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Published by: Unity Marketing Inc.
Published: Aug. 1, 2009 - 27 Pages
Table of Contents
- Introduction
- Unity Marketing's annual state of the luxury market report
- Luxury Tracking Survey Methodology
- Sample Demographics
- Income Demographics
- Figure 1: Income Demographics, 2006-2008
- Gender
- Age Distribution
- Figure 2: Age Distribution
- Generations
- Figure 3: Generations of Affluents
- Other Demographic Variables
- About the Luxury Market
- Number of Households in Top 20 Percent
- Figure 4: Number of Households by Income, 2006-2007
- Demographics of the Top 20 Percent of Americans
- Figure 5: Household income by Age, 2006 & 2007
- Increasing Diversity in the Luxury Market
- Figure 6: Diversity of Luxury Market
- Financial Status of Affluentsˇ¦ Family of Origin
- Figure 7: Financial Status of Family of Origin
- New Luxury Market Paradigm ˇX From Things to Experiences
- Experiences Provide the Greatest Luxury Satisfaction
- Figure 8: Source of Greatest Luxury Satisfactions
- Automobile - Purchase Details
- Automobiles & Recreational Vehicles „o Purchase Details
- Amount Spent on Automobiles & Recreational Vehicles
- Figure 9: Automobile Spending by Demographic Segment 2007-2008
- >> Automobile Luxury Marketers: Take Action
- Type of Luxury Automobile Bought
- Figure 10: Type of Luxury Automobile
- Country of Origin
- Figure 11: Automobile Country of Origin
- Key Influencers for Automobiles
- Figure 12: Automobile Key Influencers for Purchase
AbstractStevens, PA August 12, 2009 -- Unity Marketing has just released a short, but sweet report with key facts and figures on the luxury market for automobiles. Entitled the Luxury Automobile Snapshot Report 2009. This succinct trend report presents the busy marketer with "just the facts, ma'am" in order to help them assess opportunities and shifts in the types of automobiles affluent consumers are buying and trends in how much they are spending.
It includes details, facts and figures taken from Unity Marketing's Luxury Report 2009: The Ultimate Guide to the Luxury Consumer Market, which is based upon quarterly surveys among 1,000-1,200 affluent consumers (incomes $100,000 and above) conducted throughout 2007 and 2008.
Contained in this new concise snapshot report are these essential facts and figures that can give direction to luxury marketers' business and strategic plans.
- What types of automobiles are of most of interest to affluent consumers and how these items are trending year-over-year both in terms of purchase incidence and spending.
- Which demographic segments of affluent consumers are increasing their spending, and which are still cutting back on luxury automobile product purchases.
- Who are the luxury automakers best prospects for future sales.
- What marketing messages affluent consumers find most attractive in the jewelry sector.
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