% Buyer Respondents), 2009

Table 28: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Industry: Analysis of All Buyer Respondents by Procurement Budget (% Buyer Respondents), 2009

Table 29: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Industry: Analysis of All Buyer Respondents by Region (% Buyer Respondents), 2009

Table 30: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Industry: Analysis of All Buyer Respondents by Purchasing Decision Seniority (% Buyer Respondents With Purchasing Decision Influence), 2009

Table 31: Leading Business Opportunities During the Recession in the Global Food and Drinks Manufacturing Industry (Analysis of All Respondents), 2009

Table 32: Leading Business Opportunities During the Recession in the Global Food and Drinks Manufacturing Industry - Senior Level Responses Only (Analysis of CEO/MD/Board Level Respondents),2009

Table 33: Leading Business Opportunities for Food and Drink Manufacturing Suppliers During the Recession in the Global Food and Drinks Manufacturing Industry (Analysis of Supplier Respondents), 2009

Table 34: Leading Business Opportunities for Food Manufacturers, Drink Manufacturers During the Recession in the Global Food and Drinks Manufacturing Industry (Analysis of Buyer Respondents), 2009

Table 35: Annual Procurement Budgets in US$ in the Global Food and Drinks Manufacturing Industry: Food Manufacturer Vs. Drink Manufacturer (% All Buyer Respondents), 2009

Table 36: Annual Procurement Budgets in US$ in the Global Food and Drinks Manufacturing Industry: Branded Food / Drink Manufacturer Vs. Contract Food / Drink Manufacturer (% All Buyer Respondents), 2009

Table 37: Annual Procurement Budgets in US$ in the Global Food and Drinks Manufacturing Industry by Region (% All Buyer Respondents), 2009

Table 38: Expected Change in Spend on Products and Services in the Global Food and Drinks Manufacturing Industry Over the Next 12 Months: Food Manufacturer Vs. Drink Manufacturer (% All Buyer Respondents), 2009

Table 39: Expected Change in Spend on Products and Services in the Global Food and Drinks Manufacturing Industry Over the Next 12 Months: Branded Food / Drink Manufacturer Vs. Contract Food / Drink Manufacturer (% All Buyer Respondents), 2009

Table 40: Expected Change in Spend on Products and Services in the Global Food and Drinks Manufacturing Industry Over the Next 12 Months by Region (% All Buyer Respondents), 2009

Table 41: Future Change in Spend in the Global Food and Drinks Manufacturing Industry by Product and Service Category: Branded Food / Drink Manufacturer - Expected Increase or Decrease Over the Next 12 Months (% Branded Food / Drink Manufacturer Respondents), 2009

Table 42: Future Change in Spend in the Global Food and Drinks Manufacturing Industry by Product and Service Category: Contract Food / Drink Manufacturer - Expected Increase or Decrease Over the Next 12 Months (% Contract Food / Drink Manufacturer Respondents), 2009

Table 43: Critical Success Factors for Selecting a Food and Drinks Manufacturing Industry Supplier: Buyer Vs. Supplier Comparison (% All Respondents), Global, 2009

Table 44: Critical Success Factors for Selecting a Food and Drinks Manufacturing Industry Supplier: Branded Food / Drink Manufacturer Vs. Contract Food / Drink Manufacturer Comparison (% All Buyer Respondents), 2009

Table 45: Current Effects of Recession on Procurement Objectives and Priorities in the Global Food and Drinks Manufacturing Industry: Food Manufacturer Vs. Drink Manufacturer (% All Buyer Respondents), 2009

Table 46: Current Effects of Recession on Procurement Objectives and Priorities in the Global Food and Drinks Manufacturing Industry by Company Turnover (% All Buyer Respondents), 2009

Table 47: Expected Changes in Procurement Strategy in the Global Food and Drinks Manufacturing Industry to Drive Value Across the Business Due to Recession: Food Manufacturer Vs. Drink Manufacturer (% All Buyer Respondents), 2009

Table 48: Expected Changes in Procurement Strategy in the Global Food and Drinks Manufacturing Industry to Drive Value Across the Business Due to Recession: All Buyers by Company Turnover (% All Buyer Respondents), 2009

Table 49: Expected Changes in Procurement Strategy in the Global Food and Drinks Manufacturing Industry to Drive Value Across the Business Due to Recession: All Buyers by Purchasing Decision Seniority (% All Buyer Respondents Purchasing Decision Influence), 2009

Table 50: Expected Changes in Procurement Strategy in the Global Food and Drinks Manufacturing Industry to Drive Value Across the Business Due to Recession: All Buyers by Region (% All Buyer Respondents), 2009

Table 51: Branded Food / Drink Manufacturer Attitudes and Approaches to Existing Procurement Practices : Level of Agreement to the Following five Statements (% Branded Food / Drink Manufacturer Respondents), 2009

Table 52: Contract Food / Drink Manufacturer Attitudes and Approaches to Existing Procurement Practices: Level of Agreement to the Following Five Statements (% Contract Food / Drink Manufacturer Respondents), 2009

Table 53: Full Survey Results-Closed Questions

1.2 List of Figures

Figure: Leading Business Concerns for the Period 2009-2010 Among Global Food and Drinks Manufacturing Industry Buyers and Suppliers (% All Respondents), 2009

Figure 1: Global Food and Drinks Manufacturing Industry Expectations of Global Economy Recovery Timings (% All Respondents), 2009

Figure 2: Global Food and Drinks Manufacturing Industry Expectations of Global Economy Recovery Timings by Region: North America, Europe, Asia-Pacific, Rest of World (% All Respondents), 2009

Figure 3: Global Food and Drinks Manufacturing Industry Expectations of Global Economy Recovery Timings by Company Type: Food Manufacturers, Drink Manufacturers, Food and Drink Manufacturing Suppliers (% All Respondents), 2009

Figure 4: Company Revenue Growth Optimism in the Global Food and Drinks *-Manufacturing Industry (% All Respondents), 2009

Figure 5: Company Revenue Growth Optimism by Global Food and Drinks Manufacturing Industry Company Type: Food Manufacturers, Drink Manufacturers, Food and Drink Manufacturing Suppliers (% All Respondents), 2009

Figure 6: Company Revenue Growth Optimism in the Global Food and Drinks Manufacturing Industry by Region: North America, Europe, Asia-Pacific, Rest of World (% All Respondents), 2009

Figure 7: Company Revenue Growth Optimism by Global Food and Drinks Manufacturing Industry Company Type: Branded Food / Contract Food / Drink Manufacturer, Contract Food / Contract Food / Drink Manufacturer, Food and Drink Manufacturing Suppliers (% All Respondents), 2009

Figure 8: Branded Food / Drink Manufacturer Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Branded Food / Drink Manufacturer Respondents), 2009

Figure 9: Contract Food / Drink Manufacturer Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Contract Food / Drink Manufacturer Respondents), 2009

Figure 10: Food and Drink Manufacturing Supplier Industry: Market Predictions of the Fastest and Slowest Growing Regions (% Food and Drink Manufacturing Supplier Respondents), 2009

Figure 11: Merger and Acquisition Activity Expectations Over the Next 12 Months in the Global Food Manufacturer Industry (% Food Manufacturer Industry Respondents), 2009

Figure 12: Merger and Acquisition Activity Expectations Over the Next 12 Months in the Global Drink Manufacturer Industry (% Drink Manufacturer Industry Respondents), 2009

Figure 13: Merger and Acquisition Activity Expectations Over the Next 12 Months in the Global Branded Food / Drink Manufacturer Industry (% Branded Food / Drink Manufacturer Industry Respondents), 2009

Figure 14: Merger and Acquisition Activity Expectations Over the Next 12 Months in the Global Contract Food / Drink Manufacturer Industry (% Contract Food / Drink Manufacturer Industry Respondents), 2009

Figure 15: Merger and Acquisition Activity Expectations Over the Next 12 Months in the Global Food and Drink Manufacturing Supplier Industry (% Food and Drink Manufacturing Supplier Industry Respondents), 2009

Figure 16: Leading Business Concerns for the Period 2009-2010 Among Global Food and Drinks Manufacturing Industry Buyers and Suppliers (% All Respondents), 2009

Figure 17: Food Manufacturer Vs. Drink Manufacturer Vs. Food and Drink Manufacturing Supplier: Leading Business Concerns for the Period 2009-2010 Among Global Food and Drinks Manufacturing Industry Buyers and Suppliers (% All Respondents), 2009

Figure 18: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2009

Figure 19: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Industry: Food Manufacturer Vs. Drink Manufacturer (% Buyer Respondents), 2009

Figure 20: The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer Business During the Recession in the Global Food and Drinks Manufacturing Industry: Analysis of All Buyer Respondents by Region (% Buyer Respondents), 2009

Figure 21: Annual Procurement Budgets in US$ in the Global Food and Drinks Manufacturing Industry: Food Manufacturer Vs. Drink Manufacturer (% All Buyer Respondents), 2009

Figure 22: Annual Procurement Budgets In US$ in the Global Food and Drinks Manufacturing Industry: Branded Food / Drink Manufacturer Vs. Contract Food / Drink Manufacturer (% All Buyer Respondents), 2009

Figure 23: Annual Procurement Budgets in US$ in the Global Food and Drinks Manufacturing Industry by Company Turnover (% All Buyer Respondents), 2009

Figure 24: Annual Procurement Budgets in US$ in the Global Food and Drinks Manufacturing Industry by Region (% All Buyer Respondents), 2009

Figure 25: Expected Change in Spend on Products and Services in the Global Food and Drinks Manufacturing Industry Over the Next 12 Months: Food Manufacturer Vs. Drink Manufacturer (% All Buyer Respondents), 2009

Figure 26: Expected Change in Spend on Products and Services in the Global Food and Drinks Manufacturing Industry Over the Next 12 Months: Branded Food / Drink Manufacturer Vs. Contract Food / Drink Manufacturer (% All Buyer Respondents), 2009

Figure 27: Expected Change in Spend on Products and Services in the Global Food and Drinks Manufacturing Industry Over the Next 12 Months by Company Turnover (% All Buyer Respondents), 2009

Figure 28: Expected Change in Spend on Products and Services in the Global Food and Drinks Manufacturing Industry Over the Next 12 Months by Company Turnover (% All Buyer Respondents), 2009

Figure 29: Future Change in Spend in the Global Food and Drinks Manufacturing Industry by Product and Service Category: Branded Food / Drink Manufacturer - Expected Increase or Decrease Over the Next 12 Months (% Branded Food / Drink Manufacturer Respondents), 2009

Figure 30: Future Change in Spend in the Global Food and Drinks Manufacturing Industry by Product and Service Category: Contract Food / Drink Manufacturer - Expected Increase or Decrease Over the Next 12 Months (% Contract Food / Drink Manufacturer Respondents), 2009

Figure 31: Future Change in Spend in the Global Food and Drinks Manufacturing Industry by Product and Service Category: Expected Increase Over the Next 12 Months Branded Food / Drink Manufacturer Vs. Contract Food / Drink Manufacturer (% All Buyer Respondents), 2009

Figure 32: Future Change in Spend in the Global Food and Drinks Manufacturing Industry by Product and Service Category: Expected Increase Over the Next 12 Months Among All Buyers by Company Turnover (% All Buyer Respondents), 2009

Figure 33: Future Change in Spend in the Global Food and Drinks Manufacturing Industry by Product and Service Category: Expected Increase Over the Next 12 Months Among All Buyers by Region (% All Buyer Respondents), 2009

Figure 34: Critical Success Factors for Selecting a Food and Drinks Manufacturing Industry Supplier: Difference in Views, Buyers Vs. Suppliers (Net Difference in Ranking), Global, 2009

Figure 35: Critical Success Factors for Selecting a Food and Drinks Manufacturing Industry Supplier: Buyer Vs. Supplier Comparison (% All Respondents), Global, 2009

Figure 36: Critical Success Factors for Selecting a Food and Drinks Manufacturing Industry Supplier: Branded Food / Drink Manufacturer Vs. Contract Food / Drink Manufacturer Comparison (% All Buyer Respondents), Global, 2009

Figure 37: Current Effects of Recession on Procurement Objectives and Priorities in the Global Food and Drinks Manufacturing Industry (% All Buyer Respondents), 2009

Figure 38: Current Effects of Recession on Procurement Objectives and Priorities in the Global Food and Drinks Manufacturing Industry: Food Manufacturer Vs. Drink Manufacturer (% All Buyer Respondents), 2009

Figure 39: Likelihood of Future Change in Procurement Objectives in the Global Food and Drinks Manufacturing Industry (% All Buyer Respondents), 2009

Figure 40: Likelihood of Future Change on Procurement Objectives in the Global Food and Drinks Manufacturing Industry: Food Manufacturer Vs. Drink Manufacturer (% All Buyer Respondents), 2009

Figure 41: Likelihood of Future Change on Procurement Objectives in the Global Food and Drinks Manufacturing Industry by Company Turnover (% All Buyer Respondents), 2009

Figure 42: Expected Future Effects of Recession on Procurement Objectives and Priorities in the Global Food and Drinks Manufacturing Industry (% All Buyer Respondents), 2009

Figure 43: Expected Future Effects of Recession on Procurement Objectives and Priorities in the Global Food and Drinks Manufacturing Industry: Food Manufacturer Vs. Drink Manufacturer (% All Buyer Respondents), 2009

Figure 44: Expected Future Effects of Recession on Procurement Objectives and Priorities in the Global Food and Drinks Manufacturing Industry by Company Turnover (% All Buyer Respondents), 2009

Figure 45: Expected Changes in Procurement Strategy in the Global Food and Drinks Manufacturing Industry to Drive Value Across the Business Due to Recession (% All Buyer Respondents), 2009

Figure 46: Expected Changes in Procurement Strategy in the Global Food and Drinks Manufacturing Industry to Drive Value Across the Business Due to Recession: Food Manufacturer Vs. Drink Manufacturer (% All Buyer Respondents), 2009

Figure 47: Expected Changes in Procurement Strategy in the Global Food and Drinks Manufacturing Industry to Drive Value Across the Business Due to Recession: All Buyers by Region (% All Buyer Respondents), 2009

Abstract

Summary

“Global Food & Drinks Manufacturing Industry Outlook to 2010” is a new report published by Global Markets Direct in association with ICD Research that analyzes how food & beverage manufacturer's products & services spend, procurement strategies & practices and business are being affected by the recession. In an uncertain economic climate this report gives you access to the category-level spending outlooks, buyer budgets, supplier selection criteria, business challenges and investment opportunities of leading purchase decision makers. The report also identifies buyers and suppliers future growth, M&A and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels.

Scope

• The opinions and forward looking statements of over 400 industry executives have been captured in our in-depth survey, of which over 60% represent Director & C-level respondents
• This report covers data and analysis on buyer spend, procurement and industry developments by food, beverage and contract manufacturers and suppliers to food & drink processors worldwide
• The report examines current practices and provides future expectations over the next 12-24 months
• The research is based on primary survey research conducted by Global Markets Direct in association with ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations
• Key topics covered include buyer spend activity, procurement behaviors & strategies and how these have been affected by the recession, threats & opportunities for the food & beverage manufacturing industry, economic outlook and business confidence.
• In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats
• The report provides qualitative analysis of the key industry threats and opportunities and contains full survey results
• The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East

• As many as 60% of food and drink manufacturers expect to increase their procurement spend over the next 12 months and a further 11% looking to maintain it at current levels, and with many claiming to be re-evaluating their supplier base the market open to competition is expected to increase over the coming year
• 34% of industry buyers are seeking to engage in partnerships to optimize working capital and reduce costs - closer cooperation between suppliers and buyers is being sought during this time of market uncertainty
• Only 13% of food and drink manufacturers do not regularly evaluate suppliers to ensure they meet high ethical and environmental standards

• Drive revenues by understanding future product investment areas and growth regions by leading industry players
• Formulate effective sales & marketing strategies by identifying how buyer budgets are changing and where spend will be directed to in the future
• Better promote your business by aligning your capabilities and business practices with your customer’s changing needs during these times of market uncertainty
• Secure stronger customer relationships by understanding the leading business concerns and changing strategies of buyers in the food & beverage manufacturing industry
• Effectively plan your business strategies
• Predict how the industry will grow, consolidate and where it will stagnate
• Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry

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