2007-08 U.S. Home Based Business Overview and Comprehensive Market Opportunity Assessment

Published by: AMI-Partners, Inc.

Published: Dec. 1, 2008

Table of Contents

U.S. HBB Overview Report Outline

U.S. HBB Management Summary: The HBB Narrative A Framework for Understanding HBB Opportunity

U.S. HBB Prologue

U.S. HBB Definition: What is a Home-Based Business (HBB)

U.S. HBB Management Summary

U.S. HBB Landscape and Profile

U.S. HBB Snapshot - Firmographics

U.S. PC HBB Snapshot

U.S. HBB Valuation

Many Vendors Do Not Understand The Interrelationships Between Technology Drivers, Attitudes and Formation Behavior Causing Marketing Missteps

AMI Has Identified Four HBB “Formation Kernels” Which Frames Specific DNA, Lifestyle and Technology Adoption

U.S. HBB - A Comparative View Across HBBs

U.S. HBB Formation Drivers: Mindset of the HBB

AMI Has Developed a 3 Phase Maturity Model

U.S. HBB Technology Adoption Evolution

U.S. HBB Technology Adoption Evolution - Comparative Snapshot of Key PC HBB Segments Across the Maturity Model Continuum

U.S. HBB - A Comparative View of Firmographics Across HBB Mindsets

U.S. HBB: There Are 10 Technology Themes Driving the HBB Market

U.S. HBB Attitudes: Strategic Importance of Various Technology - Related Areas During the Next 12 Months

U.S. HBB Summary Conclusions and Market Opportunities

U.S. HBB Summary Conclusions and Market Opportunities

U.S. HBB Market Overview and Opportunities

U.S. HBB Market Overview: Expanded Technology Penetration

U.S. HBB Detailed Breakout of IT/Telecom Spending Areas

U.S. HBB Software Snapshot of Technologies

U.S. HBB Topline Home-Based Business Market Report: A Comprehensive Analysis of the U.S. HBB Market

U.S. HBB Report: Background and Introduction

U.S. HBB - Economic Outlook

U.S. HBB Summary - Market Overview

U.S. HBB Summary - Attitudes

U.S. HBB Summary - Purchase Decision Making and Brand Preferences

U.S. HBB Summary - Computing

U.S. HBB Summary - Printers and Peripherals

U.S. HBB Summary - Software

U.S. HBB Summary - Networking

U.S. HBB Summary - Telecommunications

U.S. HBB Summary - Internet

U.S. HBB Summary - IT Security and Storage

U.S. HBB Survey Methodology

U.S. HBB - Definitions by Type of Business

U.S. HBB - Definitions by Type of Vertical

U.S. Home-Based Business (HBB) Survey Methodology Overview

U.S. HBB Field Work: Error Margin of Sampling

U.S. HBB Sampling Pool by Type of Business

U.S. HBB Weighting Factors

U.S. HBB - AMI Sample Distribution

Section 1: U.S. HBB Demographics & Background

U.S. HBB Firmographic and Owner Profile

U.S. HBB Annual Sales Revenue & Sales Generation

U.S. HBB Products/Services Used for Business Purposes

U.S. HBB Advertising/Promotional Activities & Average Spending

Section 2: U.S. HBB Attitudes and Strategic Directions

U.S. HBB Attitudes: Future Objectives of HBBs: Future Objectives of HBB Owners

U.S. HBB Attitudes: Factors Driving HBB Start-Ups

U.S. HBB Attitudes: Management Challenges for HBBs

U.S. HBB Attitudes: Strategic Importance of IT Issues

U.S. HBB Attitudes: IT Purchase Decision Makers and Information Sources

U.S. HBB Attitudes: Opinion Poll - Excellence Ratings for Brands

Section 3: U.S. HBB Computing

U.S. HBB Total Spending on Computing: Imaging and Printing, Peripherals , PCs/PDAs & Servers

U.S. HBB PC Overview: Penetration, Processors, Lifecycle, Shipments

U.S. HBB Desktop & Notebook PC Brands - Current, Last 12 Months and Next 12 Months Purchases

U.S. HBB PC Purchase Plans in Next 12 Months

U.S. HBB Channel for Typical Computer Purchases

U.S. HBB - Addressing Technology Service & Support Related Needs: Local IT Consultants and friends/family/associates are important sources of technology related support

Section 4: U.S. HBB Printers

U.S. HBB Printers Currently use, Purchased in Last 12 Months, Planned Purchase in Next 12 Months

U.S. HBB Printer Overview: Penetration, Shipments, Spending, Supplies, Peripherals

U.S. HBB Printer Brands - Current Usage, Last 12 Months and Next 12 Months Purchases

U.S. HBB Channel for Recent Printer Purchases

U.S. HBB Printer Toner Cartridges: Frequency of Refilling, Type of Cartridges Used, Top Toner Brands

U.S. HBB Frequency of Using Printers for Specific Applications

U.S. HBB Internet in Specific Printing Solutions

Section 5: U.S. HBB Software

U.S. HBB Software Spending Breakout by Select Categories

U.S. HBB Software Snapshot of Technologies

U.S. HBB Operating System Usage and Planned Upgrades

U.S. HBB Productivity Application Usage

U.S. HBB Primary Accounting Method

U.S. HBB Accounting Package Brands

U.S. HBB Package Software: Usage and Spending

U.S. HBB Channel for Software Purchases

U.S. HBB Software Upgrade Drivers

U.S. HBB Online Software Services Usage, Drivers and Spending

U.S. HBB Online Software Services Applications & Top Five Brands

Section 6: U.S. HBB Telecom/Internet/Online Applications

U.S. HBB Telecommunications Spending Breakout

U.S. HBB Breakout of Internet-related Spending Breakout

U.S. HBB Telephone Installation

U.S. HBB Communication & Internet Service Providers

U.S. HBB Communication Service Spending

U.S. HBB Bundled Communication Packaging Preferences

U.S. HBB VoIP & Phone Usage

U.S. HBB Wireless Internet Penetration, Spending, Handheld Usage, Brands & Mobile Communication Application Usage

U.S. HBB Web Site Overview

U.S. HBB E-Commerce Overview: Online Selling, Buying, Web-Generated Revenues

U.S. HBB E-mail and IM Overview

U.S. HBB Search Engines Overview

Section 7: U.S. HBB Networking

U.S. HBB Networking Spending Breakout by Key Categories

U.S. HBB LAN Usage & Network Technology Deployment: Penetration

U.S. HBB Wireless LAN Usage & Top Five Wireless LAN Brands Used

U.S. HBB Average Annual Spending on Networking Products

U.S. HBB Average Annual Spending on Networking Products

U.S. HBB Channel for Networking Hardware Purchases

Section 8: U.S. HBB IT Security & Storage

U.S. HBB IT Security & Storage Spending Breakout by Key Categories

U.S. HBB IT Security Penetration

U.S. HBB IT Security: Software Upgrades, Brands and Spending

U.S. HBB Security Breaches & Estimated Cost to Company

U.S. HBB Top Five Storage Solution Brands

U.S. HBB IT Storage and Back Up Solutions

U.S. HBB Appendix: - Acronyms and Glossary

Abstract

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