NPD in Preventive Health: Growth opportunities in cosmeceuticals, targeted and performance enhancing food and drinks

Published by: Business Insights

Published: Aug. 1, 2009 - 179 Pages

Table of Contents

NPD in Preventive Health Executive summary

Understanding the preventive health trend

Beauty from within

Targeted/site specific food and drinks

Performance enhancing preventive health

Survey results and conclusions

Chapter 1 Understanding the preventive health trend

Summary

Introduction

Defining preventive health

Key features in the success of preventive health food and drink products

Regulatory contexts in the major markets

The Japanese context

The US context

The EU context

Key trends in preventive health food and drinks

Structure of this report

Chapter 2 Beauty from within

Summary

Introduction

Consumer drivers

Skin and beauty preventive health

Eczema

Market potential

Key ingredients

Weight management preventive health

Overweight and obesity

Market potential

Key ingredients

Innovation and NPD in beauty from within

Key categories in skin and beauty preventive health

Soft drinks

Confectionery

Key categories in weight management

Soft drinks

Bakery and cereals

Lead regions in beauty from within

Coca-Cola System of Japan

Cadbury Japan Ltd

Future trends in beauty from within

Chapter 3 Targeted/site specific preventive health

Summary

Introduction

Consumer drivers

Market potential

Self-diagnostic testing kits

Supplements

Key areas in site specific preventive health

Heart health

Key ingredients

Digestive, defense and immunity health

Key ingredients

Bone and joint health

Osteoporosis

Arthritis

Key ingredients

Innovation and NPD in targeted/site specific health

Key categories in preventive heart health

Bakery and cereals

Dairy

Snacks

Key categories in preventive digestive, defense and immunity health

Soft drinks

Dairy

Key categories in bone and joint preventive health

Soft drinks

Dairy

Lead regions in targeted/site specific preventive health NPD

Leading companies in targeted/site specific preventive health

Kraft

Unilever

Future trends in targeted/site specific food and drinks

Chapter 4 Performance enhancing preventive health

Summary

Introduction

Consumer drivers

Key areas in performance enhancement

Brain and mental health

Key ingredients

Stress and relaxation

Depression and anxiety

Stress

Key ingredients

Wellness

Market value of wellness products

Key features and ingredients

Physical energy and vitality

Market value of physical energy and vitality products

Key ingredients

Virility

Key ingredients

Innovation and NPD in performance enhancement

Key categories in preventive brain and mental health

Soft drinks

Dairy

Key categories in stress and relaxation preventive health

Soft drinks

Hot drinks

Key categories in wellness

Soft drinks

Hot drinks

Key categories in physical energy and vitality

Soft drinks

Sauces, dressings and condiments

Key categories in virility

Soft drinks

Hot drinks

Lead regions in performance enhancement NPD

Brain Twist, Inc.

Regeneration USA, LLC

Future trends in performance enhancement

Chapter 5 Survey results and conclusions

Summary

Introduction

Leading categories overall

Leading regions overall

Survey results

Key marketing targets

Preventive health categories

Company influence in all preventive health innovation

Regions that lead in all preventive health food and drinks NPD

Innovation leaders

Danone

Nestlé

The future of preventive health food and drinks

Targeted/site specific preventive health

Beauty from within

Performance enhancing preventive health

All preventive health food and drinks

Nutrigenomics

New twist to ‘you are what you eat’

Index

List of Figures

Figure 1.1: Preventive health trends

Figure 1.2: Features important to the success of a preventive health food and drink product

Figure 1.3: Scientific and natural approaches

Figure 1.4: Share of food & drinks launched in each preventive health trend (% share), 2005-2008

Figure 1.5: Key trends in preventive health food and drinks over the next five years

Figure 2.6: Life expectancy at birth (years), 1950-2010

Figure 2.7: Delays in age of first childbirth by country (years), 1970-2005

Figure 2.8: Tione Srl’s Aqua Therapy soft drink

Figure 2.9: Spry Dental Defense System Sugarfree Green Tea Gum

Figure 2.10: Fancl White Advance Drink EX

Figure 2.11: Works With Water Beauty Spring Water

Figure 2.12: Stacker 2 Diet & Energy Shot

Figure 2.13: Fat Burner

Figure 2.14: Beanitos 100% Black Bean Chips

Figure 2.15: Share of skin health and beauty preventive health food and drinks launched, by category (% share), 2005-2008

Figure 2.16: Anti-Ageing Water

Figure 2.17: Medizinischer Zahnpflege Kaugummi Zuckerfrei (Sugarfree Medical Dental Care Chewing Gum) Fuer Kinder (For Kids)

Figure 2.18: Dental V6 + Strong Teeth with Fluor Spearmint Sugarfree Gum

Figure 2.19: Share of weight management products launched, by category (% share),

Figure 2.20: Muscle Milk Light Nutritional Shake

Figure 2.21: Haba Lohas Club Cookie varieties

Figure 2.22: Minute Maid Yasai to Kajitsu no Kenko Recipe Beauty Mix

Figure 2.23: Recaldent Kamu Power

Figure 3.24: A-Soy Adult Nutritional Beverage

Figure 3.25: Egg Beaters Refrigerated Liquid Eggs with Yolk

Figure 3.26: Heart Healthy Potato Chips

Figure 3.27: Defense and immunity

Figure 3.28: Julie's Organic Lowfat Frozen Yogurt

Figure 3.29: Chapman's Yogurt Plus

Figure 3.30: Bononi Vital Drink

Figure 3.31: Morinaga Calcium no Tatsujin

Figure 3.32: Mainichi Honebuto Mitsu no Chikara

Figure 3.33: Fancl Shokubutsu Umare Calcium

Figure 3.34: Share of heart health products launched, by category (% share), 2005-2008

Figure 3.35: PistachiOats Heart Healthy Cookies

Figure 3.36: Valio Evolus 2 Jogurtti

Figure 3.37: Heartfield Food Soy Crunchies

Figure 3.38: Share of immunity and defense products launched, by category (% share), 2005-2008

Figure 3.39: phd Probiotic Health Daily

Figure 3.40: Boost Kid Essentials Nutritionally Complete Drink

Figure 3.41: County Line Probiotic Cheeses

Figure 3.42: Share of bone and joint health products launched, by category (% share), 2005-2008

Figure 3.43: Lotte Health Bone Calcium Milk

Figure 3.44: Nabisco Mister Salty Milk Chocolate Covered Pretzels

Figure 3.45: Promise Activ Supershots

Figure 4.46: Minute Maid Enhanced Juices 100% Juice Blend Help Nourish Your Brain

Figure 4.47: Yagult Brain Q 148 Energy Drink

Figure 4.48: Purple Stuff Pro-Relaxation & Calming Elixir

Figure 4.49: Y Water Wellness Water

Figure 4.50: Lifeway Kefir Probiotic Wellness Bar

Figure 4.51: Rush Ginseng Cola

Figure 4.52: You Are What You Eat

Figure 4.53: Fertility and sexual function

Figure 4.54: Sex Drive Energy Drink

Figure 4.55: MamaJuana Energy Drink

Figure 4.56: % share of preventive health brain and mental products launched, by category, 2005- 2008

Figure 4.57: Nerd Energy Drink

Figure 4.58: IQ Plus Brain Drink

Figure 4.59: Organic Cow DHA Omega-3 Organic Reduced Fat Milk

Figure 4.60: ViB - Wave Of Relaxation Functional Drink

Figure 4.61: Blue Cow Relaxation Drink

Figure 4.62: Fruta Windsor Te

Figure 4.63: Annique Shhh Happy Tea

Figure 4.64: Share of wellness products launched, by category (% share), 2005-2008

Figure 4.65: Carolinen Wellness Getraenk

Figure 4.66: Aromatherapeutic Tea

Figure 4.67: Share of physical energy and vitality products launched, by category (% share), 2005- 2008

Figure 4.68: Vis Viva Energy Drink

Figure 4.69: Kewpie Kirakira Genki & Non-oil Chuka Genbaku Kurozu Haigo

Figure 4.70: Share of virility products launched, by category (% share), 2005-2008

Figure 4.71: Nexcite Herbal Supplement from Sweden with Love

Figure 4.72: Be Well Red Teas Get Passionate

Figure 4.73: Slap Energy 9.0 Multi-Stage Energy Supplement Drinks

Figure 4.74: Regeneration Anti-Aging Wholefood Bars

Figure 5.75: Share of categories in all preventive health products launched (% share), 2005-2008

Figure 5.76: Share of preventive health food & drinks launched in each region (% share), 2005- 2008

Figure 5.77: Key marketing targets in preventive health

Figure 5.78: Key food and drink categories in preventive health

Figure 5.79: Company influence in innovation in all preventive health food and drinks

Figure 5.80: Regions that lead in all preventive health food and drinks

Figure 5.81: Danone Essensis

Figure 5.82: Glowelle Beauty Drink Supplement

List of Tables

Table 1.1: Top 15 product tags on preventive health food and drinks products, 2005-2008

Table 2.2: Atopic dermatitis population (‘000s) in the seven major markets, 2007

Table 2.3: Oral beauty supplements market value, US Europe & Japan, $m, 2003-2013

Table 2.4: Oral beauty supplements consumer spending by category in Europe and the US, $m, 2000-2010

Table 2.5: Age-standardized estimates for obesity in the 7 major markets, prevalence (%), for ages 15-100 years

Table 2.6: Lead regions in beauty from within preventive health NPD, % share 2005-2008

Table 3.7: Global sales of supplements ($m), 2007-2012

Table 3.8: Prevalence of cardiovascular disease in the 7 major markets (‘000s), 2006

Table 3.9: Estimated prevalence of IBS in the seven major pharmaceutical markets, 2008-10

Table 3.10: Lead regions in targeted/site specific preventive health NPD (% share), 2005-2008

Table 4.11: Prevalence of Alzheimer’s disease across the seven major markets, 2007-2013

Table 4.12: Prevalence of anxiety disorder subtypes across the seven major markets, 2008

Table 4.13: Stress of affluent consumers in some major markets

Table 4.14: Sales of organic food and drink in leading national markets ($m), 2007

Table 4.15: Sales of energy food and drinks, $m, 2008- 2010

Table 4.16: Lead regions in performance enhancing preventive health NPD (% share), 2005-2008

Table 5.17: The top 10 innovation leaders in preventive health food and drinks

Abstract

In food and drink, preventive health is a growing trend where consumers make intentional food and drink choices to protect against the onset of ill health and/or alleviate symptoms of illnesses or diseases. Increasingly, consumers want to sustain their mind and body’s highest possible capacities and potential through ‘looking well’ and ‘living well’. Linked to this, there is wider recognition of the links between dietary choices made in earlier parts of the life course, and levels of health and wellness experienced later on. Important consumer drivers for preventive health food and drinks include the aging of the population and the obesity epidemic. Both of these drivers are important because they encourage consumers of all ages to use their diet to plan ahead, to try and achieve not just a long life, but a healthier one. This longer term view about preventive health gives a new twist to the ‘you are what you eat’ concept (‘you will be what you eat now’), and means that consumer interest in preventive health food and drinks products will continue to grow in the future, giving manufacturers strong market opportunities within this trend. This report examines which preventive health trends, and which regions, consumer groups, and product categories have shown growth up to 2008, and evaluates which are best placed for growth over the next five years.

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