2009 Emerging Asia-Pacific (India) - SMBs Transition to Online Marketing Internet Access , Web Hosting, E-Commerce and Online Marketing

Published by: AMI-Partners, Inc.

Published: Jun. 3, 2009 - 41 Pages

Table of Contents

Executive Summary

Market Opportunity and Outlook in a Challenging Economic Environment

India SMB: Market Sizing by Employee Size

India SMB: Market Sizing by Vertical

India SMB: Average Annual Revenues

India SMB Business Conditions: Concern About Impact of Economy on Business

India SMB Business Conditions: Effects of Economy on Business Over Last 3 Months

India SMB Business Conditions: Next 3 Months Business Conditions Outlook

India SMB: Key Firmographic Indicators

India SMB: Key Mobility Indicators

India SMB Internet Forecast 2008-2013

India SMB Internet Access Market Opportunity and Outlook

Products/Services Adoption Trends, Drivers and Attitudes

India SMB Internet Access Lines

Attitudes

India SMB: Internet Spending Behavior

India SMB: Internet Service Providers

Products/Services Adoption Trends, Drivers and Attitudes

India SMB Internet Products and Services Adoption Levels

India SMB: How Web Sites are Used by SMBs

India SMB: Online Commerce Payment Options and Web Site Integrated Back Office Functions

India SMB Online Marketing Tools

India Web Site Spending Levels

Rich Annual Revenue Streams

India SB: Planned Web Site Usage

Products/Services Adoption Trends, Drivers and Attitudes

India SMB: Advertising and Promotional Activities

India SB: Advertising and Promotional Activities by Vertical

India MB: Advertising and Promotional Activities by Vertical

Purchase Channels, Purchase Decision Making, Informational Media Usage and Business Issues Driven Messages

India SMB IT Decision Makers

India SMB Information Sources

India SMB Business Challenges

India SMB Staffing and Business Locations: Cost Cutting Measures - Current and Planned

Abstract

Challenging economic times typically produce a flight to quality. This truism also applies to the Emerging Asia-Pacific SMB market. As the economic crisis wears on, SMBs are becoming increasingly concerned with retaining current customers and finding new customers in more targeted and cost-effective manner. This report addresses how SMBs are using the Internet in the current environment to aide in these activities.

This report addresses the Internet from the view of service providers, online advertising/search providers, and e-commerce/webhosting providers. It begins with higher-level market opportunity, then moves to changes and impacts to the market, and then provides data and analysis pertaining to Internet access, website usage, and usage of online marketing media.

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