2009 Emerging Asia-Pacific (India) - SMBs Transition to Online Marketing Internet Access , Web Hosting, E-Commerce and Online Marketing : Market Research Report

2009 Emerging Asia-Pacific (India) - SMBs Transition to Online Marketing Internet Access , Web Hosting, E-Commerce and Online Marketing

Published: Jun. 3, 2009 - 34 Pages

Executive Summary
Market Opportunity and Outlook in a Challenging Economic Environment: India SMB: Market Sizing by Employee Size; India SMB: Market Sizing by Vertical; India SMB: Average Annual Revenues; India SMB Business Conditions: Concern About Impact of Economy on Business; India SMB Business Conditions: Effects of Economy on Business Over Last 3 Months; India SMB Business Conditions: Next 3 Months Business Conditions Outlook; India SMB: Key Firmographic Indicators; India SMB: Key Mobility Indicators; India SMB Internet Forecast 2008-2013; India SMB Internet Access Market Opportunity and Outlook
Products/Services Adoption Trends, Drivers and Attitudes: India SMB Internet Access Lines; Attitudes; India SMB: Internet Spending Behavior; India SMB: Internet Service Providers
Products/Services Adoption Trends, Drivers and Attitudes: India SMB Internet Products and Services Adoption Levels; India SMB: How Web Sites are Used by SMBs; India SMB: Online Commerce Payment Options and Web Site Integrated Back Office Functions; India SMB Online Marketing Tools; India Web Site Spending Levels; Rich Annual Revenue Streams; India SB: Planned Web Site Usage
Products/Services Adoption Trends, Drivers and Attitudes: India SMB: Advertising and Promotional Activities; India SB: Advertising and Promotional Activities by Vertical; India MB: Advertising and Promotional Activities by Vertical
Purchase Channels, Purchase Decision Making, Informational Media Usage and Business Issues Driven Messages: India SMB IT Decision Makers; India SMB Information Sources; India SMB Business Challenges; India SMB Staffing and Business Locations: Cost Cutting Measures - Current and Planned

Abstract

Challenging economic times typically produce a flight to quality. This truism also applies to the Emerging Asia-Pacific SMB market. As the economic crisis wears on, SMBs are becoming increasingly concerned with retaining current customers and finding new customers in more targeted and cost-effective manner. This report addresses how SMBs are using the Internet in the current environment to aide in these activities.

This report addresses the Internet from the view of service providers, online advertising/search providers, and e-commerce/webhosting providers. It begins with higher-level market opportunity, then moves to changes and impacts to the market, and then provides data and analysis pertaining to Internet access, website usage, and usage of online marketing media.

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2009 Emerging Asia-Pacific (India) - SMBs Transition to Online Marketing Internet Access , Web Hosting, E-Commerce and Online Marketing

Table of Contents

Abstract