Media Influence on Consumer Choice: Diet and Weight Loss

Published by: Ad-ology

Published: Jun. 23, 2009 - 59 Pages

Table of Contents

I. Executive Summary

II. Survey Findings

III. Consumer Spending

IV. Methodology+Definitions

TABLE OF FIGURES

1. Percentage of U.S. Adults That Have Used the Internet to Research Topics Related to Diet or Weight

Loss Programs Recently

2. Percentage of U.S. Adults That Have Used a Diet or Weight Loss Program Recently

3. Demographic Analysis of U.S. Adults That Have Used a Diet or Weight Loss Program Recently

4. Percentage of U.S. Adults That Have Had a Triggering Event Prompting Use of a Diet or Weight Loss Program Recently

5. Factors that are Most Important in Purchase or Location of Purchase of Diet or Weight Loss Program Users (U.S. Adults 18+)

6. Factors that are Most Important in Purchases for Diet or Weight Loss Program Users by Age

7. Factors that are Most Important in Purchases for Diet or Weight Loss Program Users by Gender

8. Factors that are Most Important in Purchases for Diet or Weight Loss Program Users by Race

9. Factors that are Most Important in Purchases for Diet or Weight Loss Program Users by U.S. Region

10. Demographic Analysis of U.S. Diet or Weight Loss Program Users Who Consider Price More Important than Quality

11. Percentage of U.S. Adults That Are Somewhat or Significantly Influenced by Online Media

12. U.S. Diet or Weight Loss Program Users (18+) Somewhat or Significantly Influenced by Information/Advertising from Online Media

13. Demographic Analysis of U.S. Diet or Weight Loss Program Users Influenced by Website Content or

Advertising

14. Demographic Analysis of U.S. Diet or Weight Loss Program Users Influenced by Other Online Media

15. Percentage of U.S. Adults That Are Somewhat or Significantly Influenced by Social Media

16. U.S. Diet or Weight Loss Program Users (18+) Somewhat or Significantly Influenced by Information/Advertising from Social Media

17. Demographic Analysis of U.S. Diet or Weight Loss Program Users Influenced by Social Media

18. Demographic Analysis of U.S. Diet or Weight Loss Program Users Influenced by Social Media

19. Percentage of U.S. Adults That Are Somewhat or Significantly Influenced by Traditional Media

20. U.S. Diet or Weight Loss Program Users (18+) Somewhat or Significantly Influenced by Information/Advertising from Traditional Media

21. Demographic Analysis of U.S. Diet or Weight Loss Program Users Influenced by Traditional Media

22. Percentage of U.S. Diet or Weight Loss Program Users (18+) who consider Sports Marketing Somewhat or Very Important

23. Demographic Analysis of Diet or Weight Loss Program Users who consider Sports Marketing Somewhat or Very Important

24. Percentage of U.S. Diet or Weight Loss Program Users (18+) who consider Cause Marketing Somewhat or Very Important

25. Demographic Analysis of Diet or Weight Loss Program Users who consider Cause Marketing Somewhat or Very Important

CONSUMER SPENDING FIGURES

1. 2007 U.S. TV Market Comparison of Consumer Spending on Personal care products, services (Estimated Total per Market)

2. 2007 U.S. TV Market Comparison of Consumer Spending on Personal care products, services (Estimated Average Per Household per Market)

3. 2007 U.S. Consumer Spending on Personal care products, services by Life Stage Cluster

4. 2007 U.S. TV Market Comparison of Consumer Spending on Fees and admissions (Estimated Total per Market)

5. 2007 U.S. TV Market Comparison of Consumer Spending on Fees and admissions (Estimated Average Per Household per Market)

6. 2007 U.S. Consumer Spending on Fees and admissions by Life Stage Cluster

Abstract

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