Market Analysis: Retail Mobile Banking Vendor Survey Results - Mobile Banking Will Have Its Day, Just Not Today : Market Research Report

Market Analysis: Retail Mobile Banking Vendor Survey Results - Mobile Banking Will Have Its Day, Just Not Today

Published by: IDC

Published: Jul. 30, 2009 - 24 Pages

Table of Contents
Financial Insights Opinion

In This Report
Methodology
Situation Overview
Introduction and Mobile Platforms
Reach, Usability, Total Cost Of Ownership
Features and Functions
SMS/Text Messaging Features and Future Direction
Browser-Based Features and Future Direction
Downloadable Application and Future Direction
Launch of U.S. Mobile Banking Solutions
Target Markets
Geographic Markets
Core Banking Solutions
Client Growth
Pricing Structure
Transaction Types and Volumes
Facebook Mobile Banking Application
iPhone Mobile Banking Application
Mobile Banking Authentication Methods
SMS Leads Future Development Efforts
Future Initiatives
U.S. Growth Rate
Impact of Carriers
Threats to Success
Future Outlook
Industry Impact
Market Trends
Essential Guidance
Actions for Financial Institutions
Actions for Vendors
Learn More
Related Research
Synopsis
Table: Currently Supported Mobile Banking Platforms by Vendor
Table: Currently Supported SMS/Text Messaging Mobile Banking Features by Vendor
Table: Currently Supported Browser-Based Mobile Banking Features by Vendor
Table: Currently Supported Downloadable Application Mobile Banking Features by Vendor
Table: Number of Vendors Launching U.S. Mobile Banking Product, 2000�2009
Table: Pricing Structure
Table: Threats to Success of Mobile Banking
Figure: Respondents by Target Bank Size
Figure: Regions with Installed Mobile Solution
Figure: Installed Mobile Banking Solutions by Vendor
Figure: Status of New Client Acquisition
Figure: Most Frequent Transaction Types Conducted
Figure: Installed Facebook Mobile Banking Application
Figure: Installed iPhone Mobile Banking Application
Figure: Authentication Scheme
Figure: Future Development/R&D Share by Mobile Banking Platform
Figure: Future Mobile Banking Initiatives
Figure: Mobile Banking Adoption Rate: United States Versus Global Markets
Figure: Carrier Impact on Mobile Banking

Abstract

This IDC Financial Insights report of 14 U.S. mobile banking solution providers has provided some interesting insight into the current mobile banking landscape. Despite a rather slow start, mobile banking is poised for rapid growth, and banks should be preparing themselves to support this channel. Current economic conditions have certainly curtailed both consumers' demand for mobile banking and banks' willingness to invest in it; however, things are still moving forward.

"Some of the very same challenges facing online banking and bill pay years ago are now presenting themselves to mobile banking," says Marc DeCastro, research manager, Consumer Banking and Credit/Community Banking, IDC Financial Insights. "The difference today is that there are multiple platforms to contend with, and banks are uncertain where to invest. The best strategy is to offer something scalable enough to meet ramped up usage and flexible enough to address multiple existing and future platform requirements."

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