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Worldwide and U.S. Corporate eLearning 2009-2013 Forecast: Cost Savings and Effectiveness Drive Slow Market

Published by: IDC

Published: Aug. 6, 2009 - 23 Pages


Table of Contents


Table of Contents
IDC Opinion


In This Study
Methodology
Situation Overview
Future Outlook
Forecast and Assumptions
U.S. Corporate eLearning Forecast
Worldwide Corporate eLearning Forecast
Assumptions
Drivers and Inhibitors
Drivers
Inhibitors
Demand-Side Data Shows Direction of Training Growth
Training Delivery Mix Continues to Move Toward eLearning
Significant Investments Expected in LMS and Knowledge Management
Market Context
Essential Guidance
Learn More
Related Research
Methodology
Historical Market Values and Exchange Rates
Definitions
Corporate eLearning Solutions
Learning Content
Learning Infrastructure
Learning Services
Synopsis
Table: U.S. Corporate eLearning Revenue by Segment, 2006–2013 ($M)
Table: Worldwide Corporate eLearning Revenue by Segment, 2006–2013 ($M)
Table: Worldwide Corporate eLearning Revenue by Region, 2006–2013 ($M)
Table: Key Forecast Assumptions for the Worldwide and U.S. Corporate eLearning Market, 2009–2013
Table: U.S. Corporate eLearning Revenue, 2005–2013: Comparison of June 2008 and August 2009 Forecasts
Table: Worldwide Corporate eLearning Revenue, 2005–2013: Comparison of June 2008 and August 2009 Forecasts
Table: Exchange Rates, 2003–2008 (%)
Figure: U.S. Corporate eLearning Revenue, 2006–2013
Figure: Training Delivery Mix in 2008
Figure: Changes in Training Delivery in 2009
Figure: Learning Technologies Investments
Figure: U.S. Corporate eLearning Revenue, 2005–2013: Comparison of June 2008 and August 2009 Forecasts
Figure: Worldwide Corporate eLearning Revenue, 2005–2013: Comparison of June 2008 and August 2009 Forecasts

Abstract

This IDC study examines the rapid change in the elearning market over the past few years. While this growth will continue, the market is now more mature and stable, with vendors providing solutions that address real buyer issues and offer return on investments. The U.S. corporate elearning market reached $11.7 billion in 2008. The worldwide market reached $17.2 billion. However, IDC has observed trends that suggest a slower growth to the market during the forecast period than previously reported. To remain competitive in this rapidly changing market space, IDC recommends that vendors should:

  • Talk about customer pain points first
  • Offer a breadth of solutions
  • Tailor message to client's position within maturity cycle
  • Consider adopting a software-as-a-service (SaaS) model


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