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Published by: eMarketer
Published: Aug. 1, 2009 - 26 Pages
Table of Contents
- Executive Summary
- UK Online Buyers* and Penetration, 2008-2013 (millions and % of Internet users)
- Key Questions
- The eMarketer View
- Key eMarketer Numbers-UK E-Commerce
- UK B2C E-Commerce Sales
- Comparative Estimates: UK B2C E-Commerce, 2008-2014 (billions)
- Comparative Estimates: UK Retail E-Commerce, 2009-2013 (billions)
- UK E-Commerce in Context
- Online and Total Retail Sales
- Average Weekly Retail E-Commerce Sales in Great Britain, October 2008-March 2009 (millions and % of total retail sales)
- European Comparisons
- Average Number of Online Purchases According to Online Buyers in Western Europe*, 2007 & 2008
- Online Shoppers and Buyers
- Comparative Estimates: UK Online Buyers, 2008 (% of Internet users)
- UK Online Buyers, 2009 & 2014 (millions)
- Demographics of Online Buyers
- Online Shopping and Buying Activities of UK Female Internet Users, 2008 (% of respodents)
- Online Activities of UK Male Internet Users, by Age, 2008 (% of respondents in each group)
- Online Shopping Behavior Among UK Internet Users, by Gender, December 2008 (% of respondents)
- Online Shopping Habits and Attitudes
- Location, Frequency, Time Spent and Average Purchases
- Online Activities* of UK Internet Users, by Access Location, November-December 2008 (% of respondents)
- Online Shopping Activities from Home vs. Work Among UK Internet Users, January-May 2009 (% of total)
- Online Activities of UK Internet Users, by Frequency, November-December 2008 (% of respondents)
- Change in Time Spent on Online Activities According to UK Internet Users, November-December 2008 (% of respondents)
- Change in Frequency of Visits to Select Website Types due to the Recession According to UK Internet Users, December 2008 (% of respondents)
- Amount of Holiday Buying that UK Online Shoppers Plan to Conduct Online in 2009 (% of respondents)
- Amount Spent Online* According to UK Online Buyers, November 2006 & January 2009 (% of respondents)
- Reasons for Buying Online
- Reasons that UK Online Buyers Buy Online, October 2008 (% of respondents)
- Advantages of Shopping Online vs. in a Store According to UK Internet Users, December 2008 (% of respondents)
- Reasons that UK Online Buyers Make Purchases Online, November 2006 & January 2009 (% of respondents)
- Demographic Profile of UK Internet Users Who Plan to Change Where They Shop due to the Recession, December 2008 (% of respondents)
- Planned Change* in Amount of Online vs. In-Store Purchases According to UK Online Buyers, March 2009 (% of respondents)
- UK Online Shoppers Who Plan* to Spend More Time Online Searching for Cheaper Versions of Items Previously Bought on High Street, April 2009 (% of respondents)
- Shopping Channel Preferences According to US and UK Online Buyers, March 2009 (% of respondents)
- Site Features that Encourage Purchase
- Online Retail Site Features that Encourage Purchasing According to UK Online Shoppers, 2008 (% of respondents)
- Most Influential Resource for Purchase Decisions According to UK Internet Users, March 2009 (% of respondents)
- UK Internet Users Who Have Changed a Purchase Decision Based on an Online Comment/Review, March 2009 (% of respondents)
- Online Shopping Habits of UK Internet Users, November 2008 (% of respondents)
- Security Measures Taken by UK Online Buyers When Buying Online, October 2008 (% of respondents)
- UK Online Buyers Who Feel No Safer Buying Online Now Than Five Years Ago, April 2009 (% of respondents)
- Concerns About Online Purchasing According to UK Online Shoppers, November 2006 & January 2009 (% of respondents)
- Action Taken by UK Online Buyers If Preferred Payment Method Is Not Available, April 2009 (% of respondents)
- Customer Satisfaction
- UK Customer Satisfaction Scores of the Top 20 UK Online Retailers, November-December 2008 (100-point scale)
- UK Customer Satisfaction Scores of the Top 30 UK Online Retailers, by Sales Channel, November-December 2008 (100-point scale)
- Nonbuyers
- Reasons that UK Consumers Do Not Buy Online, October 2008 (% of respondents)
- Reasons that UK Internet Users Do Not Make Purchases Online, December 2008 (% of respondents)
- Reasons that UK Internet Users Have Not Made an Online Purchase*, November 2006 & January 2009 (% of respondents)
- Most Popular Purchases and Websites
- Preferred Channel for Buying CDs, Books and DVDs According to UK Internet Users, March 2009 (% of respondents)
- Leading Retail Categories Among UK Online Buyers, 2008 (% of respondents)
- Preferred Channel for Buying Apparel According to UK Internet Users, March 2009 (% of respondents)
- Select Products that UK Internet Users Have Purchased* Online, June-August 2008 (% of respondents)
- UK Internet Users Who Have Bought Insurance or Financial Services Online, March 2009 (% of respondents)
- Top 10 B2C E-Commerce Sites in the UK, Ranked by Visits, May 2009
- Online Travel
- Ways that the Internet Affects Travel Behavior According to UK Internet Users, December 2008 (% of respondents)
- Travel Services Booked Online by UK Internet Users, March 2009 (% of respondents)
- Average Annual Online Travel Spending According to UK Internet Users, March 2009 (% of respondents)
- M-Commerce
- Types of Products that UK M-Commerce Users Have Purchased via Mobile Phone, March 2009 (% of respondents)
- Types of Products that US M-Commerce Users Have Purchased via Mobile Phone, March 2009 (% of respondents)
- Primary Mobile Internet Activity of UK Mobile Internet Users, February-April 2009 (% of respondents)
- Trends to Watch
- Smaller Retailers Weigh Their Online Options
- Retail Channels Offered by Small and Medium-Sized UK Retailers, 2008 (% of respondents)
- Small and Medium-Sized UK Retailers that Have or Plan to Have E-Commerce Capabilities, 2008 (% of respondents)
- UK E-Tailers Selling More Abroad
- Conclusions
- Endnotes
- 105722
- Comparative Estimates: UK Online Buyers, 2008 (% of Internet users)
- 105727
- Comparative Estimates: UK B2C E-Commerce, 2008-2014 (billions)
- Related Information and Links
- Related Links
- Contact
- Report Contributors
AbstractGrowth in UK business-to-consumer (B2C) e-commerce sales (including travel) slowed in 2008, as the recession became a reality for many consumers. Unfortunately, the financial squeeze is expected to continue to influence online buying activity through 2010.
The UK E-Commerce report analyzes the impact the economy has had on online retailers and provides projections on the number of online buyers.
The news isn’t all bad.
A number of studies predict that UK consumers will do more shopping and buying on the Web in 2009. This does not necessarily imply higher spending, however. Lower prices online will bring down the cost of many purchases.
Nevertheless, millions of people are likely to spend a greater proportion of their retail budget on the Web.
eMarketer estimates that 72.5% of UK Internet users ages 14 and older will buy at least one item online in 2009. Between 2009 and 2013, the number of online buyers will rise from 26.9 million to 31.8 million—over one-half of the UK population.
Key questions the “UK E-Commerce” report answers:
- How is UK B2C e-commerce weathering the recession?
- What percentage of UK Internet users are buying goods and services online?
- How are the online shopping habits of UK Internet users changing?
- What features of retail Websites encourage consumers to purchase?
- And many others…
eMarketer Reports—On Target and Up to Date
The UK E-Commerce report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make timely, well-informed business decisions.
Get Full Details About This Report >>
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