The Changing Landscape Of Digital Mapping

Published by: SBD Ltd.

Published: Nov. 1, 2008 - 24 Pages

Table of Contents

1. Executive summary

1.1 Introduction

1.2 Conclusions

2. Market overview

2.1 Introduction

2.2 The acquisition of map suppliers ~ Will ownership matter?

2.3 The commoditisation of maps ~ Will consumer needs change?

2.4 User-generated maps ~ Will business models be affected?

3. The integration of new map content

3.1 Introduction

3.2 ADAS data ~ Enabling map-based safety applications

3.3 Dynamic information ~ Providing journey-specific advice

3.3.1. Historical traffic information

3.3.2. Points of Interest (POI)

3.4 Pedestrian navigation ~ Incorporating pedestrian content

3.5 Rich visual images ~ Improving the ‘look and feel’ of navigation

4. The need for improved map updates

4.1 Introduction

4.2 Updating maps ~ Differences between Navteq and TeleAtlas

4.3 Delivering updates ~ Providing a seamless experience

4.3.1. PC-based map updates

4.3.2. Off-the-air incremental map updates

List of figures

Figure 1. New content brings new opportunities and new challenges

Figure 2. EU growth in the sales of consumer devices with embedded digital maps

Figure 3. Outline of Navteq and TeleAtlas ADAS map data

Figure 4. Benefits of embedding historical traffic data in digital maps

Figure 5. Overview of POIs currently available to drivers

Figure 6. Pedestrian navigation attributes being integrated into digital maps

Figure 7. Audi Q5 with 3D map rendering

Figure 8. TomTom MapShare process

Abstract

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