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Published by: eMarketer
Published: Aug. 1, 2009 - 22 Pages
Table of Contents
- Executive Summary
- US At-Work Internet Users, by Gender, May 2009 (thousands and % of total)
- Key Questions
- The eMarketer View
- Demographics of the US Internet Workforce
- US At-Work Internet Users, by Gender, May 2009 (thousands and % of total)
- US At-Work Internet Users, by Gender, May 2009 (thousands and % of total)
- US Adult Internet Users, by Gender and Access Location, September 2007-October 2008 (% of total)
- Average Hours of Work Among US Full-Time Employed Persons*, by Gender, 2008
- US Adult Internet Users, by Access Location, May 2009 (thousands and % of total)
- US Adult Internet Users, by Access Location, 1998 & 2008 (% of population)
- Age
- US At-Work Internet Users, by Age, May 2009 (thousands and % of total)
- Income
- US At-Work Internet Users, by Household Income, May 2009 (thousands and % of total)
- Time Spent Online
- Average Web Usage Among US At-Work Internet Users, Jan-Sep & Nov 2008
- Average Web Usage Among US At-Work Internet Users, May 2009
- Average PC Time Spent per Month Among US At-Work Internet Users, by Gender, May 2009 (hrs:mins:secs)
- US Adults Who Go Online More Than One Hour per Day, by Employment Status, December 2007 & December 2008 (% of respondents in each group)
- US At-Work Internet Users* Who Use the Internet/E-Mail "Constantly"** at Work, by Company Type, March-April 2008 (% of respondents in each group)
- US At-Work Internet Users* Who Use the Internet/E-Mail "Constantly" at Work, by Occupation, March-April 2008 (% of respondents in each group)
- Productivity, Attitudes and Communication
- Change in Work Performance and Productivity due to Work Internet Access According to US Internet Users, 2000-2007 (% of respondents)
- US Adults Who Own Computers and Mobile Devices, by Employment Status, February-April 2006 & March-April 2008 (% of respondents in each group)
- Effect of Technologies* on Work Productivity According to Workers in North America, November 2008-January 2009 (% of respondents)
- Technologies that Have Been Helpful in Achieving Work/Life Balance According to US Workers*, November 2008 (% of respondents)
- On-the-Job Communications
- Communication Method Preferred for Workplace Situations According to US At-Work E-Mail Users, March-April 2008 (% of respondents)
- US Employees Who Use Instant Messaging at Work with Co-Workers, by Frequency, 2008 (% of respondents)
- US Employees Who Text Message Co-Workers at Work, by Frequency, 2008 (% of respondents)
- Number of Work E-Mail Messages Received per Day by US Employed Internet Users, June 2008 (% of respondents)
- Number of Times per Day that Personal E-Mail Accounts Are Checked at Work by US Employed Internet Users, June 2008 (% of respondents)
- Number of Times per Weekend that Work E-Mail Is Checked by US Employed Internet Users, June 2008 (% of respondents)
- Mobile Makes the Difference
- Frequency of Work-Related E-Mail During Nonworking Hours Among US Employed* E-Mail Users and Mobile Device** Owners, April 2002 & March-April 2008 (% of respondents in each group)
- Personal vs. Work Messages Sent or Received by US Employed* Mobile E-Mail Users, March-April 2008 (% of respondents)
- Communication Types that Companies Monitor According to IT Managers Worldwide*, by Company Size, September 2008 (% of respondents)
- Online Activities
- Company Usage of Online Applications According to IT Managers Worldwide*, September 2008 (% of respondents)
- Average Number of Times that US Professionals* Visit Select Types of Websites During a Typical Workday, by Generation, July-August 2008
- Select Types of Websites that US Professionals* Never Visit** During a Typical Workday, by Generation, July-August 2008 (% of respondents)
- Information Sources US Senior-Level Executives Find Valuable for Business Research, March-April 2009 (% of respondents)
- Online Tools US Senior-Level Executives Use on a Daily Basis to Access Business Information, by Age, March-April 2009 (% of respondents in each group)
- Types of Social Media that US Senior-Level Executives Use for Work, by Age and Frequency, March-April 2009 (% of respondents in each group)
- At-Work Wiki Usage Among US Employees*, by Frequency, 2008 (% of respondents)
- Social Networking: Work or Play?
- Reasons that System Administrators Worldwide Control Access to Select Social Networking Sites, February 2009 (% of respondents)
- Social Networking Activities of US Companies, April 2009 (% of respondents)
- Frequency with Which US Employees Visit Social Networking Sites, April 2009 (% of respondents)
- US At-Work Internet Users Who Use Social Networking Sites While at Work, by Age, 2008 (% of respondents)
- US At-Work Internet Users Who Use Social Networking Sites to Communicate with Colleagues, Customers, Suppliers and/or Prospects, by Age, 2008 (% of respondents)
- Frequency with Which US Senior-Level Executives Network Professionally in an Online Community, by Age, March-April 2009 (% of respondents in each group)
- US Employees Who Believe Social Media Usage Can Damage a Company's Reputation, April 2009 (% of respondents)
- US Employees Who Consider What Their Clients Would Think About Their Postings*/Comments on Social Networks, April 2009 (% of respondents)
- US Employees Who Consider What Their Boss Would Think About Their Postings*/Comments on Social Networks, April 2009 (% of respondents)
- US Employees Who Consider What Their Colleagues Would Think About Their Postings*/Comments on Social Networks, April 2009 (% of respondents)
- Agreement Among US Professionals* that Social Networks Blur the Line Between Personal and Professional Life, by Generation, July-August 2008 (% of respondents)
- Shopping
- US Internet Users Who Shop Online at Work for Holiday Gifts, 2005-2008 (millions)
- Online Activities of US Employed* Adult Internet Users, by Access Location, March-April 2008 (% of respondents)
- Demographic Profile of US Consumers, by Use of At-Work Internet for Browsing or Shopping for Holiday Gifts, November 2008 (% of respondents in each group)
- US Cyber Monday* Retail E-Commerce, by Location, 2007 & 2008 (millions and % of total 2008 spending)
- Sports and Entertainment
- Total Time Spent on the Entertainment News Category Among US Internet Users, by Access Location, May 2009
- At-Work Unique Visitors to US Sports Websites, by Gender, August 2007 & August 2008 (thousands and % change)
- Top 10 US Sports Websites, Ranked by At-Work Unique Visitors, August 2007 & August 2008 (thousands and % change)
- Marketing via Social Media
- Most Important Trends for 2009 According to US Marketers (% of respondents)
- US B2B Marketers Who Use Social Media As Part of Their Marketing Strategy, May-June 2009 (% of respondents)
- Social Media Tools that US Marketing Executives Are Currently Using in Their Marketing Efforts, October 2008 (% of respondents)
- Ways in Which US B2B Marketers Use Social Media, May-June 2009 (% of respondents)
- Social Media Websites Used for PR According to US CEOs, September 2008 (% of respondents)
- Change in Marketing Budget Allocation in 2009 According to US B2B Marketers, by Tactic (% of respondents)
- Change* in Online Marketing Spending in 2009 by US B2B Marketers, by Format (% of respondents)
- Change* in Marketing Spending in 2010 According to US B2B Marketers, by Media (% of respondents)
- Conclusion
- Related Information and Links
- Related Links
- Contact
- Report Contributors
AbstractEstimates of the number of US workers who go online from work—not including people who worked from home or checked e-mail via mobile phones—range between 65 million and 68 million. At-work Internet users log on for longer hours, visit more domains and own more digital devices than other Internet users.
The At-Work Internet Usage report analyzes the demographics and behavior of users who log in at their places of employment.
“At-work” appears to be almost everywhere.
Two-thirds of employed adults use the Internet and e-mail at their workplace, and nearly one-half of them do at least some work from home, with 18% working from home every day or nearly every day.
Being online at work does not mean loafing, either. The more mobile the workforce, the more work they are expected to do. Similarly, social media may be further blurring the line between personal and work-related Internet use.
Key questions the “At-Work Internet Usage” report answers:
- How many people use the Internet at work?
- What devices do workers use to go online? How do they feel about being “always at work”?
- Can social media use boost productivity?
- How can marketers reach this super-connected crowd?
- And many others…
eMarketer Reports—On Target and Up to Date
The At-Work Internet Usage report aggregates the latest data from a wide range of sources with eMarketer analysis to provide the information you need to make timely, well-informed digital media and marketing decisions.
Get Full Details About This Report >>
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