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AdMob Company Analysis: AdMob Vies for Mobile Advertising Network Leadership

Published by: Mind Commerce Publishing

Published: Aug. 1, 2009 - 14 Pages


Table of Contents


Executive Summary

Company Overview

Products and Services

Company News

Competitive Analysis

DoubleClick

Millennial Media

Greystripe

Third Screen Media

AOL’s Platform A.

Mobile Advertising Network Vendor Landscape

Strengths, Weaknesses, Opportunities and Threats Analysis

Admob Strengths

Admob Weaknesses

Admob Opportunities

Admob Threats

Summary and Recommendations

Demand Customization.

Create Realistic Measurement Plans

Optimize Direct Response and Local Search

Abstract

AdMob is among a handful of emerging players in the advertising network space that can chase and surpass established players such as Third Screen Media and Doubleclick.

This report provides a concise and highly impactful analysis of AdMob’s business prospects, competitive analysis, SWOT analysis, and Mind Commerce’s proprietary analysis of the Mobile Advertising Network Vendor Landscape. This must read report will help anyone involved in mobile advertising better understand business strategies, competition and the direction of product offerings and solutions.

Key Findings:
  • Mind Commerce finds that AdMob is among a handful of emerging players in the advertising network space that can chase and surpass established players like Third Screen Media and Doubleclick.
  • What differentiates AdMob from other networks, Mind Commerce believes, is its unique marketing analytics and dashboarding capabilities that provide advertisers with real-time access to campaign metrics. AdMob could do more in the mobile marketplace to promote this capability that empowers advertisers with cost-cutting, game-changing mobile Web analytics.
  • In only three years, AdMob has amassed a network of thousands of mobile sites and developed substantial backbone server technology, advanced algorithms, and data analytics capabilities that enables it to produce a robust set of solutions for clients to reach today’s mobile network user.
  • AdMob is at a critical juncture in its short life due to the increasing maturity of the mobile marketing and advertising space that is resulting in big payoffs for brand managers, particularly those selling to a local consumer market.
Target Audience

Media Buyers at Marketing and Advertising Agencies, and Corporate Marketing Departments. Chief Marketing and Advertising Executives are determining how best to allocate their budgets for 2010 and mobile is certainly on their radar.

Mobile advertising networks. The suppliers enable different types of mobile ads to be broadcast over mobile networks, in videos, and in other mobile premium content. Mobile search and content aggregators. Many are chasing Google but the smaller vendors offer localized search capabilities.

Cellular phone providers. They carry the millions of text messages, some of them sponsored, and are looking at ways to leverage mobile marketing campaign data for their own use.

Mobile platform developers. These suppliers create videos, games, downloadable applications for mobile that they in turn use to recruit sponsorship opportunities.

Traditional media outlets. Broadcast television stations and Internet properties are leveraging mobile to stream newscasts and other premium content Smartphone and PDA manufacturers. They provide the hardware that enable next-generation mobile content possible

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