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ILECs, CLECs or Cable Service Providers: Who Owns the Highest Value SMB Customers?

Published by: AMI-Partners, Inc.

Published: May. 19, 2009 - 14 Pages


Table of Contents


REPORT OVERVIEW

INTRODUCTION

MARKET SIZE

SMB SEGMENTATION OVERVIEW AND MARKET SIZE TOTAL FOR 2008

COMMUNICATION ADOPTION PROFILES BY SEGMENT

KEY PLAYERS IN THE US SMB INTERNET ACCESS MARKET

US SMB ISPs AND THE COMPOSITION OF THEIR CUSTOMER BASE BY TYPE OF SEGMENT

DEPLOYING PREDICTIVE MODELS TO ACQUIRE HIGH-VALUE CUSTOMERS

Abstract

This report provides an overview of AMI’s go-to-market SMB segmentation model. It highlights key characteristics and ICT usage profiles of each segment, along with an assessment of the addressable market (TAM) within each segment.

ISPs, such as AT&T, Verizon, and cable companies’ customer bases are examined from a segmentation standpoint to assess who is better positioned to sell higher margin managed IP services down the road.

Finally, the report also highlights a simple process ISPs/vendors may follow to optimize/balance the composition of their customer base by applying AMI’s segmentation and predictive analytics tools.

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