Factory Outlet Centres - UK : Market Research Report

Factory Outlet Centres - UK

Published by: Mintel International Group Ltd.

Published: Dec. 1, 2008 - 125 Pages

ISSUES IN THE MARKET: Introduction; Main themes; Definition
MARKET IN BRIEF: Development curve; Location changes; The current situation; Main operators; Figure 1: Main operators, number of centres, space and shops, 2008; The market: benefits from tough economic times?; More reasons to visit - centre upgrades and extensions; More reasons to visit - tenant mix; Size vs catchment; Supply chain issues; Competition from value retailers and the internet?; A third of consumers have never visited; Shoppers want even better bargains!; Future prospects; Successful strategies
INDUSTRY INSIGHTS: Key points; Market overview; Market growth/saturation; Is the FOC market counter-cyclical?; Retail activity - challenges and strategies; Consumer expectations/requirements of the FOC experience; Wanting the same brand experience as the high street; Redevelopment and revamping the experience; Product offer/tenant mix; Tenant mix opportunities; Supply chain issues; Destination status; Visitors and travelling - price of petrol; Impact of the value retailers; Strategies for success; Successful marketing strategies; Impact of the internet; Future prospects
STRENGTHS AND WEAKNESSES IN THE MARKET: Strengths; Weaknesses
INTERNAL MARKET ENVIRONMENT: Key points; Tenants; Environment; Value market; Online market; Visiting shopping centres; Small shopping centres; Visits to major shopping centres; Shopping for leisure; Attitudes towards personal appearance
BROADER MARKET ENVIRONMENT: Key points; Age structure; Population trends favouring affluent ABs; Cars and mobility; Employment; Lower growth PDI
MARKET IN CONTEXT: Key points; Growth reaching a plateau; The goods
MARKET SIZE AND FORECAST: FORECAST
THE CONSUMER - WHERE THEY SHOP: Key points; Top three most popular centres; Leisure and regeneration; Broad appeal of outlet centres; Less affluent most likely not to have visited; Consumers who have not visited an outlet centre; Frequency of visits
THE CONSUMER - FACILITIES THAT COULD ENCOURAGE MORE FREQUENT VISITS: Key points; Consumers want even better bargains!; Bargain-focused marketing activities; Affluent want more choice; Regional issues; Hours and transport motivators; The importance of food
RETAIL ADVERTISING AND PROMOTION: Key points; Active marketing and brand building; Meeting consumer expectations
RETAIL COMPETITOR ANALYSIS: Market positioning; Location; Catchment area; The importance of the tenant mix; An interesting choice wanted; Winners and losers
FACTORY OUTLET CENTRE SCHEMES: FUTURE DEVELOPMENTS; ONLINE
APPENDIX: Abbreviations
APPENDIX - INTERNAL MARKET ENVIRONMENT: Figure 40: Shopping statements, 2004-08; Figure 41: Attitudes towards personal appearance, 2004-08; Figure 42: Buying habits statements, 2004-08
APPENDIX - WHERE THEY SHOP: Figure 43: Where they shop, by gender, age and socio-economic group, September 2008; Figure 44: Where they shop, by gender, age and socio-economic group, September 2008; Figure 45: Where they shop, by lifestage, region, ACORN category, technology users, internet access,; daily newspaper and supermarket usage, September 2008; Figure 46: Where they shop, by lifestage, region, ACORN category, technology users, internet access,; daily newspaper and supermarket usage, September 2008
APPENDIX - FACILITIES THAT COULD ENCOURAGE MORE FREQUENT VISITS: Figure 47: Facilities that could encourage more frequent visits, by lifestage, region, ACORN category,; technology users, internet access, daily newspaper and supermarket usage, September 2008; Figure 48: Facilities that could encourage more frequent visits, by lifestage, region, ACORN category,; technology users, internet access, daily newspaper and supermarket usage, September 2008; Figure 49: Facilities that could encourage more frequent visits, by lifestage, region, ACORN category,; technology users, internet access, daily newspaper and supermarket usage, September 2008; Figure 50: Frequency of visits, by lifestage, region, ACORN category, technology used, internet access; and daily newspaper, October 2008; Figure 51: Where they shop, crossed with their attitudes, September 2008
APPENDIX: RESEARCH METHODOLOGY

Abstract

Do Factory Outlets still hold the same appeal that they used to?

A more interesting choice of shops and a wider range of designer goods would particularly attract the more affluent under-45 ABC1s. This indicates they want aspirational goods that are interesting and different, and which perhaps they cannot find easily elsewhere.

Marketing the tenant mix differentials to these consumers is important, and what could be of interest are short-term tenants - those only in the centre for a few weeks, or even just a week or a weekend - so that they have to visit in that time or risk missing out. Such ‘pop-up’ brands will bring excitement and add to the ‘interesting and different’ motivation to visit.

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Factory Outlet Centres - UK

Table of Contents

Abstract