Indian Non-Alcoholic Drinks Forecast to 2012 : Market Research Report

Indian Non-Alcoholic Drinks Forecast to 2012

Published by: RNCOS

Published: Aug. 1, 2009 - 45 Pages

1. Analyst View
2. Research Methodology
3. Indian Non-Alcoholic Drinks Market - An Overview
4. Key Market Attractions: 4.1 Economic Growth; 4.2 Favorable Demographics; 4.3 Increasing Health and Fitness Awareness; 4.4 Product Innovation
5. Market Segmentation: 5.1 Energy Drinks; 5.2 Fruit/Vegetable Juices; 5.3 Bottled Water; 5.4 Tea; 5.5 Coffee; 5.6 Carbonated Drinks
6. Growth Inhibitors
List of Figures:: Figure 3-1: Non-Alcoholic Drinks Market (Billion Rs), 2007 & 2008; Figure 3-2: Breakup of Non-Alcoholic Drinks Market (%), 2008; Figure 3-3: Forecast for Non-Alcoholic Drinks Market (Billion Rs), 2009-2012; Figure 3-4: Forecast for Breakup of Non-Alcoholic Drinks Market (%), 2012; Figure 4-1: Comparison of Real GDP Growth Rate with Key Asian Countries (%), 2008; Figure 4-2: Population in Age Group 15-64 Years (Million), 2002-2008; Figure 4-3: Per Head Disposable Income (US$), 2002-2008; Figure 5-1: Energy Drinks Market (Million Rs), 2007 & 2008; Figure 5-2: Forecast for Energy Drinks Market (Million Rs), 2009-2012; Figure 5-3: Fruit/Vegetable based Juice Market (Million Liter), 2005-2008; Figure 5-4: Fruit/Vegetable based Juice Market (Million US$), 2005-2008; Figure 5-5: Fruit/Vegetable based Juice Market Segmentation (2005); Figure 5-6: Fruit/Vegetable based Juice Market Segmentation (2008); Figure 5-7: Forecast for Fruit/Vegetable based Juice Market (Million Liter), 2009-2012; Figure 5-8: Forecast for Fruit/Vegetable based Juice Market (Million US$), 2009-2012; Figure 5-9: Bottled Water Sales (Million Liter), 2002-2008; Figure 5-10: Bottled Water Sales (Million US$), 2002-2008; Figure 5-11: Forecast for Bottled Water Sales (Million Liter), 2009-2012; Figure 5-12: Forecast for Bottled Water Sales (Million US$), 2009-2012; Figure 5-13: Tea Consumption (Million Kg), 2004-2008; Figure 5-14: Per Capita Tea Consumption (Gram), 2004-2008; Figure 5-15: Forecast for Tea Consumption (Million Kg), 2009-2012; Figure 5-16: Forecast for Per Capita Tea Consumption (Gram), 2009-2012; Figure 5-17: Coffee Consumption (Metric Tons), 2004-2008; Figure 5-18: Coffee Consumption (Billion Rs), 2007 & 2008; Figure 5-19: Forecast for Coffee Consumption (Metric Tons), 2009-2012; Figure 5-20: Forecast for Coffee Consumption (Billion Rs), 2009-2012; Figure 5-21: Forecast for Carbonated Drinks Market (Billion Rs), 2009-2012

Abstract

India has witnessed radical shift in consumption of non-alcoholic drinks over the recent past. Fast expanding middle class population that is currently around 350 Million, increased urbanization and rising disposable income are some of the major reasons contributing to this change. Besides this, growing health consciousness among India’s young population has brought about a revolution in the Indian non-alcoholic drinks market. It has been seen that cola sales have fallen dramatically due to rising health concerns and this seems to have benefited the country’s non-carbonated drinks market such as energy drinks and juices.

According to our recent report “Indian Non-Alcoholic Drinks Forecast to 2012”, the Indian non-alcoholic drinks market was estimated at around Rs. 216 Billion in 2008 and is forecasted to grow at a CAGR of around 15% during 2009-2012. The report covers various factors driving the growth of non-alcoholic drinks market in India.

The segment level analysis shows that the highest growth will be seen in the fruit/vegetable juice market, which is forecasted to growth at a CAGR of around 30% in value terms during 2009-2012. It will be closely followed by the energy drinks segment at a CAGR of around 29% during the same period. There is a greater awareness of the ‘functional’ benefits of health beverages and a greater willingness to pay a premium for such beverages. With these strong drivers of growth, it is not surprising that the beverage industry in India has begun responding with products that are marketed clearly on a health and wellness platform.

“Indian Non-Alcoholic Drinks Forecast to 2012” provides detailed study on the non-alcoholic drinks market in the country. For the purpose of this report, non-alcoholic drinks are classified into carbonated and non-carbonated drinks. These include energy drinks, fruit/vegetable drinks, bottled water, tea, coffee and carbonated drinks. Each of the segments has been thoroughly analyzed from the point of view of current market performance and the future outlook to 2012. Various factors supporting the future growth and expansion have been extensively covered in the report.

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Indian Non-Alcoholic Drinks Forecast to 2012

Table of Contents

Abstract