Brand Enhancement by Electronics in Packaging 2010-2020

Published by: IDTechEx Ltd

Published: Aug. 1, 2009 - 263 Pages

Table of Contents

EXECUTIVE SUMMARY AND CONCLUSIONS

1. INTRODUCTION

1.1. Types of packaging

1.1.1. Demographic timebomb

1.2. Historical examples of e-packaging with human interface

1.2.1. Hitachi monochrome reprogrammable phone decoration

1.2.2. Hewlett Packard and Kent Displays color reprogrammable phone decoration

1.2.3. Coypu Rum winking segments

1.2.4. National Football League/Mangia Media talking pizza boxes

1.2.5. Duracell batteries

1.2.6. National Institutes of Health/Fisher Scientific compliance monitoring blisterpack

1.2.7. Novartis/Compliers Group/DCM compliance monitoring blisterpack laminate

1.2.8. Bang & Olufsen Medicom smart blisterpack dispenser

1.2.9. Cloetta bisquit/ACREO winking sign

1.2.10. Aardex compliance monitoring plastic bottle

1.2.11. CVS and other pharmacies across the USA - talking medicine

1.2.12. Coca-Cola talking prizes

1.2.13. Reckitt Benkiser fly seeking spray

1.2.14. VTT Technology beer package game

1.2.15. Procter and Gamble electronic cosmetic pack

1.3. Examples of e-packaging without human interface

1.3.1. Findus Bioett time temperature label

1.3.2. Wal-Mart/Tyco ADT anti-theft

1.3.3. Healthcare shippers/KSW Microtec time temperature recorders

1.3.4. Tesco & Metro/Alien Technology RFID for tracking

1.3.5. Kuopio University Hospital blisterpack with electronic feedback buttons

1.3.6. AstraZeneca Trizivir

1.3.7. Purdue Pharma Oxycontin

1.3.8. Pfizer Viagra

1.3.9. Swedish Postal Service and Deutsche Post theft detection

1.3.10. Massachusetts General Hospital blood

1.3.11. Jackson Healthcare Hospitals/Awarepoint real time locating systems

1.3.12. Why e-packaging has been slow to appear

1.3.13. Inadequate market research

1.3.14. Lack of market pull

1.3.15. Wrong priorities by developers - engineering led design

1.3.16. Inadequate cost reduction

1.3.17. Odd inventions not economy of scale/hardware platforms

1.3.18. Failure to solve technical problems

1.3.19. Legal constraints

1.4. Why progress is now much faster

1.4.1. Using the nine human senses

1.4.2. AstraZeneca Diprivan chipless RFID

1.5. Why basic hardware platforms are essential

1.5.1. Touch and hearing

1.5.2. Smell

2. THE NEED FOR ELECTRONICS IN PACKAGING

2.1. Safety

2.2. Security and reducing crime

2.3. Uniqueness/ product differentiation

2.4. Convenience

2.5. Leveraging the brand with extra functions, brand enhancement

2.6. Merchandising and increasing sales

2.6.2. Attracting attention

2.6.3. Rewards

2.7. Entertainment

2.8. Error Prevention

2.9. Environmental aspects of disposal

2.10. Environmental quality control within the package

2.11. Quality Assurance

2.12. Consumer feedback

2.13. Removing tedious procedures

2.14. Cost reduction, efficiency and automated data collection

3. THE MAGIC THAT IS BECOMING POSSIBLE

3.1.1. Smart substrates

3.1.2. Transparent and invisible electronics

3.1.3. Tightly rollable electronics

3.1.4. Fault tolerant electronics

3.1.5. Stretchable and morphing electronics

3.1.6. Edible electronics

3.1.7. Electronics as art

3.1.8. Origami electronics

3.1.9. The package becomes the delivery mechanism

3.1.10. Electronic release, dispensing and consumer information

4. BASIC HARDWARE PLATFORMS NEEDED BY THE MARKET

4.1. Winking image label

4.2. Talking label

4.3. Recording talking label

4.4. Scrolling text label

4.5. Timer

4.6. Self adjusting use by date

4.7. Other sensing electronics

4.8. Moving color picture label

4.9. Drug and cosmetic delivery system

4.10. Ultra low cost printed RFID/EAS label

5. PRECURSORS OF IMPENDING E-PACKAGING CAPABILITIES

6. THE TOOLKIT OF ELECTRONIC COMPONENTS FOR E-PACKAGING

6.1. Challenges of traditional components

6.2. Printed and potentially printed electronics

6.2.1. Successes so far

6.2.2. Materials employed

6.2.3. Printing technology employed

6.2.4. Multiple film then components printed on top of each other

6.3. Paper vs plastic substrates vs direct printing onto packaging

6.3.1. Paper vs plastic substrates

6.3.2. Electronic displays that can be printed on any surface

6.4. Transistors and memory Inorganic

6.4.1. Nanosilicon ink

6.4.2. Zinc oxide based ink

6.5. Transistors and memory organic

6.6. Displays

6.6.1. Electrophoretic

6.6.2. Thermochromic

6.6.3. Electrochromic

6.6.4. Printed LCD

6.6.5. OLED

6.6.6. Electrowetting

6.7. Energy harvesting for packaging

6.7.2. Photovoltaics

6.7.3. Other

6.8. Batteries

6.8.2. Single use laminar batteries

6.8.3. Rechargeable laminar batteries

6.8.4. New shapes - laminar and flexible batteries

6.9. Transparent batteries and photovoltaics - NEC, Waseda University, AIST

6.10. Other important flexible components now available

6.10.1. Capacitors and supercapacitors

6.11. Applications

6.11.2. Resistors

6.11.3. Conductive patterns for antennas, identification, keyboards etc.

6.11.4. Programming at manufacturer, purchaser or end user

6.12. New types of component - thin and flexible

6.12.1. Memristors

6.12.2. Metamaterials

6.12.3. Thin film lasers, supercabatteries, fuel cells

7. SUPPLIER AND DEVELOPER PROFILES

7.1. ACREO

7.2. BASF

7.3. Blue Spark Technologies USA

7.4. CapXX Australia

7.5. Cymbet USA

7.6. DSM Innovation

7.7. Enfucell Finland

7.8. Excellatron USA

7.9. Fraunhofer Research Institution for Electronic Nano Systems (ENAS)

7.10. Front Edge Technology USA

7.11. Holst Centre Netherlands

7.12. Infinite Power Solutions USA

7.13. Infratab

7.14. Institute of Bioengineering and Nanotechnology

7.15. Konarka

7.16. Kovio

7.17. Massachusetts Institute of Technology USA

7.18. Mitsubishi

7.19. Nano ePrint

7.20. NanoGram

7.21. National Renewable Energy Laboratory USA

7.22. NEC Japan

7.23. New University of Lisbon

7.24. NTERA

7.25. Oak Ridge National Laboratory USA

7.26. Panasonic Japan

7.27. Planar Energy Devices USA

7.28. Plextronics

7.29. PolyIC

7.30. Power Paper

7.31. Prelonic Technologies

7.32. Solarmer

7.33. Solicore USA

7.34. Soligie

7.35. Sony Japan

7.36. Waseda University

8. MARKET FORECASTS 2010-2020

8.1. Ultimate market potential

8.2. E-packaging market 2010-2020

8.3. Beyond brand enhancement

8.4. Pharmaceutical packaging market

8.5. Printed electronics market 2009-2019

8.6. Battery market for small devices

APPENDIX 1: GLOSSARY

APPENDIX 2: IDTECHEX PUBLICATIONS AND CONSULTANCY

TABLES

1.1. Bioett first customers

1.2. Potential use of packages in exploiting and mimicking human senses.

6.1. Comparison between OLEDs and E-Ink of various parameters

6.2. Advantages and disadvantages of some options for supplying electricity to small devices

6.3. Comparison of flexible photovoltaics technologies suitable for brand enhancement

6.4. Printed and thin film battery product and specification comparison

6.5. Printed battery materials comparison

6.6. The half cell and overall chemical reactions that occur in a Zn/MnO2 battery

6.7. Comparison of the three types of capacitor when storing one kilojoule of energy.

6.8. Examples of energy density figures for batteries, supercapacitors and other energy sources

6.9. Where supercapacitors fit in

8.1. Consumer goods market for e-packaging 2010-2020

8.2. Total market for e-packaging 2010-2020 in billions of units

8.3. Global market for electronic smart packaging based on EAS or RFID in billions of units 2010-2020

8.4. Examples of possible sales of electronic smart packaging features in 2015. Usually it will be one per package but not always.

8.5. Growth of pharmaceutical packaging industry globally, 2003 to 2014, in billions of US dollars

8.6. Split of small device battery market in 2019 by type, giving number, unit value, total value

FIGURES

1.1. Dependent elderly as percentage of total population

1.2. Reprogrammable electrophoretic decoration on Hitachi mobile phones only needs power when being changed

1.3. Reprogrammable display on phone

1.4. Duracell batteries/Avery Dennison tester

1.5. National Institutes of Health/Fisher Scientific compliance monitoring blisterpack for Azithromycin trials, made by Information Mediary

1.6. Compliers Group/ DCM compliance monitoring blisterpack overlay

1.7. Bang & Olufsen Medicom compliance monitoring dispenser.

1.8. Cloetta

1.9. Aardex electronic plastic bottle for drug tablets

1.10. Pill bottle with smart label (printed prescription label not shown)

1.11. ScripTalk speaker

1.12. Electrostatic insect-seeking fly spray in use

1.13. Can of insect-seeking fly spray

1.14. Knockdown efficiency of SmartSeeker®

1.15. VTT Technology beer package game

1.16. Electrostatic cosmetic spray

1.17. The ionisation technology used for the application of the foundation is illustrated below.

1.18. Bioett biosensor TTR

1.19. Compliance monitoring blisterpack with electronic feedback

1.20. Tamper recording postal package

1.21. Paling Risk Scale for major transfusion hazards

1.22. SHOT project: cumulative data 1996 to 2001

1.23. Increasing errors within hospitals

1.24. Safe transfusion: Processes not just product

1.25. Automated warning generated when a possible mis-match of blood and patient occurs

1.26. RFID on blood container, next to interrogator

1.27. Blood labelled with RFID chip

1.28. Some successes with packaging electronics that does not employ transistors

1.29. Fully printed passive RFID, HurraFussball card bottom right

1.30. Talking/ recording circuit as used in pizza boxes and gift cards, including Hallmark

1.31. Talking circuit as used in pizza boxes and gift cards

1.32. Hybrid devices used in packages, where the use of non-printing processes, silicon chips and some conventional components limits their success due to price, weight and size.

1.33. Remotely powered displays that could be used in packaging but a fully printed construction for the power supply not just the display is desirable for high volume use

1.34. Box of cereal with moving colour displays as envisaged in "Minority Report"

1.35. Objectives of the EC Sustainpack project

1.36. Paper food package with printed touch sensor and animated display with sound playback produced under the Sustainpack project.

1.37. Diprivan® TCI tag construction

1.38. Tagged syringe and Diprifusor™

1.39. Interactive paper

1.40. Touch-sensor pads and wiring printed in interactive paper

Abstract

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