2008 U.S. Consumer Online Behavior Survey Analysis - Part I: Stationary Internet Usage

Published by: IDC

Published: Jul. 26, 2009 - 9 Pages

Table of Contents

Abstract

This IDC study analyzes the results for stationary (i.e., wireline or nonmobile) Internet usage from the 2008 U.S. Online Consumer Behavior Survey. For the actual numbers that provided the basis for this analysis, see U.S. Consumer Online Behavior Survey Results: Part I: Stationary Internet Usage (IDC #219082, June 2009). This U.S. Online Consumer Behavior Survey is designed to provide a comprehensive overview of U.S. consumers' online activities. Data was collected using a structured online questionnaire. Results are based on a sample of n = 3,176 respondents, 13 years of age or older who frequently use the Internet, including quotas by gender, age group, ethnicity, region (as defined by the U.S. Census), and income. Field time was December 6-20, 2008. Analysis was performed using MarketSight, a survey analysis software.

"The most dramatic change in the past year is how rapidly consumers adopt watching online video, and not just user-generated content, but also TV shows and even movies," said Karsten Weide, IDC's program director, Digital Media and Entertainment, "and we will see a big impact of this development on video content providers and TV companies."

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