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IDC's Worldwide SMB Taxonomy 2009: Company Size Categories, Industries, and Technology Sources

Published by: IDC

Published: Jul. 27, 2009 - 14 Pages


Table of Contents


Table of Contents
IDC Opinion

In This Study
Situation Overview
SMB Company Size Categories
Focus on Total Company IT Spending Rather than Spending by Site
Employee Count Preferred Over Revenue as the Measure of Company Size
Small Business Definition
Medium-Sized Business Definition
Large Business Definition
SMB Industry Categories
SMB Technology Sources
SMB Channel Perspective Is Demand-Side, Not Supply-Side Oriented
Technology Source Definitions
SMB Channel Overview
Future Outlook
SMB Company Size Categories — Changing Profile Dynamics
SMB Vertical Industries — Services Firms Could Experience the Most Change
SMB Channel Categories — Continuing Evolution in Where and How SMBs Buy
Essential Guidance
Learn More
Related Research
Synopsis
Table: Worldwide SMB Count by Region and Company Size, 2008 (000)
Table: IDC Vertical Market Program and SMB Program Industry Alignment
Table: IDC's SMB Channel Taxonomy
Figure: U.S. SMB Market Pyramid for Year-End 2008

Abstract

This IDC study summarizes the fundamental definitions used by IDC SMB research on a worldwide basis in examining technology acquisition and use by small and medium-sized businesses. While different countries and regions will fine-tune definitions based on the unique nature of their individual markets, the consistent application of key definitions allows regional and country-level results to be placed accurately in a larger global context. In addition to confirming the company size definitions, this IDC study also describes the vertical market categories included in SMB research as well as technology sources used.

"IDC research continues to focus on employee count as the key to defining the SMB segment in its forecasts," said Raymond Boggs, vice president of SMB Research at IDC. "Small firms have fewer than 100 employees, while lower midsize firms have 100-499 and 500-999 employees."



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