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Published by: Mintel International Group Ltd.
Published: Jul. 1, 2009 - 94 Pages
Table of Contents
- SCOPE AND THEMES
- What you need to know
- Definition
- Data sources
- Consumer survey data
- Advertising creative
- Abbreviations and terms
- Abbreviations
- Terms
- EXECUTIVE SUMMARY
- The big picture for women’s health
- Preventive care is a must
- Getting a “head” of the game
- Reaching out digitally
- Women’s health is woven into the fabric of many industries
- Diet and exercise are top of mind
- Focused attention on women’s health issues
- Lifestages determine needs and concerns
- Promoting health
- Importance of healthy living
- Conditions and concerns
- The Diet Factor
- Taking Care
- What Women Want
- Reaching Out
- Race and Ethnicity
- COMPETITIVE CONTEXT
- The high cost of staying healthy
- Figure 1: Attitudes towards cost/effectiveness of health maintenance enhancements, April 2009
- Studies and recalls
- MARKET FACTORS
- Financial stresses impact healthcare
- Figure 2: Debt as health stressor, by age, April 2009
- Diet and exercise reign supreme
- Figure 3: Most important factors contributing to healthy living, April 2009
- Figure 4: Importance, rating, and attitudes towards health, April 2009
- Figure 5: The healthy (and not so healthy) attitudes of women, October 2007-December 2008
- Focused public attention on women’s health issues
- Partnerships with health organizations draw attention to the importance of healthy living
- The Oprah Factor
- The race factor
- Figure 6: Hispanic women, by age, 2004-14
- LIFESTAGE AS MARKET FACTOR
- Overview
- Figure 7: Female population, by age, 2004-14
- Young adults
- Figure 8: Sources for information on mental health, by age, April 2009
- Family/career
- Figure 9: U.S. birth rates, by age of mother, 2005
- Figure 10: Most important factors contributing to healthy living, by age, April 2009
- The “Third-Age”: Post-family/menopause
- Figure 11: Concern for developing conditions, by age, April 2009
- The “golden” years
- Figure 12: Health/lifestyle practices, by select female cohorts, April 2007-June 2008
- Figure 13: health stressors, by age, April 2009
- INNOVATION AND INNOVATORS
- Retailers ramp up generic drug discount initiatives
- Ease of access to healthcare
- Consumer products tout health attributes
- Nutrition and energy bars
- Yogurt and yogurt drinks
- Tea and RTD teas
- Snack foods go the extra mile
- And… beer?
- Supplements
- Targeting women of childbearing age…
- …and after
- ADVERTISING AND PROMOTION
- OVERVIEW
- Company spotlight: First Response—a range of products, a range of advertising and promotion
- methods
- Company spotlight: Electronic Arts—making exercise easy
- Celebrity spokeswomen
- Magazines
- Figure 14: AdWeek’s magazine hot list, 2009
- Television ads
- Spotlight: Osteoporosis medication
- Figure 15: Actonel television ad, 2008
- Figure 16: Boniva television ad, 2009
- Spotlight: Weight loss programs
- Figure 17: Nutrisystem Silver television ad, 2008
- Figure 18: Weight Watchers Momentum Program television ad, 2009
- Spotlight: Food products
- Figure 19: Yoplait television ad, 2009
- Figure 20: Yoplait television ad, 2009
- WOMEN’S HEALTH
- Key points
- Women recognize the importance of living a healthy lifestyle
- Figure 21: Importance, rating, and attitudes towards health, by age, April 2009
- Figure 22: Importance, rating, and attitudes towards health, by HH income, April 2009
- Yet implementation still needs work
- Figure 23: Time spend talking or reading about healthcare or healthy living topics, frequency of exercise and
- alcohol consumption, by age, April 2009
- Figure 24: Time spend talking or reading about healthcare or healthy living topics, frequency of exercise and
- alcohol consumption, by HH income, April 2009
- Turning healthy ideas into healthy lifestyles
- Figure 25: The healthy (and not so healthy) attitudes of women, by age, October 2007-December 2008
- Figure 26: Balancing actions with attitudes, by age, October 2007-December 2008
- Figure 27: Balancing actions with attitudes, by HH income, October 2007-December 2008
- CONDITIONS AND CONCERNS
- Key points
- Concern outpaces diagnoses
- Figure 28: Diagnosed conditions, by age, April 2009
- Figure 29: Diagnosed conditions, by HH income, April 2009
- Figure 30: Concern for developing conditions, by age, April 2009
- Figure 31: Importance, rating, and attitudes towards health, by age, April 2009
- Figure 32: Importance, rating, and attitudes towards health, by HH income, April 2009
- THE DIET FACTOR
- Key points
- Diet and exercise recognized as being of utmost importance
- Figure 33: Approach towards eating, by age, April 2009
- Figure 34: Most important factors contributing to healthy living, by age, April 2009
- Figure 35: Most important factors contributing to healthy living, by HH income, April 2009
- Figure 36: Diet as a health stressor, by age, April 2009
- TAKING CARE
- Key points
- Insurance through work most prevalent
- Figure 37: Health insurance coverage, by age, April 2009
- Figure 38: Health insurance coverage, by HH income, April 2009
- Age, income impact likelihood (and frequency) of visits to the doctor
- Figure 39: Last complete physical with a registered physician, by age, April 2009
- Figure 40: Practitioners regularly visited, 2007 and 2009
- Figure 41: Practitioners regularly visited, by age, April 2009
- Figure 42: Practitioners regularly visited, by HH income, April 2009
- WHAT WOMEN WANT
- Key points
- Interest high for a wide range of health maintenance food and beverages
- Figure 43: Food and beverage products of interest, by age, April 2009
- Figure 44: Food and beverage products of interest, by HH income, April 2009
- Figure 45: Supplements of interest, by age, April 2009
- On the other hand…
- Figure 46: Attitudes towards cost/effectiveness of health maintenance enhancements, by age, April 2009
- REACHING OUT
- Key points
- Internet the leading “go-to” for health information
- Figure 47: Most likely sources for health information, by age, April 2009
- Figure 48: Most likely sources for health information, by HH income, April 2009
- Overall, sources for health information are highly rated
- Figure 49: Overall ratings for sources of health information, by topline, April 2009
- Sources for health information in-depth
- Specific health conditions and mental health
- Figure 50: Sources for information on specific health conditions and mental health, April 2009
- OTC remedies, Rx remedies and herbal supplements/non-traditional medications
- Figure 51: Sources for information on OTC and Rx remedies and herbal supplements/non-traditional
- medications, April 2009
- Healthy recipes, exercise and stress management
- Figure 52: Sources for information on healthy recipes, exercise and stress management, April 2009
- Figure 53: Past and anticipated usage of online tools for health management, April 2009
- Figure 54: Past usage of online tools for health management, by age, April 2009
- Figure 55: Anticipated usage of online tools for health management, by age, April 2009
- RACE AND ETHNICITY
- Key points
- Hispanic health overview
- Figure 56: Importance, rating, and attitudes towards health, by race/Hispanic origin, April 2009
- Diet and exercise
- Figure 57: The healthy (and not so healthy) attitudes of women, by race/Hispanic origin, October 2007-
- December 2008
- Figure 58: Most important factors contributing to healthy living, by race/Hispanic origin, April 2009
- Conditions and concerns
- Figure 59: Diagnosed conditions, by race/Hispanic origin, April 2009
- Figure 60: Concern for developing conditions, by race/Hispanic origin, April 2009
- Figure 61: Importance, rating, and attitudes towards health, by race/Hispanic origin, April 2009
- The healthcare system
- Figure 62: Health insurance coverage, by race/Hispanic origin, April 2009
- Figure 63: Practitioners regularly visited, by race/Hispanic origin, April 2009
- Products of interest
- Figure 64: Food and beverage products of interest, by race/Hispanic origin, April 2009
- Figure 65: Supplements of interest, by race/Hispanic origin, April 2009
- Sources for health information
- Figure 66: Most likely sources for health information, by race/Hispanic origin, April 2009
- APPENDIX: OTHER USEFUL CONSUMER TABLES
- Figure 67: Concern for developing conditions, by HH income, April 2009
- Figure 68: The healthy (and so healthy) attitudes of women, by HH income, October 2007-December 2008
- Figure 69: Last complete physical with a registered physician, by HH income, April 2009
- Figure 70: Approach towards eating, by HH income, April 2009
- Figure 71: Supplements of interest, by HH income, April 2009
- Figure 72: Attitudes towards cost/effectiveness of health maintenance enhancements, by HH income,
- April 2009
- APPENDIX: TRADE ASSOCIATIONS
AbstractProactive health care can be more cost effective than a reactive approach, and with the economy officially in recession, it is essential that women are not tempted to stray from preventive measures and health maintenance. Preventive care procedures, like mammograms and Pap smears, are key to health maintenance, and if ignored, could lead to much higher healthcare costs in the future, mitigating the immediate cost savings.
In-store clinics, such as those offered at CVS, Walgreens and Walmart, will need to begin to ramp up healthcare service offerings. Risk screening is especially essential. For example, few women younger than age 40 get regular mammograms, yet they are at much greater risk of dying from breast cancer should they contract it. Women aged 40-50 are also prime candidates for risk screening.
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