2009 U.S. Social Network and Photo Sharing Survey : Market Research Report

2009 U.S. Social Network and Photo Sharing Survey

Published by: InfoTrends

Published: Jul. 17, 2009 - 46 Pages

Key Highlights
Executive Summary
Social Networks
Photo Sharing on Social Networks
Other Methods of Sharing and Viewing Photos
Online Photo Storage
Introduction
Methodology
Survey Demographics
Sources of Skew
Mean vs. Median
Survey Findings
Demographic Profile: Social Network Users
Age
Gender
Household Income
Education
Type of Photographer
Approach to New Technologies
Picture-Taking Behaviors
Digital Camera Activity
Camera Phone Activity
General Social Network Awareness
Non-Users of Social Networking Sites
Regular Social Network Users
Percentage of Respondents Who Are Regular Social Network Users
Social Networking Sites Used Number of Sites Used
Reasons for Using Social Networking Sites
Importance of Social Networking
Reasons for Choosing a Social Networking Site
Time Spent Using Social Networking Sites
Social Online Activities
Photo Sharing on Social Networks
Tagging Photos
Privacy
Photo Resolution
Photo Printing Activities and Photo Merchandise Other Methods of Electronic Photo Sharing
Sharing Methods Used
Perceived Best Methods for Photo Sharing
Viewing Others’ Photos Online
Photo Sharing and the Connected Consumer Experience
Home Networks
Television Viewing
Mobile Viewing
Viewing by Device
Photo Storage
Online Storage for Important Photos
Interest in Centralized Online Storage Services
Trusted Providers
Recommendations and Conclusion

Abstract

This document provides an in-depth analysis of InfoTrends’ first consumer survey on the use of social networks and the photo sharing activities that occur on these sites. Fielded in March 2009, this Web survey received responses from 1,810 qualified participants, including 885 who use at least one social networking site on a regular basis. Respondents were also asked about other methods of photo sharing, including e-mail, traditional online photos services, home networks, and viewing on a television screen.

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2009 U.S. Social Network and Photo Sharing Survey

Table of Contents

Abstract