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Published by: eMarketer
Published: Jul. 1, 2009 - 14 Pages
Table of Contents
- Executive Summary
- US Retail E-Commerce Sales, 2008-2013 (billions and % change)
- Key Questions
- The eMarketer View
- The Rise of Retail Chains
- Online Sales of the Top 500* US Retail Websites, by Company Type, 2008 (billions and % share)
- Top 15 US Online Retailers, Ranked by Online Sales, 2008 (billions)
- Change in Online Sales According to US Retailers, by Business Model, Q1 2009* (% of respondents)
- Multichannel Consumers
- US Consumers' Spending with Select Retailers, by Channel, 2008 (index*)
- Research Online/Buy In-Store
- Cross-Channel Shopping Behavior Related to an In-Store Purchase in the Past Three Months According to US Consumers, January 2008 & January 2009 (% of respondents)
- Reasons that US Online Buyers Check Online Retail Sites Before Shopping in Stores, December 2008 (% of respondents)
- Reasons that US Online Shoppers Purchased in a Store Instead of Retailer's Website, December 2008 (% of respondents)
- US Internet Users Who Made a Consumer Electronics Purchase* from the Local Store of the Retailer Where They Spent the Most Time Doing Online Research, May 2008
- Other Multichannel Shopping Behavior
- Level of Importance of Cross-Channel Shopping Enhancements According to US Consumers, January 2008 & January 2009 (% of respondents)
- Website Features that Are Important When Shopping Online According to US Internet Users, April 2009 (% of respondents)
- Multichannel Shopper Demographics
- Demographic Profile of US Consumers Who Performed Cross-Channel Shopping Behavior Related to an In-Store Purchase in the Past Three Months, January 2009 (% of respondents in each group)
- Online Retail Features Rated Extremely/Very Important by US Ultra-Affluent* Online Buyers, June 2008 (% of respondents)
- US Online Buyers Who Are Satisfied with Online Retailers*, by Race/Ethnicity, 2008 (% of respondents)
- Product Categories
- Channel Where US Online Shoppers Will Most Likely Research and Purchase Items* from the Furniture, Appliance or Home Entertainment Category, April-May 2009 (% of respondents)
- Multichannel Retailers
- Leading Cross-Channel Operations Challenges According to Retail Executives Worldwide, by Business Performance, November 2008-January 2009 (% of respondents)
- Profitability of Multichannel Customers According to Retail Executives Worldwide, 2007-2009 (% of respondents)
- The State of Multichannel Retailing
- Timeframe in Which US Online Retailers Plan to Offer Select Cross-Channel Features, Q1 2009 (% of respondents)
- Opportunities and Challenges
- Importance of Cross-Channel Customer Satisfaction Improvement Opportunities According to Retail Executives Worldwide, November 2008-January 2009 (% of respondents)
- Select Multichannel Capabilities of Retailers Worldwide, by Performance Level, December 2008-January 2009 (% of respondents)
- Retailers in North America Who Have or Plan to Have an Executive/Team Dedicated to Cross-Channel Operations, 2008-2010 (% of respondents)
- Level of Multichannel Integration Among Retailers in North America, by Business Process, 2008 (% of respondents)
- Future Directions
- Leading Web Technology Investments According to Retailers in North America, 2008 & 2010 (% of respondents)
- Current and Planned Multichannel Enablers Among Retailers Worldwide, December 2008-January 2009 (% of respondents)
- The Fourth Channel: Focus on Mobile Commerce
- Leading Mobile Features Used by Online Businesses Worldwide, November 2008-January 2009 (% of respondents)
- US Online Shoppers Who Have Used a Mobile Phone As Part of the In-Store Shopping Experience, December 2008 (% of respondents)
- How Mobile Phones Are Being Used
- The Future of Mobile Retail
- Conclusion
- Endnotes
- 104468
- US Retail E-Commerce Sales, 2008-2013 (billions and % change)
- 105298
- Select Multichannel Capabilities of Retailers Worldwide, by Performance Level, December 2008-January 2009 (% of respondents)
- Related Information and Links
- Related Links
- Contact
- Report Contributors
AbstractToday, many retailers conduct business in multiple channels—brick-and-mortar stores, Websites, catalogs and call centers—but few are adept at coordinating these channels.
The Multichannel Retailing report analyzes how leading retailers have been able to offer a superior shopping experience and gain more loyal customers—and more profit.
After a slow start, large traditional retailers such as Wal-Mart, Staples and Sears have become e-commerce powerhouses. Now consumers expect these retailers to offer high levels of shopping convenience, flexibility and personalization by leveraging the strengths of each of their channels.
The most widespread cross-channel shopping behavior is online research followed by in-store purchase. Other cross-channel shopping options, such as buying online and picking up in-store, are not widely offered yet even though consumers say those options are important.
Multichannel offerings can be an important differentiator—especially in tough economic times when retailers compete for fewer consumer dollars—and eMarketer expects retail e-commerce sales to decline by 0.4% this year.
Key questions the “Multichannel Retailing” report answers:
- How much do multichannel retailers contribute to total e-commerce sales?
- Which cross-channel shopping options are most important to consumers?
- How advanced are retailers’ multichannel initiatives?
- What are the key challenges delaying the development of multichannel retailing?
- What role are mobile phones playing in multichannel retailing?
- And many others…
eMarketer Reports—On Target and Up to Date
The Multichannel Retailing report aggregates the latest data from a wide range of sources with eMarketer analysis to provide the information you need to make timely, well-informed digital media and marketing decisions.
Get Full Details About This Report >>
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