Providing market research reports, industry analysis, company profiles and country reports for strategic planning, competitive intelligence, marketing and business research.
Search for Market Research Reports:    

Online Advertising Market - India

Published by: Netscribes (India) Pvt. Ltd.

Published: Jul. 30, 2009 - 17 Pages


Table of Contents


Executive Summary

Indian Advertising Industry

Growth of advertising in India, segment-wise market share and future growth prospects

Online Advertising Industry

Overview - Market size, growth rates and comparative analysis

Advertising Options - Online Ad networks’ model

Nature of the medium, Metric systems used

Technological advancements

Factors influencing growth

Summary

Reach of the Internet - Domestic, Internet penetration analysis

Indian Expatriates - Online characteristics

Consumption of online media, Response to online advertising

Language & Literacy as barriers

Trends

Summary

Break-up of the market by verticals, online ad spends by verticals

Entrepreneurial ventures

Foreign Ad Networks, PE/VC investments and deals

Competition

Market share of portals, search engines, online ad networks

Services offered by online ad networks


Abstract

Online advertising in India is fast gaining acceptance and offers an ever increasing user base. Increasing awareness among advertisers and increase in Internet penetration are driving growth of the online medium and its horizontals. The market is expected to witness only a 27% p.a. growth from 2008-2013 primarily due the massive advertising budget cuts in the industry.

The report provides a brief overview of the advertising industry in India and then focuses on the details of online advertising. The report touches upon the options for advertising online, technological advances and talks about the factors which influence growth. Reach of the Internet in the domestic market, the expatriate population and language & literacy as barriers have been discussed in the report.

The competitive landscape identifies the online ad networks operating in the country, and highlights various services offered by them. The report also covers major PE/VC deals and successful entrepreneurial ventures in the online advertising space.

Get Full Details About This Report >>
US: 800.298.5699
Int'l: +1.240.747.3093
Buy this Report
Price and Delivery Options
Search Inside Report


 

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 250,000 market research reports, company profiles and country profiles from over 650 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.

 

© MarketResearch.com 2009