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Published by: Business Insights
Published: Jul. 27, 2009 - 174 Pages
Table of Contents
- Opportunities and Key Players in Sports Nutrition Executive summary
- Consumers and market drivers
- Regulatory opportunities and challenges
- The future of sports nutrition
- Chapter 1 Introduction
- Summary
- Introduction
- What is sports nutrition?
- Performance nutrition
- Definitions:
- Sports foods & beverages
- Sports nutrition supplements
- Chapter 2 Consumers and market drivers
- Who is the sports nutrition consumer?
- Bodybuilder & elite athletes
- Sports active
- Recreational lifestyle
- Occasional & accidentals
- Consumer market drivers
- Changing consumer profile
- Increasing growth in health club attendance and physical activity
- The rise of the sportswoman
- Boomers keep on booming
- Age is no longer a limitation
- The emergence of niche consumer groups
- Consumer attitudes and behaviors
- Innovation versus aspiration
- Performance for the masses
- Need for convenience
- Taste is still king
- Chapter 3 Market analysis and forecasts to 2013
- Summary
- Global overview
- Core Europe
- Market overview
- By country
- By category
- US
- US sales and growth
- By category
- The future of the sports nutrition by channel
- Chapter 4 Regulatory opportunities and challenges
- Summary
- Global overview
- Defining the EU regulatory framework
- Food Supplements Directive
- Maximum permitted levels (MPL)
- Foodstuffs intended for particular nutritional uses
- Sports nutrition directive
- Nutrition and health claims made on foods
- Unfair trading regulations
- Traditional Herbal Medicines Products Directive (THMPD)
- Mutual recognition
- European Advertising Standards Authority
- What is self-regulation?
- What are SROs?
- What does an SRO do?
- When self-regulation fails
- ASA and the CAP code - focusing on the UK
- Challenges
- Nutrient profiling
- Maximum permitted levels
- Opportunities
- Mutual recognition
- Article 13.5
- Defining the US regulatory framework
- Dietary Supplement Health and Education Act of 1994
- Nutrition Labeling and Education Act (NLEA) of 1990
- Food and Drug Administration Amendments Act of 2007
- Trilateral Cooperation Charter
- Challenges
- What is Significant Scientific Agreement?
- FTC and testimonials
- Citizen's Petitions
- Increased ingredient enforcement
- Opportunities
- Label claims - US system pros and cons
- Low level regulation and open innovation
- Foods as supplements
- Chapter 5 Sports nutrition brand analysis
- Summary
- Introduction
- Methodology
- US sports nutrition - company case studies
- Iovate
- Summary
- Company overview
- Growth strategies
- Acquisition
- Litigation
- Innovation and NPD
- Iovate SWOT analysis
- CytoSport
- Summary
- Company overview
- Growth strategies
- Mass distribution
- Innovation and NPD
- CytoSport SWOT analysis
- Optimum Nutrition
- Summary
- Company overview
- Growth strategies
- Focus
- Optimum Nutrition SWOT analysis
- EAS
- Summary
- Company overview
- Growth strategies
- EAS SWOT analysis
- Bio-Engineered Supplements and Nutrition
- Summary
- Company overview
- Growth strategies
- Female market
- Beyond bodybuilding
- Innovation and NPD
- BSN SWOT analysis
- US Nutrition
- Summary
- Company overview
- Growth strategies
- International
- Direct to consumer/online
- Vertical integration
- US Nutrition SWOT analysis
- Medical Research Institute
- Summary
- Company overview
- Growth strategies
- Innovation and NPD
- MRI SWOT analysis
- Xyience
- Summary
- Company overview
- Growth strategies
- Innovation and NPD
- Xyience SWOT analysis
- EU sports nutrition - company case studies
- Multipower
- Summary
- Multipower SWOT analysis
- Maximuscle
- Summary
- Maximuscle SWOT analysis
- Lucozade
- Summary
- Company overview
- Growth strategies
- Lucozade SWOT analysis
- Chapter 6 The future of sports nutrition
- Summary
- Overview of the market
- Consumer and brand trends
- Brands take positive action against contaminated supplement claims
- Education
- Commoditization and the move online
- Private label
- The perception of efficacy
- Growth in emerging markets
- Category trends
- Heat Shock Protein activators
- Natural testosterone boosters
- Ready-to-drink nutrition shakes
- Licensed brands
- Sports nutrition for breakfast
- Packaging trends
- Reusable packaging and refills
- Convenience
- Flexible packaging
- Ingredient predictions and future category innovations
- Category innovation
- Myogenic growth factors
- Emergence of a new ingredient class: Polyamines
- Exercise intervention
- Supplementation
- The end of prohormones
- Insulin enhancement and muscle growth
- Delivery systems are still a product driver, but are they efficacious?
- Summary and conclusions
- Chapter 7 Conclusions, key messages and applications
- Summary
- Introduction
- Successful strategies for sports nutrition brands
- Know your customer
- Be part of the daily ritual
- Be authentic
- Create a clear consistent message
- Support science
- Geographic sensitivity
- Appendix
- Q&A with Eric Nardulli
- Q&A with Dr Tim Ziegenfuss
- Index
- List of Figures
- Figure 1.1: The evolution of sports nutrition
- Figure 2.2: Key sports nutrition consumer groups
- Figure 2.3: Sports nutrition consumer market drivers
- Figure 3.4: Core European and US sports nutrition market value ($m), 2003-2013
- Figure 3.5: Core European sports nutrition market value ($m), 2003-2013
- Figure 3.6: Core European sports nutrition market by country ($m), 2008
- Figure 3.7: Core European sports nutrition market by category ($m), 2008
- Figure 3.8: US sports nutrition market value ($m), 2003-2013
- Figure 3.9: US sports nutrition market by country ($m), 2008
- Figure 4.10: Ortis happy plus St John’s Wort
- Figure 5.11: Iovate Sports Nutrition products
- Figure 5.12: Iovate SWOT analysis
- Figure 5.13: CytoSport sports nutrition products
- Figure 5.14: CytoSport SWOT analysis
- Figure 5.15: Optimum Nutrition sports nutrition products
- Figure 5.16: Optimum nutrition SWOT analysis
- Figure 5.17: EAS sports nutrition products
- Figure 5.18: EAS SWOT analysis
- Figure 5.19: BSN sports nutrition products
- Figure 5.20: BSN SWOT analysis
- Figure 5.21: US Nutrition sports nutrition products
- Figure 5.22: US Nutrition SWOT analysis
- Figure 5.23: MRI sports nutrition products
- Figure 5.24: MRI SWOT analysis
- Figure 5.25: Xyience sports nutrition products
- Figure 5.26: XYIENCE SWOT analysis
- Figure 5.27: Multipower sports nutrition products
- Figure 5.28: Multipower SWOT analysis
- Figure 5.29: Maximuscle sports nutrition products
- Figure 5.30: Maximuscle SWOT analysis
- Figure 5.31: Lucozade sports nutrition products
- Figure 5.32: Lucozade SWOT analysis
- Figure 6.33: Muscletech Myoshock HSP and MRI HSP Active
- Figure 6.34: Muscletech Cryotest, ADS Pronabolin and Gaspari Nutrition Halodrol
- Figure 6.35: CytoSport's Muscle Milk, Labrada Lean Body, and Gainomax Recovery
- Figure 6.36: Everlast licensed brand
- Figure 6.37: ROKIT Fuel Sports Cereal
- Figure 6.38: MASS FI reusable tub
- Figure 6.39: Muscletech Ignition Stix, Muscle Milk Ready to Drink and Gatorade packets
- Figure 6.40: Flexible packaging from AMP, EAS and Optimum Nutrition
- Figure 6.41: Muscletech nanotechnology delivery
- Figure 7.42: Successful strategies for sports nutrition brands
- Figure 7.43: Maximuscle diet range
- Figure 7.44: GSK and Alli®
- Figure 7.45: Consumer technology
- List of Tables
- Table 3.1: Core European and US sports nutrition market value ($m), 2003-2013
- Table 3.2: Core European sports nutrition market value ($m), 2003-2013
- Table 3.3: Core European sports nutrition market by country ($m), 2008
- Table 3.4: Core European sports nutrition supplements market value by category ($m), 2003- 2013
- Table 3.5: US sports nutrition market value ($m), 2003-2013
- Table 3.6: US sports nutrition supplements market value by category ($m), 2003-2013
AbstractOpportunities and Key Players in Sports Nutrition
Emerging ingredients, key trends and market forecasts
Report Overview
Recent data suggests the global sports nutrition market is currently valued at between $27-32bn. The term 'sports nutrition' implies use only by individuals involved in sports, however it is no longer the exclusive domain of only professional athletes and sports people. Consumption of sports nutrition products attracts a diverse audience, from teenage girls drinking Gatorade for energy for soccer, to workers consuming sports nutrition products to take part in weekend sporting activities.
‘Opportunities and Key Players in Sports Nutrition: Emerging ingredients, key trends and market forecasts’ is a nutrition report published by Business Insights that identifies current sports nutrition and ingredient trends, and examines recent developments in evolving consumer profiles and motivations behind purchasing decisions. It also provides a unique overview of key fiscal and demographic factors impacting the EU and North American markets, with a specific focus on performance nutrition
Key Findings
Sports foods and beverages grow at CAGR of 5.3% between 2008-13. With a market value in sales of over $3.1bn forecast by 2013 sports foods and beverages will remain a significant market for sports nutrition.
Improving economies and population growth in emerging markets such as China, south-east Asia and Latin America is driving increased demand for nutritional products, and in particular sports nutrition products.
Total EU consumer spend on sports nutrition in Germany, Italy and the UK represents almost 60% of the total market. Germany leads the market, with $719m of sports nutrition expenditure in 2008, and this is forecast to increase to $783m by 2013.
The current sports nutrition market within the US was worth $3.5bn in 2008. Although the category has expanded by 4.7% (CAGR 2003-2008), Business Insights expects a slowdown to a projected growth of 3.8% over the period 2008-2013.
Use this report to...- Identify the drivers and key issues that are shaping sports nutrition categories across the EU and the US and understand how they will impact product formulation and marketing in 2009 and beyond.
- Understand the latest trends and developments in sports nutrition and the impact of external factors such as packaging on consumer purchasing habits.
- Quantify future growth areas in the sports nutrition market based on this report’s analysis and forecasts by region (US, EU) and categories from 2008-2013.
- Benchmark your competitive position against other players in the sports nutrition market using this report’s analysis of the performance of key players including Iovate, Cytosport, Optimum Nutrition, EAS, BSN, US Nutrition, MRI, Xyience, Multipower, Maximuscle and Lucozade.
Key issues...
Consumer Trends. Sports nutrition is no longer the sole domain of athletes and is bypassing the stigma of being just for bodybuilders. Sports nutrition is now working its way into the acceptance of consumers seeking out a healthier lifestyle.
New Product Development. Innovation drives the sports nutrition category as consumers seek the holy grail of natural performance enhancement and brands aim to create a point of differentiation in the marketplace.
Increase in Sports Women. The participation of women in sport and exercise is significantly on the rise. In 2003, more than half of all frequent (100 or more times per year) fitness participants were female.
Private Label. The current economic downturn in the US has led to strong sales and increases for private label products in all categories. High priced sports nutrition is no exception.
Your questions answered...- Which are the fastest growing categories in sports nutrition and do they differ across countries?
- What are the current trends and market drivers within the sports nutrition markets?
- How significant are external factors such as packaging to the final purchase decision?
- Which companies are currently positioned to become dominant players in the sports nutrition market?
- What new ingredients and product categories present new opportunities in the field of performance nutrition?
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