2009 India SMB Server Opportunity: Targeting Server Buyers in a Tough Economy

Published by: AMI-Partners, Inc.

Published: Jul. 8, 2009 - 46 Pages

Table of Contents

Introduction & Notes

Contents

Key Takeaways & Implications

Key Takeaways

SMB Expectations in Today’s Business Environment

SMB business conditions have been affected by the downturn

Cost cutting plan among SMBs

Employee productivity is the most important benefit sought from new technology investments.

India SMBs top strategic IT issues map to cost, productivity and customer intimacy concerns

Decision Makers & Purchase Preference

India SMBs’ purchase preferences are increasingly sophisticated

Formalizing an IT purchase process has grown in importance

IT decision making and purchase parameters

External financing is an important component of IT purchasing - India SMBs

Server Penetration Usage, Spending & Forecasts

India SMB Server Penetration Forecast

India SB Server Penetration by Applications

India MB Server Penetration by Applications

Universe & IT Spending in India

Revisions to IT Spending in India SMBs due to economic slowdown

Server Y-o-Y Spending Growth 2008-2013 among India SMB

Server Businesses & Spending in India

Server brand penetration leads in most segments of India SMBs.

India SMB server ownership by form factor & brand

Usage of Blade Server Among Indian SMBs

India SMBs purchase servers from VARs/manufacturer but mostly manage them in-house.

Channels View

Cost and performance issues are common factors driving server purchases among India SMBs.

Importance of energy efficiency

Factors Affecting Server Investments

Factors Affecting Server Investments - First-time server purchase opportunity among current non-server users

First-time server purchase opportunity among small businesses with no servers

Proportion of India SB plan to purchase servers

Factors Affecting Server Investments - Greater application usage and need for collaboration

India SMBs are most interested in applications that promote collaboration.

Factors Affecting Server Investments - NOS upgrade to Windows Server 2008 for improved manageability

NOS usage among India SMBs

Interest in Windows Server 2008 and planned adoption - India SMB

Factors Affecting Server Investments - Increasing virtualization usage due to increasing pressure to “do more with less,” increase infrastructure utilization and flexibility

Virtualization Penetration & Interest among India SMBs

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Abstract

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