Bakery And Cereals In Nigeria To 2012

Published by: Datamonitor

Published: Jul. 28, 2009 - 181 Pages

Table of Contents

Chapter 1 EXECUTIVE SUMMARY

Summary Market Level - Bakery and cereals

Summary category level - Bread & rolls

Summary category level - Breakfast cereals

Summary category level - Cakes & pastries

Summary category level - Cookies (sweet biscuits)

Summary category level - Crackers (savory biscuits)

Summary category level - Morning goods

Chapter 2 INTRODUCTION

What is this report about?

How to use this report

Market Definition

Chapter 3 MARKET OVERVIEW

Value Analysis, 2002-07

Value Analysis, 2007-12

Value Analysis, US$ 2002-07

Value Analysis, US$ 2007-12

Volume Analysis, 2002-07

Volume Analysis, 2007-12

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 4 LEADING COMPANY PROFILES

UAC of Nigeria PLC

Kellogg Company

Chapter 5 CATEGORY ANALYSIS - BREAD & ROLLS

Value Analysis, 2002-07

Value Analysis, 2007-12

Value Analysis, US$ 2002-07

Value Analysis, US$ 2007-12

Volume Analysis, 2002-07

Volume Analysis, 2007-12

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 6 CATEGORY ANALYSIS - BREAKFAST CEREALS

Value Analysis, 2002-07

Value Analysis, 2007-12

Value Analysis, US$ 2002-07

Value Analysis, US$ 2007-12

Volume Analysis, 2002-07

Volume Analysis, 2007-12

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 7 CATEGORY ANALYSIS - CAKES & PASTRIES

Value Analysis, 2002-07

Value Analysis, 2007-12

Value Analysis, US$ 2002-07

Value Analysis, US$ 2007-12

Volume Analysis, 2002-07

Volume Analysis, 2007-12

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 8 CATEGORY ANALYSIS - COOKIES (SWEET BISCUITS)

Value Analysis, 2002-07

Value Analysis, 2007-12

Value Analysis, US$ 2002-07

Value Analysis, US$ 2007-12

Volume Analysis, 2002-07

Volume Analysis, 2007-12

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 9 CATEGORY ANALYSIS - CRACKERS (SAVORY BISCUITS)

Value Analysis, 2002-07

Value Analysis, 2007-12

Value Analysis, US$ 2002-07

Value Analysis, US$ 2007-12

Volume Analysis, 2002-07

Volume Analysis, 2007-12

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 10 CATEGORY ANALYSIS - MORNING GOODS

Value Analysis, 2002-07

Value Analysis, 2007-12

Value Analysis, US$ 2002-07

Value Analysis, US$ 2007-12

Volume Analysis, 2002-07

Volume Analysis, 2007-12

Company and Brand Share Analysis

Distribution Analysis

Expenditure & consumption per capita

Chapter 11 NEW PRODUCT DEVELOPMENT

Product launches over time

Recent product launches

Chapter 12 NIGERIA SOCIOECONOMIC PROFILE

Country Overview

Key Facts

Political Overview

Economic Overview

Chapter 13 NIGERIA MACROECONOMIC PROFILE

Macroeconomic Indicators

Chapter 14 RESEARCH METHODOLOGY

Methodology overview

Secondary research

Market modeling

Primary research

Data finalization

Ongoing research

Chapter 15 APPENDIX

Future readings

How to contact experts in your industry

Disclaimer

LIST OF FIGURES

Figure 1: Nigeria bakery and cereals value & value forecast, 2002-12 (NGN m, nominal prices)

Figure 2: Nigeria bakery and cereals category growth comparison, by value, 2002-12

Figure 3: Nigeria bakery and cereals volume & volume forecast, 2002-12 (Kg m)

Figure 4: Nigeria bakery and cereals category growth comparison, by volume, 2002-12

Figure 5: Nigeria bakery and cereals company share, by value, 2006-07 (%)

Figure 6: Nigeria bakery and cereals distribution channels, by value, 2006-07 (%)

Figure 7: Nigeria bread & rolls value & value forecast, 2002-12 (NGN m, nominal prices)

Figure 8: Nigeria bread & rolls category growth comparison, by value, 2002-12

Figure 9: Nigeria bread & rolls volume & volume forecast, 2002-12 (Kg m)

Figure 10: Nigeria bread & rolls category growth comparison, by volume, 2002-12

Figure 11: Nigeria bread & rolls company share, by value, 2006-07 (%)

Figure 12: Nigeria bread & rolls distribution channels, by value, 2006-07 (%)

Figure 13: Nigeria breakfast cereals value & value forecast, 2002-12 (NGN m, nominal prices)

Figure 14: Nigeria breakfast cereals category growth comparison, by value, 2002-12

Figure 15: Nigeria breakfast cereals volume & volume forecast, 2002-12 (Kg m)

Figure 16: Nigeria breakfast cereals category growth comparison, by volume, 2002-12

Figure 17: Nigeria breakfast cereals company share, by value, 2006-07 (%)

Figure 18: Nigeria breakfast cereals distribution channels, by value, 2006-07 (%)

Figure 19: Nigeria cakes & pastries value & value forecast, 2002-12 (NGN m, nominal prices)

Figure 20: Nigeria cakes & pastries category growth comparison, by value, 2002-12

Figure 21: Nigeria cakes & pastries volume & volume forecast, 2002-12 (Kg m)

Figure 22: Nigeria cakes & pastries category growth comparison, by volume, 2002-12

Figure 23: Nigeria cakes & pastries distribution channels, by value, 2006-07 (%)

Figure 24: Nigeria cookies (sweet biscuits) value & value forecast, 2002-12 (NGN m, nominal prices)

Figure 25: Nigeria cookies (sweet biscuits) volume & volume forecast, 2002-12 (Kg m)

Figure 26: Nigeria cookies (sweet biscuits) company share, by value, 2006-07 (%)

Figure 27: Nigeria cookies (sweet biscuits) distribution channels, by value, 2006-07 (%)

Figure 28: Nigeria crackers (savory biscuits) value & value forecast, 2002-12 (NGN m, nominal prices)

Figure 29: Nigeria crackers (savory biscuits) category growth comparison, by value, 2002-12

Figure 30: Nigeria crackers (savory biscuits) volume & volume forecast, 2002-12 (Kg m)

Figure 31: Nigeria crackers (savory biscuits) category growth comparison, by volume, 2002-12

Figure 32: Nigeria crackers (savory biscuits) distribution channels, by value, 2006-07 (%)

Figure 33: Nigeria morning goods value & value forecast, 2002-12 (NGN m, nominal prices)

Figure 34: Nigeria morning goods category growth comparison, by value, 2002-12

Figure 35: Nigeria morning goods volume & volume forecast, 2002-12 (Kg m)

Figure 36: Nigeria morning goods category growth comparison, by volume, 2002-12

Figure 37: Nigeria morning goods distribution channels, by value, 2006-07 (%)

Figure 38: Map of Nigeria

Figure 39: Annual data review process

LIST OF TABLES

Table 1: Bakery and cereals category definitions

Table 2: Bakery and cereals distribution channels

Table 3: Nigeria bakery and cereals value, 2002-07 (NGN m, nominal prices)

Table 4: Nigeria bakery and cereals value forecast, 2007-12 (NGN m, nominal prices)

Table 5: Nigeria bakery and cereals value, 2002-07 (US$ m nominal prices)

Table 6: Nigeria bakery and cereals value forecast, 2007-12 (US$ m nominal prices)

Table 7: Nigeria bakery and cereals volume, 2002-07 (Kg m)

Table 8: Nigeria bakery and cereals volume forecast, 2007-12 (Kg m)

Table 9: Nigeria bakery and cereals brand share, by value, 2006-07 (%)

Table 10: Nigeria bakery and cereals value, by brand 2006-07 (NGN m nominal prices)

Table 11: Nigeria bakery and cereals company share by value, 2006-07 (%)

Table 12: Nigeria bakery and cereals value, by company, 2006-07 (NGN m nominal prices)

Table 13: Nigeria bakery and cereals distribution channels, by value, 2006-07 (%)

Table 14: Nigeria bakery and cereals value, by distribution channel, 2006-07 (NGN m nominal prices)

Table 15: Nigeria bakery and cereals expenditure per capita, 2002-07 (NGN, nominal prices)

Table 16: Nigeria bakery and cereals forecast expenditure per capita, 2007-12 (NGN, nominal prices)

Table 17: Nigeria bakery and cereals expenditure per capita, 2002-07 (US$ nominal prices)

Table 18: Nigeria bakery and cereals forecast expenditure per capita, 2007-12 (US$ nominal prices)

Table 19: Nigeria bakery and cereals consumption per capita, 2002-07 (Kg)

Table 20: Nigeria bakery and cereals forecast consumption per capita, 2007-12 (Kg)

Table 21: UAC of Nigeria PLC Key Facts

Table 22: Kellogg Company Key Facts

Table 23: Nigeria bread & rolls value, 2002-07 (NGN m, nominal prices)

Table 24: Nigeria bread & rolls value forecast, 2007-12 (NGN m, nominal prices)

Table 25: Nigeria bread & rolls value, 2002-07 (US$ m nominal prices)

Table 26: Nigeria bread & rolls value forecast, 2007-12 (US$ m nominal prices)

Table 27: Nigeria bread & rolls volume, 2002-07 (Kg m)

Table 28: Nigeria bread & rolls volume forecast, 2007-12 (Kg m)

Table 29: Nigeria bread & rolls brand share, by value, 2006-07 (%)

Table 30: Nigeria bread & rolls value, by brand 2006-07 (NGN m nominal prices)

Table 31: Nigeria bread & rolls company share by value, 2006-07 (%)

Table 32: Nigeria bread & rolls value, by company, 2006-07 (NGN m nominal prices)

Table 33: Nigeria bread & rolls distribution channels, by value, 2006-07 (%)

Table 34: Nigeria bread & rolls value, by distribution channel, 2006-07 (NGN m nominal prices)

Table 35: Nigeria bread & rolls expenditure per capita, 2002-07 (NGN, nominal prices)

Table 36: Nigeria bread & rolls forecast expenditure per capita, 2007-12 (NGN, nominal prices)

Table 37: Nigeria bread & rolls expenditure per capita, 2002-07 (US$ nominal prices)

Table 38: Nigeria bread & rolls forecast expenditure per capita, 2007-12 (US$ nominal prices)

Table 39: Nigeria bread & rolls consumption per capita, 2002-07 (Kg)

Table 40: Nigeria bread & rolls forecast consumption per capita, 2007-12 (Kg)

Table 41: Nigeria breakfast cereals value, 2002-07 (NGN m, nominal prices)

Table 42: Nigeria breakfast cereals value forecast, 2007-12 (NGN m, nominal prices)

Table 43: Nigeria breakfast cereals value, 2002-07 (US$ m nominal prices)

Table 44: Nigeria breakfast cereals value forecast, 2007-12 (US$ m nominal prices)

Table 45: Nigeria breakfast cereals volume, 2002-07 (Kg m)

Table 46: Nigeria breakfast cereals volume forecast, 2007-12 (Kg m)

Table 47: Nigeria breakfast cereals brand share, by value, 2006-07 (%)

Table 48: Nigeria breakfast cereals value, by brand 2006-07 (NGN m nominal prices)

Table 49: Nigeria breakfast cereals company share by value, 2006-07 (%)

Table 50: Nigeria breakfast cereals value, by company, 2006-07 (NGN m nominal prices)

Table 51: Nigeria breakfast cereals distribution channels, by value, 2006-07 (%)

Table 52: Nigeria breakfast cereals value, by distribution channel, 2006-07 (NGN m nominal prices)

Table 53: Nigeria breakfast cereals expenditure per capita, 2002-07 (NGN, nominal prices)

Table 54: Nigeria breakfast cereals forecast expenditure per capita, 2007-12 (NGN, nominal prices)

Table 55: Nigeria breakfast cereals expenditure per capita, 2002-07 (US$ nominal prices)

Table 56: Nigeria breakfast cereals forecast expenditure per capita, 2007-12 (US$ nominal prices)

Table 57: Nigeria breakfast cereals consumption per capita, 2002-07 (Kg)

Table 58: Nigeria breakfast cereals forecast consumption per capita, 2007-12 (Kg)

Table 59: Nigeria cakes & pastries value, 2002-07 (NGN m, nominal prices)

Table 60: Nigeria cakes & pastries value forecast, 2007-12 (NGN m, nominal prices)

Table 61: Nigeria cakes & pastries value, 2002-07 (US$ m nominal prices)

Table 62: Nigeria cakes & pastries value forecast, 2007-12 (US$ m nominal prices)

Table 63: Nigeria cakes & pastries volume, 2002-07 (Kg m)

Table 64: Nigeria cakes & pastries volume forecast, 2007-12 (Kg m)

Table 65: Nigeria cakes & pastries brand share, by value, 2006-07 (%)

Table 66: Nigeria cakes & pastries value, by brand 2006-07 (NGN m nominal prices)

Table 67: Nigeria cakes & pastries company share by value, 2006-07 (%)

Table 68: Nigeria cakes & pastries value, by company, 2006-07 (NGN m nominal prices)

Table 69: Nigeria cakes & pastries distribution channels, by value, 2006-07 (%)

Table 70: Nigeria cakes & pastries value, by distribution channel, 2006-07 (NGN m nominal prices)

Table 71: Nigeria cakes & pastries expenditure per capita, 2002-07 (NGN, nominal prices)

Table 72: Nigeria cakes & pastries forecast expenditure per capita, 2007-12 (NGN, nominal prices)

Table 73: Nigeria cakes & pastries expenditure per capita, 2002-07 (US$ nominal prices)

Table 74: Nigeria cakes & pastries forecast expenditure per capita, 2007-12 (US$ nominal prices)

Table 75: Nigeria cakes & pastries consumption per capita, 2002-07 (Kg)

Table 76: Nigeria cakes & pastries forecast consumption per capita, 2007-12 (Kg)

Table 77: Nigeria cookies (sweet biscuits) value, 2002-07 (NGN m, nominal prices)

Table 78: Nigeria cookies (sweet biscuits) value forecast, 2007-12 (NGN m, nominal prices)

Table 79: Nigeria cookies (sweet biscuits) value, 2002-07 (US$ m nominal prices)

Table 80: Nigeria cookies (sweet biscuits) value forecast, 2007-12 (US$ m nominal prices)

Table 81: Nigeria cookies (sweet biscuits) volume, 2002-07 (Kg m)

Table 82: Nigeria cookies (sweet biscuits) volume forecast, 2007-12 (Kg m)

Table 83: Nigeria cookies (sweet biscuits) brand share, by value, 2006-07 (%)

Table 84: Nigeria cookies (sweet biscuits) value, by brand 2006-07 (NGN m nominal prices)

Table 85: Nigeria cookies (sweet biscuits) company share by value, 2006-07 (%)

Table 86: Nigeria cookies (sweet biscuits) value, by company, 2006-07 (NGN m nominal prices)

Table 87: Nigeria cookies (sweet biscuits) distribution channels, by value, 2006-07 (%)

Table 88: Nigeria cookies (sweet biscuits) value, by distribution channel, 2006-07 (NGN m nominal prices)

Table 89: Nigeria cookies (sweet biscuits) expenditure per capita, 2002-07 (NGN, nominal prices)

Table 90: Nigeria cookies (sweet biscuits) forecast expenditure per capita, 2007-12 (NGN, nominal prices)

Table 91: Nigeria cookies (sweet biscuits) expenditure per capita, 2002-07 (US$ nominal prices)

Table 92: Nigeria cookies (sweet biscuits) forecast expenditure per capita, 2007-12 (US$ nominal prices)

Table 93: Nigeria cookies (sweet biscuits) consumption per capita, 2002-07 (Kg)

Table 94: Nigeria cookies (sweet biscuits) forecast consumption per capita, 2007-12 (Kg)

Table 95: Nigeria crackers (savory biscuits) value, 2002-07 (NGN m, nominal prices)

Table 96: Nigeria crackers (savory biscuits) value forecast, 2007-12 (NGN m, nominal prices)

Table 97: Nigeria crackers (savory biscuits) value, 2002-07 (US$ m nominal prices)

Table 98: Nigeria crackers (savory biscuits) value forecast, 2007-12 (US$ m nominal prices)

Table 99: Nigeria crackers (savory biscuits) volume, 2002-07 (Kg m)

Table 100: Nigeria crackers (savory biscuits) volume forecast, 2007-12 (Kg m)

Table 101: Nigeria crackers (savory biscuits) brand share, by value, 2006-07 (%)

Table 102: Nigeria crackers (savory biscuits) value, by brand 2006-07 (NGN m nominal prices)

Table 103: Nigeria crackers (savory biscuits) company share by value, 2006-07 (%)

Table 104: Nigeria crackers (savory biscuits) value, by company, 2006-07 (NGN m nominal prices)

Table 105: Nigeria crackers (savory biscuits) distribution channels, by value, 2006-07 (%)

Table 106: Nigeria crackers (savory biscuits) value, by distribution channel, 2006-07 (NGN m nominal prices)

Table 107: Nigeria crackers (savory biscuits) expenditure per capita, 2002-07 (NGN, nominal prices)

Table 108: Nigeria crackers (savory biscuits) forecast expenditure per capita, 2007-12 (NGN, nominal prices)

Table 109: Nigeria crackers (savory biscuits) expenditure per capita, 2002-07 (US$ nominal prices)

Table 110: Nigeria crackers (savory biscuits) forecast expenditure per capita, 2007-12 (US$ nominal prices)

Table 111: Nigeria crackers (savory biscuits) consumption per capita, 2002-07 (Kg)

Table 112: Nigeria crackers (savory biscuits) forecast consumption per capita, 2007-12 (Kg)

Table 113: Nigeria morning goods value, 2002-07 (NGN m, nominal prices)

Table 114: Nigeria morning goods value forecast, 2007-12 (NGN m, nominal prices)

Table 115: Nigeria morning goods value, 2002-07 (US$ m nominal prices)

Table 116: Nigeria morning goods value forecast, 2007-12 (US$ m nominal prices)

Table 117: Nigeria morning goods volume, 2002-07 (Kg m)

Table 118: Nigeria morning goods volume forecast, 2007-12 (Kg m)

Table 119: Nigeria morning goods brand share, by value, 2006-07 (%)

Table 120: Nigeria morning goods value, by brand 2006-07 (NGN m nominal prices)

Table 121: Nigeria morning goods company share by value, 2006-07 (%)

Table 122: Nigeria morning goods value, by company, 2006-07 (NGN m nominal prices)

Table 123: Nigeria morning goods distribution channels, by value, 2006-07 (%)

Table 124: Nigeria morning goods value, by distribution channel, 2006-07 (NGN m nominal prices)

Table 125: Nigeria morning goods expenditure per capita, 2002-07 (NGN, nominal prices)

Table 126: Nigeria morning goods forecast expenditure per capita, 2007-12 (NGN, nominal prices)

Table 127: Nigeria morning goods expenditure per capita, 2002-07 (US$ nominal prices)

Table 128: Nigeria morning goods forecast expenditure per capita, 2007-12 (US$ nominal prices)

Table 129: Nigeria morning goods consumption per capita, 2002-07 (Kg)

Table 130: Nigeria morning goods forecast consumption per capita, 2007-12 (Kg)

Table 131: Nigeria bakery and cereals new product launches reports, by company 2008

Table 132: Nigeria bakery and cereals new product launches SKUs, by company 2008

Table 133: Nigeria bakery and cereals new product launches (reports), by flavor and fragrances 2008

Table 134: Nigeria bakery and cereals new product launches (reports), by Ingredients (Top 10 Ingredients), 2008

Table 135: Nigeria bakery and cereals new product launches (reports)

Table 136: Nigeria Key Facts

Table 137: Nigeria population, by age group, 2002-07 (millions)

Table 138: Nigeria population forecast, by age group, 2007-12 (millions)

Table 139: Nigeria population, by gender, 2002-07 (millions)

Table 140: Nigeria population forecast, by gender, 2007-12 (millions)

Table 141: Nigeria nominal GDP, 2002-07 (NGN bn, nominal prices)

Table 142: Nigeria nominal GDP forecast, 2007-12 (NGN bn, nominal prices)

Table 143: Nigeria real GDP, 2002-07 (NGN bn, 2000 prices)

Table 144: Nigeria real GDP forecast, 2007-12 (NGN bn, 2000 prices)

Table 145: Nigeria real GDP, 2002-07 (US$ bn, 2000 prices)

Table 146: Nigeria real GDP forecast, 2007-12 (US$ bn, 2000 prices)

Table 147: Nigeria consumer price index, 2002-07 (2000=100)

Table 148: Nigeria consumer price index, 2007-12 (2000=100)

Abstract

• Contains information on six categories: Bread & rolls, Cookies (sweet biscuits), Breakfast cereals, Cakes & pastries, Morning goods and Crackers
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2002-2007) and forecast (2008-2012) data
• Category level company and brand share as well as distribution share information for 2006 and 2007
• Review of the top two companies within the bakery and cereals market, including company overview, key facts and business description

• Develop business strategies by understanding the quantitative trends within the bakery and cereals market in Nigeria
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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