Providing market research reports, industry analysis, company profiles and country reports for strategic planning, competitive intelligence, marketing and business research.
Search for Market Research Reports:    

Amy's Kitchen Case Study: from start-up to leading natural and organic frozen food brand

Published by: Datamonitor

Published: Aug. 4, 2009 - 943 Pages


Table of Contents


DATAMONITOR VIEW
CATALYST
SUMMARY
ANALYSIS
Introduction
The founders of Amy's Kitchen have a pedigree within food production
The founders maintain control and an undying interest in all aspects of the business
Home made cooking is at the heart of Amy's Kitchen's products
The company ethos is distinctly 'at-home'
Freshness is said to be key to Amy's Kitchen business strategy
All Amy's products are strictly vegetarian and partly address other dietary needs
Contact with consumers is crucial to Amy's Kitchen's marketing efforts
Product development at Amy's Kitchen is geared to meeting gaps in the market
Future goals for Amy's Kitchen may need to be more measured as the company matures
Conclusions
APPENDIX
Case study series
Methodology
Secondary sources
Further reading
Ask the analyst
Datamonitor consulting
Disclaimer
List of Tables
Table 1: Organic food market value (US$ m), US and Europe, 2002-2012
List of Figures
Figure 1: Amy's Kitchen now has a diverse range of products
Figure 2: New media usage is key to Amy's Kitchen's marketing
Figure 3: Amy's Kitchen will only expand where it believes it can improve upon the current market offer

Abstract

Introduction

This case study on Amy's Kitchen forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It focuses on how the natural and organic food company has become the leading natural frozen food brand in the US, benefiting in growing demand for organic food.

Reasons to Purchase
  • Gain insight into the methods used by important industry players to give them a competitive edge
  • Identify specific areas for operational improvements
  • Capitalize on the knowledge of experienced companies when entering a new niche or market


Get Full Details About This Report >>
US: 800.298.5699
Int'l: +1.240.747.3093
Buy this Report
Price and Delivery Options
Search Inside Report


 

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 250,000 market research reports, company profiles and country profiles from over 650 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.

 

© MarketResearch.com 2009