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The Growing Role of Females in the Digital SLR Market

Published by: InfoTrends

Published: Jul. 24, 2009 - 12 Pages


Table of Contents


Key Highlights

Introduction

Shifting Demographics

Digital SLR Forecast

Technology Adopter Type

DSLR Owners: First-Time versus Repeat Buyers

Type of Photographer

Type of Camera Used Most Often

Future DSLR Owners

Number of Photos Captured

Percentage of Photos Printed and Shared

Saving and Organizing Photos

Photography Expertise

The Value of Photos

Interest in Video Catpure

Conclusion

Abstract

This analysis examines the growing role of women in the digital SLR market. It looks at ownership rates, demographics, and usage behaviors of female DSLR owners. The data for this report was excerpted from InfoTrends’ 2008 multi-client study entitled The Consumer Digital SLR Marketplace as well as multiple consumer digital camera end-user surveys.

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